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A great and cheap way to emulate the master copywriter. Contains how-to advice, exercises for practice, and success stories from copywriting pros.

Containing all the major copywriting principles, this book will make your customers want to read exactly what you need them to. As a copywriter, one is required to tap into your creative side while simultaneously making sure all of the legal and ethical details are in place.

The book will equip you with sophisticated copywriting skills, giving you the tools to write engaging ads within budget. Whether your company is selling toothpaste or new apartments, this essential guide can be an invaluable resource for improving sales. While taking away some of the guesswork and allowing you to whip out compelling writing for your clients on short notice with fun, thought-provoking text that is guaranteed to improve sales.

Unlike most marketing books, this one won’t require an MBA just to understand it’s complicated ideas. It is filled with clever case studies and examples from actual ad campaigns, not dry theory. Ideal for business owners, and marketers who don’t have a lot of time, need a refresher course, or want help with websites, blog posts, or article writing.

Write For Copy provides great insight into how to create or improve your product marketing through written word or images that draw people’s attention and get them intrigued by what they see on their screens (or paper). Achieving such results requires an understanding of what would best connect with buyers at each stage along their journey. This concise but insightful manual teaches you dozens of proven techniques for writing persuasively by teaching you how language can affect people’s perception (and hence their purchasing decisions) through every stage in the marketing funnel, from awareness-building at one end, where words are critical to success; right through to calls-to-action at the other end – where they need them like never before!

Start reading because this guidebook has everything you need to know about writing effective copy for any medium: both online and offline.


Table Of Contents

  3. The basics of copywriting
  4. Copywriting Examples
  5. Landing pages
  6. Product pages
  7. Service pages
  8. Social Media
  9. Niche copywriting examples
  10. Bad Copywriting examples
  11. Types of Copywriting
  12. Advertising copywriter
  13. Freelance copywriter
  14. Brand copywriting
  15. Types of copywriting niches
  16. Copywriting salary
  17. Copywriting jobs
  18. Copywriting courses
  19. Closing remarks

Copywriting by

How professional copywriters deliver results.
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Copywriting is an art. The basics of copywriting are the same for all types of writing, but there are certain tricks and techniques that can help you write better copy than your competition. This website will tell you everything you need to know about how to do it right.

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Story: Patrick decided that the only way to increase his business and earn $100,000 within 12-months was by investing in copywriting. He studied all of the different online marketing techniques and strategy books he could find. He interviewed successful entrepreneurs who shared their secrets with him on how they were able to dominate their market space. Patrick realized that what helped them grow so fast wasn’t just one tactic but a combination of many simple processes put together strategically for maximum effect. Article writing, website content, and proofreading and editing were key!

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The basics of copywriting

Copywriting is an art. It requires you to be creative, critical, and persuasive. This blog post will break down the basics of copywriting so you can get started on your next project with confidence.

Is it possible to be a profitable marketer in today’s world without being able to write? 

Absolutely not, and in this blog post, I will tell you why. Copywriting is the art of convincing your customers that they need your product or service by using language that is persuasive and engaging.

The goal of effective marketing copy is usually bringing in revenue via sales or leads, so if you’re looking for profitable ways to increase conversions in your business, then keep reading!

Which one best describes your business?
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Beginners guide to copywriting

When it comes to writing copy, you have two options. You can either write your own work or hire a professional writer to do the job for you. The first option is great if you are an author or blogger with experience in content creation. 

On the other hand, hiring a professional writer will require some investment on your part but will be worth it as they provide valuable insight into what makes people tick and how to emotionally connect with them through words and phrases that resonate deeply within their subconscious minds. 

The section goes on to give advice on copywriting for beginners and also gives tips on what type of things make someone good at copywriting (such as using emotional triggers).

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Copywriting job description

A copywriter is a person who plans and writes advertising material for a product that has been created by somebody else. Copywriters are usually in charge of writing any text on the packaging, promotional materials, and anything else related to the product. 

The goal for this type of writer is to make the reader want to buy the product or service being advertised. Their skills can also be applied in other areas such as journalism and content creation for websites. 

If you’re interested in becoming a copywriter, keep reading to find out some tips on how you might go about it.

Pros and Cons of getting a professional copywriter

The Internet is full of websites and blogs, all trying to attract visitors so they can earn money. 

To prominently stand out from the crowd, these sites need as much traffic as possible. The general rule for advertising is: “If you do not see anything that interests you after five seconds, then just walk away. There is nothing to keep you interested.” 

The same applies online, which is why it is essential for each page to have its own web copy. A professional copywriter will make sure your site looks good and appeals to audiences via quality content. However, there are certain benefits of doing your own writing. 

The below table explains the pros and cons of hiring a copywriter.

Pros of Hiring a Professional CopywriterCons of Hiring a Professional Copywriter
1. The writing is professional looking – With a professional copywriter, the finished product will look fantastic because they are experienced in their work. Whether it’s about your company or products, they make sure your site looks good with engaging content that customers will enjoy.a. The price may be expensive for some people – Some professional copywriters can charge more than the client can get back from the cost of the service, so it’s not an option for everyone. However, when deciding to hire a writer, it is important to at least have the web copy done before your site goes live because this is what will attract customers.
2. The copy is well-written – Professional copywriters have a degree in English or Journalism, and they know how to write properly. Their work will be easy for readers to follow and read quickly without getting bored by all of the filler words that people use when writing on their own, such as “um” and “like.”b. You may not get exactly what you asked for – Some writers are used to doing research and writing promotional material about companies, which means they might not be the best choice for writing about your product or company.
3. They can create unique content – When you hire a professional copywriter, they know how to keep your writing fresh and interesting for readers. Their work will contain informative facts about the company and products that customers will love.c. You can get sued if you use their content without permission – If a writer spends hours and hours researching and putting together quality content, but you don’t pay them for it, they may report you to a copyright agency and sue you for using plagiarized material.
4. The branding is consistent throughout the site – Hiring a professional copywriter will ensure that the writing is consistent throughout your website. This will show customers that your business cares about its image, and therefore they should too. Cons of Hiring a Professional Copywriterd. You may lack control over the writing style – A professional copywriter will normally write in a formal, professional tone, which is not what some companies want for their products and services.

What is a copywriting job?

A copywriter is a professional writer who creates advertising messages to persuade people to buy products or services. The most important thing about being a copywriter is that they are experts in how to use words and phrases to effectively sell their product. 

They know what it takes for someone to purchase an item, enticing them with promises of benefits that will be gained from the purchase. Their job is all about turning customers into buyers by using persuasive language throughout their message. A lot of times, they have very little time available because clients need their materials fast, so they need writing skills on top of everything else!

If you’re looking to get into copywriting but don’t know where to start, this blog post is for you. Keep reading till the end. It will teach you about finding a copywriting job and why it’s so important in marketing today. Later on, in this blog post. I also include tips on how to write a good headline.

Story: The business owner, Dee (name changed for protection), was in the middle of an important meeting when her phone rang. She picked up her cellphone and put it on speaker for the rest of the company to hear. “Hello?” she answered. “Is this Dee? My name is Mr. Stevens with Legal Aid Services Inc. I’m calling about your copyright infringement.” He continued talking, but all she could focus on was how he called her by her first name over the phone, not knowing who would be listening to their conversation.

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If you are writing a blog post, how can you make sure that your posts are error-free? The answer to this question is simple. You need to hire someone who has experience in editing and proofreading. 

This will ensure that the content of your blog post is flawless. A good editor will be able to find mistakes such as misspellings, grammar errors, punctuation errors, sentence fragments, and more with ease! What do you think? 

If you want to read more about what an editor can do for you, then see our website blog section. One huge mistake that writers make is not to proofread their work before publishing it. 

The following table outlines the 7 most common issues seen when proofing work by copywriting professionals.

Common IssuesHow To Fix
1. Missing a word – this can happen when you are writing too quickly.Just say the sentence aloud, and mentally supply whatever word you think is missing.
2. Omitting punctuation – commas, periods, question marks, exclamation points.Add in the punctuation where you think it belongs, and keep the surrounding text correct.
3. Confusing homonyms and words that sound alike but have different meanings – “their” vs. “there,” “to” vs. “too.” Research the spelling of similar words that have a different meaning, try to keep a tab on words that are commonly confused.
4. Translation errors including misreading the sentence structure and grammar rules of your native languageRead the sentence aloud and read it again slowly. If it’s still not clear, use a dictionary and translation tools.
5. Not allowing someone else read over your work (or not using proofreading tools, for example, Microsoft Word).It’s never too late to find out how to proofread your own work! However, on short notice, consider using tools like Grammarly.
6. Mistakes in spelling errors that result in typos (typos are typing mistakes that change the meaning of a word).If you’re not certain, then you should probably spellcheck or get a professional to check the document.
7. Unnecessary repetition of information in the same paragraph or sentence.Delete the unnecessary words, sentences, or information that is duplicate.

Proofreading your work can be one of the most important steps in getting your blog post published and making sure readers will enjoy reading it too.

There are many ways you can go about this, but these are a few simple things you can do to start improving the readability of your work.

Story: “I can’t believe I made such a terrible mistake,” she thought to herself. She knew the consequences of her careless words and letters, but she didn’t know how to fix them. After hours of research and contemplation, she finally came across an ad for a proofreading service that could help save the day. With relief in her heart, she called up this company and booked them. They would have been able to take care of all her mistakes so they wouldn’t have any consequences on her life anymore!

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How do you measure readability? In this section, continue to the discussion about the things that you can do to improve your readability. 

These are all simple techniques that anyone can use, but they may take some time for you to implement into your own writing process. It is worth it, though, because these little changes will help make your blog posts more engaging and easier for people to understand what you are talking about. 

The following table is a summarized version of the Flesch Reading Ease Test and contains 3 columns. First is the column “Score,” higher is generally better, next is “grade,” and finally is “sentence words/syllable count.” 

ScoreGradeSentence Words / Syllable Count (av.)
100-9058 words / 123 syllables
90-80611 words / 131 syllables
80-70714 words / 139 syllables
70-608-917 words / 147 syllables
60-5010-1221 words / 155 syllables
50-30College25 words / 167 syllables
30-0College Grad29 words / 192 syllables

Note that these statistics are based on the total average score and not the exact count.

As the above table shows, a higher score means that it’s easier for readers to understand what you’re saying. Want to improve your blog posts’ readability? Here are three tips!

The Flesch-Kincaid Grade Level is just one easy way to know how readable your content is, the other being trial subjects with real-life participants. However, this can get costly.

After reading this section, you’ll know three tips that will make your writing more readable. Regardless of the type of writing being done, it’s important to be clear and concise in order to improve readability.

The first tip is to shorten sentences by cutting out unnecessary words like “to” or “and.” This also helps keep your readers engaged with what you are saying because they won’t have as much time between looking at each sentence before moving on to the next one. You should also avoid using passive voice when possible, which makes it difficult for readers to follow along with what’s happening in the

The second tip and one of the most important parts of enhancing readability is to break up your text with subheadings and images. These serve as visual cues for readers, telling them that a new idea or section has started. This helps increase the speed at which they can process information, which makes it easier for them to stay engaged in your article. In addition, if you use headings and bullet points throughout your text rather than just at the beginning or end of sections, then this also serves as an indication to readers that they are about to start reading a new idea or section.

The third tip is to improve the content so it should be easy to read, without any distractions or confusion. These ways can increase their post readability, such as using short sentences and paragraphs, bullet points for lists, highlighting keywords in boldface type, numbering or alphabetizing items in a list by letter or number respectively. All of these tactics help readers scan your post more easily because they’re able to skim through it quickly without getting bogged down with difficult words or big blocks of text on every page. 

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Editor/Copy Editor

An editor or copy editor is the person who checks for grammar, punctuation, style, spelling, and fact-checking in a piece of written work. It’s important to have an editor to ensure your writing is clear and concise because it will asssit you get your point across more effectively.

A copy editor’s role is to edit and polish a text for maximum clarity, style, consistency, and accuracy.  

The copy editor usually works with the author to clarify inconsistencies in the language of the manuscript and ensure that it reads well on its own as well as in book form. 

A good copyeditor can also anticipate objections from readers by reviewing content for logical fallacies or other issues. The copy editor is basically a professional who reviews the text of books, magazines, newspapers, and other written material. There are various different types of editors in publishing: 

There are many different types of editors in publishing: 

Developmental editors (who shape and improve the content), 

Developmental editors are a type of editor who works with authors on their manuscripts to improve and shape the story or book. They will give feedback and suggestions for revision and may also do research into the subject matter of a book if required. Sometimes they can be known as ‘concept editors.’

Most large publishing companies employ one or more developmental editors, where the role is often included in that of an editorial director. Although usually employed to work on particular projects, sometimes developmental editors are employed full-time to assist in the editing of all new titles.

Copyeditors (who correct language and grammar),  

Copyeditors, also known as ‘copy editors,’ are responsible for checking that a writer’s manuscript has no grammatical or spelling errors. They also will check for consistency in the text, making sure that certain things don’t change part way through. 

Once this has been completed, then they may pass it on to a proofreader, who will concentrate more on checking the language usage and the layout of the book before sending it to print.

Line editors (who work with manuscripts line by line),  

Line editors work with a manuscript word by word or line by line, going through each sentence and making suggestions for improvement. They will also check that the plot hangs together and remove any unnecessary parts of a text. 

Proofreaders (who check for errors in printing),  

Proofreaders are the last to edit a book before it is sent to print. They will mostly check for errors in spelling, punctuation, and grammar, as well as incorrect formatting. If this publishing company uses an outside proofreader, then they will be the last people to see the manuscript, with no one else being allowed any input at this stage.

Indexers (who create the index),  

Indexers are responsible for creating the index or table of contents for a book. Indexing can be very time-consuming, and many books require months, even years, of work to complete. A good index is important as it makes it easier for people to find their way around a large text.

Media/substantive editing (who work on particular elements),  

Media/substantive editors are sometimes employed to work on particular aspects of a book, such as illustrations or maps. They will ensure that the images match the text and that captions are correct. Although this is not usually their main area of responsibility, media/substantive editors sometimes also produce videos or podcasts for a book.

Media/substantive editing versus line editing 

Media/substantive editors work on large portions of the text, whereas line editors concentrate more on the wording. They both work together during this process, with media/substantive editors advising on how to improve the flow of a manuscript and line editors making sure that each sentence is clear enough to stand alone.

Book doctor (who work with you on an ad hoc basis),  

A book doctor is someone who works with authors to help them improve their manuscript and/or idea, often charging a fee for this service. A number of well-known editors started out as authors before working in publishing; one example is Gayle Feldman, who was once an author before becoming a literary agent, book doctor, and editor.

Freelance editors (who work with publishing houses on a project basis),  

Freelance editors are paid by the publishing company to work on one or more projects. They will usually have some experience of editing books prior to employment and often work part-time in addition to their freelance work.

The role of an editor can be challenging as it requires outstanding attention to detail along with knowledge about grammar rules and how they differ from region to region.

Differences between copywriters and editors

The difference between copywriters and editors is not something to be confused about. Believe it or not, there are actually some major differences between copywriter/copywriting and editor/editing.

If you’re a company looking to hire a candidate or if you’re currently searching for a job in one of these career fields, it’s important to know what the differences are so you can find the career path that best suits your needs.

Let’s look at the 7 differences between a copywriter VS editor:

Description of TaskCopywriter/CopywritingEditor/Copyeditor
1. Edits Text✖ Probably Not✔️ Typically Yes
2. Writes Text✔️ Typically Yes✖ Probably Not
3. Creative Writing✔️ Typically Yes✖ Probably Not
4. Collaborative Work✔️ Typically Yes✖ Probably Not
5. Software Knowledge✖ Probably Not✔️ Typically Yes
6. Independent Contractor✔️ Typically Yes✖ Probably Not
7. Regular Salaried Position✖ Probably Not✔️ Typically Yes
Want to hire a copywriter or an editor?Hire A CopywriterHire An Editor

The above table shows the key components separating the two different professions. Important to note is that many copywriters also offer to edit, and many editors also offer to copywrite.

Let’s look at all of the facts in more detail and expand on the table by listing a description of the task associated with the various job titles, including examples of the types of work.

Fact 1. Copywriters write text, copyeditors edit text.

Although both copywriters and editors work with content, their functions within this realm are distinctly different. 

A copywriter creates written content for advertisements, branding materials, websites, social media posts—pretty much anything that contains text. 

Copyeditors, on the contrary, are responsible for transforming written materials of virtually any kind into clearly expressed documents of professional quality. 

Also, copyeditors may be tasked with streamlining content so it fits within a specified word count or meets the needs of new platforms—or they may simply correct grammar and spelling errors.

Fact 2. Copywriters’ work can be creative while copyeditors’ is not.

Creativity is a prized trait in the world of copywriting, and good copywriters use their skills to produce everything from jingles to advertisements for social media posts. Unfortunately, creativity doesn’t always come naturally to some people, which may cause them to struggle as copywriters. In contrast, creativity is unnecessary for those who aspire to be good copyeditors.

Fact 3. Copywriters have different educational requirements than copyeditors do.

Although a bachelor’s degree isn’t required for either position, many employers prefer candidates with a degree in journalism or English as well as writing samples before they hire them.

Fact 4. Copywriters work in teams; copyeditors often work alone.

Copywriters who work on team projects may be responsible for helping to create advertisements or other materials, but their job titles wouldn’t contain the word “copywriter.” Instead, they might be working as a graphics designer, project manager, or art director. 

Also, copywriters are often required to work under extremely tight deadlines, collaborate with clients through Skype or other online platforms, and prepare materials for print. 

Once the copywriters have finished their parts of the project, copyeditors go over everything with a fine-toothed comb before it’s released. Since editors need advanced knowledge of grammar rules, they may also review text for general accuracy and consistency.

Fact 5. Copyeditors may be required to work on more than one project at a time, while copywriters typically don’t.

Copyeditors may need to juggle multiple projects simultaneously, but this can become stressful very quickly—and even result in mistakes being made. In contrast, the work of copywriters is usually much more straightforward, and they rarely have to manage multiple projects simultaneously (although this may depend on the agency’s workflow).

Fact 6. Copywriters generally don’t need advanced knowledge of tools like Microsoft Word, while copyeditors usually do.

One main advantage of being a copywriter is that you won’t be expected to be truly proficient with specific types of software—like Microsoft Word—to perform your job. But copyeditors need to be skilled with many types of programs and tools, including Word, InDesign, and Photoshop.

Fact 7. Copywriters usually work on a contractual basis, while copyeditors typically have salaried positions.

Copywriters who aren’t employed by an agency typically work on a contractual basis, which means they don’t get paid unless they complete their assignments. In contrast, copyeditors usually have salaried positions, which means they earn the same salary regardless of how much or how little work they do.

Whether you are looking to get copywriting done or even editing and proofreading, these next 5 books will start you out on expanding your knowledge in the field of writing.

Copywriting Books

What are the best copywriting books out there? Learning from books written by experts will help you learn the basics and then move up into more advanced copywriting skills. 

This section will review several copywriting books so you can decide which one best suits your needs!

Copywriting is a sure skill that can be learned, but it takes time and practice. You’re probably wondering why you should read copywriting books. It’s because copywriting is one of the most important skills in business and marketing, but it may be hard to know what to do without a few pointers.

These five books will give you a great start in learning more about the industry!

Number One
Number Two
Number Three
Number Four
Number Five
TitleCopywriter’s HandbookOgilvy on AdvertisingScientific AdvertisingBreakthrough AdvertisingThe Elements of Style
AuthorRobert W. Bly.David OgilvyClaude HopkinsEugene SchwartzWilliam S. and E. B White.

Recommended Book #1 The Copywriter’s Handbook by Robert W. Bly. 

This book was first published in 1978 and has become a staple for many copywriters. It is an invaluable resource that will essentially help you understand how to write better copy, market your products more effectively, and successfully grow your business. Learn the basics of persuasive writing with this handbook.

Recommended Book #2 Ogilvy on Advertising by David Ogilvy. Millionaire 

David Ogilvy has some great insights on advertising in his book Ogilvy on Advertising. He starts by talking about how advertising is the most powerful way to influence people and then goes into detail about how to make your ads work best. For example, he talks about how you should never use a testimonial from an executive who doesn’t have time for publicity because it will be seen as fake. And if you’re going to advertise with celebrities or athletes, don’t let them know what they are endorsing until after they’ve agreed to do it! This book is full of positive tips that can help anyone improve their marketing strategy.

Recommended Book #3 Scientific Advertising by Claude Hopkins.

A famous advertising pioneer, Claude Hopkins, wrote a book in 1923 entitled Scientific Advertising. It was one of the leading books to outline how to use psychology and scientific methods in order to advertise products effectively. One of his most-cited maxims is “The consumer is not an idiot,” which means that you must make your advertisement understandable for the average person who doesn’t have a background in marketing or advertising. This way, they are able to assess whether or not this product will be beneficial for them without being overwhelmed by jargon. Another adage he discusses is, “People don’t buy what they need. They buy what satisfies their needs better than anything else.” This quote points out that people often purchase things because it fulfills some desire.

Recommended Book #4 Breakthrough Advertising by Eugene Schwartz and Joseph Sugarman. 

Breakthrough Advertising was written by Eugene Schwartz and Joseph Sugarman. It is a book that discusses the different aspects of advertising, marketing, and communications. The authors are both successful entrepreneurs with decades of experience in the industry. This is not just another writing book on how to market your business better with social media or other digital channels. Breakthrough Advertising provides you with an understanding of how to create something so compelling that people will come looking for it without any formal marketing efforts at all!

Recommended Book #5 The Elements of Style by William Strunk Jr. and E. B White.

If you are seeking out a style manual that will help you with your writing, then look no further. The abovementioned book by William Strunk Jr. and E. B White is the perfect book to get started with in order to improve your writing skills and produce better work. This lesson in grammar and usage includes examples and exercises that will not only teach you how to write well but also show you how even small changes can make a big difference when it comes down to communicating clearly what we mean or want others to understand from our written words.

Copywriting books on Amazon

First of all, it’s imperative to be aware that there are some copywriting books on Amazon that are free. 

This is because the author wants their book to get more exposure and likes it when people download a copy for free. It’s in favor to be aware of this, so you don’t spend money unnecessarily. One example of a paid copywriting book on Amazon is “The Definitive Guide To Copywriting.” 

The reviews are quite positive, and many mention how informative the content was. You can also find copies of “How To Be A Great Copywriter” by reading reviews or looking at prices for used copies. 

I’m not sure if these books will teach you everything you need to know about being a great copywriter, but they might have something useful in them. 

What are the best copywriting books on Amazon? The answer to this question is simple. It really depends on that what you’re looking for, and there are many different factors that come into play. 

The primary thing you need to do is determine how much money you want to spend. If your budget is tight, then try checking out “The Copywriter’s Handbook” by Robert W. Bly because it’s only $0.99! 

But if you have more cash to spend, then I would say look into “Breakthrough Advertising” by Eugene Schwartz or “How To Write A Good Advertisement” by Claude Hopkins – both of these books will set you back about $17 apiece, but they’re worth every penny!

The best-copywriting books on Amazon are the ones that will teach you how to write a compelling headline, create content with your audience in mind, and turn your marketing strategy into an irresistible offer. 

The following table offers a sample of the top 5 copywriting books on Amazon, some paid and some free. The list is bound to change, and the order in which these are listed are by no means suggestive.

TagNumber One #1 Number Two #2 Number Three #3 Number Four #4 Number Five #5
TitleCopywriting SecretsThe Adweek Copywriting HandbookThe Copywriter’s HandbookWords That SellEverybody Writes
AuthorJim EdwardsJoseph SugarmanRobert W. BlyRichard BayanAnn Handley
Rating4.5 out of 54.5 out of 5 4.5 out of 5 4.5 out of 5 4.5 out of 5
Cost$10-$20$10-$20 $10-$20 $10-$20 $10-$20

These books teach you what’s needed for successful marketing campaigns and can be used by aspiring marketers or established professionals alike.

You’ll learn how to get people interested in what you have to say and make them want to buy it. The best part is: these books do not require any previous experience!

Most of all, this website page is free and offers many of the same concepts that are found in these 5 best-seller Amazon books. You can’t go wrong with free now, can you?

Let’s include something unique. The next section provides screenshots of copywriting examples that you will not find in these books mentioned on Amazon, and they come with a description.

Copywriting Examples

Are you in the mood to take a break from reading and writing blog posts? We’ve compiled 15 examples of copywriting in this section, and we hope it helps inspire your next project.

Each example is a unique way to write copy for a specific type of business. This list should help you find the perfect tone and style to use in your own writing, as well as provide inspiration for what kind of content you can create.

This list includes writing styles that are informative, descriptive, and visually appealing, with tips on how to apply them to your writing.

Here are 15 great examples of how to write copy that will improve your company!

Example 1) Baremetrics (by Josh Pigford) used a simple web page as their homepage instead of text-heavy paragraphs. Great website content is more important than ever. People are tired of reading lengthy articles with too many words that don’t tell them anything new. They want companies that are easy to work with, fast, and friendly — writing copy that isn’t overloaded with jargon and speaks directly to the customer. 

Example 2) TripAdvisor uses a large font and big, bold graphics for their story about why people need their services. For many travelers, the selection of hotels and restaurants is based on online reviews. But what happens if those reviews are fake? What can most businesses do to protect themselves against false online reviews? TripAdvisor tackled the issue in their homepage copy. 

Example 3) Buffer uses a simple layout and big, bold fonts to explain their product with an emphasis on time management companies that offer both a website and social media presence to make it better for clients to get the information they need. If you don’t have dedicated employees managing your social accounts 24/7, you can use Buffer to schedule posts in advance. This gives you time so you can focus on other important tasks that need attention.

Example 4) Asana uses an image of people collaborating at their desks instead of reading text-heavy paragraphs. Asana is a project and development management tool that allows teams to work together online. But even though they were selling a website service, they didn’t use any text on their homepage. Instead, they displayed a big image of people collaborating at their desks and let the social proof do all the talking.

Example 5) Grammarly’s homepage includes an email capture box and doesn’t list the features or benefits of its product. Great websites give consumers all of the information they need in order to make a purchase decision. Grammarly, for example, didn’t list any features or benefits of its product on the homepage. Instead, it used an email capture box to collect leads before directing them to specific pages.

Example 6) Classpass’ homepage explains why consumers should sign up in big, bold fonts. For anyone who works out regularly, it’s likely that you’ve had long debates with friends and colleagues about the best way to get fit. Is it better to go frequently or stay home? Do classes work better than solo training sessions? After all of the back and forth, it can be difficult to make a decision like this on your own.

Example 7) Warby Parker uses a large image to draw attention inside their homepage instead of long paragraphs. Warby Parker sells eyeglasses online. Its homepage was designed with simplicity in mind — it used an image to draw attention and didn’t use any text whatsoever. The company’s direct messaging is crystal clear: give Warby your email address, and you’ll be entered to win a free pair of glasses.

Example 8) AidCoin uses an image to demonstrate their product’s purpose instead of using lengthy paragraphs AidCoin is an online platform that allows donors to track where their money goes. AidCoin was dedicated to making the process as transparent as possible, so it used an image on its homepage that showed where donated money goes and how it’s used. By breaking down the process, AidCoin was able to speak directly to consumers and show how easy it is to make a difference.

Example 9) Europcar uses bold colors and an image of its car rentals with a straightforward copy for its homepage. Many companies struggle with getting their design elements right on the front end. Europcar, however, did a great job of using bold colors and big images to draw attention right from the get-go. Plus, its simple copy is easy to understand.

Example 10) Jawbone uses an infographic with direct messaging for its homepage. Back in the day, companies like Fitbit were known for their wearable devices that allowed consumers to track their fitness activities. Now, however, it’s more common for consumers to track activity using their smartphones instead. Jawbone caters to this younger generation with its app that delivers insights into a user’s sleeping and eating patterns.

Example 11) Treehouse uses a video of how the platform works as opposed to lengthy text-heavy paragraphs. Many people are more familiar with Codecademy than Treehouse. After all, Codecademy is the go-to online platform for learning to code. But Treehouse takes coding education one step further by allowing students to learn at their own pace, plus it offers business skills that can be transferable to any industry.

Example 12) Hotel Tonight’s homepage shows images of rooms with clear messaging for its homepage. Hotel Tonight is an app that allows users to book last-minute hotel rooms at reduced prices. Its homepage featured large images of rooms, which makes it easier for consumers to understand what they can expect when they download the app. The messaging is also straightforward and promises consumers that there’s no need to fixate on pricing — because rooms are already reduced.

Example 13) UiPath uses a short video to show what its software can do. This is an example of how companies that sell instrumental technologies need to focus more on the end result rather than selling individual products and benefits. It’s true: UiPath sells robotic process automation software, which can benefit businesses — but a potential buyer isn’t going to invest in a complex software platform if they don’t understand what it does. And if they don’t understand what it does, they aren’t going to reach the same conclusion as the company’s customers. So instead of using long paragraphs on its homepage to describe why someone should buy its software, UiPath put together a short video that shows the actual product in action.

Example 14) Adidas uses an image with a straightforward copy to demonstrate its purpose. One of the foremost challenges for designers is using images to convey what their companies do without coming across as too promotional. But Adidas sometimes gets it right — its homepage features an image of a woman doing yoga, demonstrating how consumers can use the brand’s products to lead healthy lifestyles. And its message is straightforward without being too pushy.

Example 15) Lululemon uses an image of its products to demonstrate what it sells Lululemon is a company that’s well-known for selling yoga apparel — but it struggled at first to establish itself as the go-to place for stylish workout clothes. To address this problem, Lululemon sometimes features images on its homepage that show off casual clothes that anyone can wear on a weekend out. What’s more, the images are accompanied by simple copy that makes it clear what the brand is about.

Story: “I’ve been meaning to do this for a while,” the man said as he slid his finger across the mouse and clicked on an article about web content writers. He scrolled through the site lazily, not really paying attention until he reached her page. Suddenly, it was as if all of his problems had vanished into thin air, and he felt happiness bubble up in him like hot cocoa with marshmallow topping. “This is perfect!”

If you don’t have time to write engaging content for your website? Get help from professional writers. Guaranteed to be high converting! 🏷️ Click here to find out the copywriting prices.

Website blog posts

Are you looking for ideas on what to blog about? There are many different types of posts that can be written. To help get your creative brain flowing, this section will give you some idea starters.

Your blog is a great way to tell your story, share information about your company, and provide inspiration. Blog posts are the backbone of any social media strategy. 

They keep people engaged on your site and can be posted to social networks like Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, etc. If you’re not blogging yet – it’s time to start! 

Blogging is also an excellent way to share your ideas and thoughts with others. You can also make money from blogging, advertising, or creating an offer.

Many “posts” are created with the software WordPress. We will learn about that later on, but this about it as the application that allows your server to display web code in the applicable format, a middle man per se.

Here are places that you can write and publish website blog posts:

1. Start a blog.

Starting your own site is easy, free, and can be done in under 15 minutes. You can even do it on Reddit, although a professional blog will get the reader’s attention. With a blog, all you have to do is sign up for a website host. Once you choose a domain name, that’s pretty much it. You can even set everything up from a smartphone.

2. Write a guest post on another website’s blog.

You can submit your writing to sites like The Atlantic, Huffington Post, Cracked, Thought Catalog, and others. Many will allow you to contribute for free, whereas others require that you get paid. Either way is good because you gain experience and show the employers you work with that you possess a strong voice. It’s also important to note that blogs often accept guest posts, so if there isn’t a lot of activity on your blog, don’t be afraid to reach out to other sites in your niche.

3. Create an article for your company’s website.

If you own a business, the chances are that you have clients who are looking for reliable information. Consider creating an article for your website about the subject matter or industry that your company specializes in. Not only will this help out the people who visit your site, but it will also show hiring managers that you’re knowledgeable on the topic at hand.

4. Write a press release, then send it to the media outlets of your choice.

Press releases are a simple way to get publicity for your blog. You can send press releases out to traditional media outlets, local or national newspapers, and other websites in your niche. If you don’t want to write a whole press release from scratch, many companies offer pre-written PR’s that you can purchase for a reasonable price.

We will discuss more details about websites where you can start blogs but now let’s discuss the earnings and how you can get paid from blogging.

Blog earning

In order to get paid from your blog, you need a monetization strategy.

A monetization strategy is how you turn your blog into a profitable business. It could be through ads, affiliate links, and sponsorships, or by selling products and services. 

A lot of writers use a mix of all three to generate revenue from their blog!

In addition, the more time you spend blogging and building up traffic on your site, the better your chance of making money with one or more strategies.

In today’s world, blogging has become a great way to make money online. You can virtually write about anything you’re interested in and share your thoughts with the world. 

This section will explain how you can make money from your blog and the monetization strategies available. Here are some ways you can monetize.

Monetization methods

Banner ads

These are tiny ads that appear on the side of your blog. They are typically ads from companies you have affiliate affiliations with.

Pros of banner ads:

  • Possibly very profitable.
  • Minimal work
  • They usually range from $1-$5 per ad displayed on your blog, depending on the company and niche.

Cons of banner ads:

  • Banner ads take up a lot of space, especially if you have more than one, so they can become annoying quickly.
  • You have to be very picky about the banners you allow on your blog so that they don’t distract from your content or look unprofessional.
  • They can be a distraction from what you’re trying to read if placed poorly.
  • Banner blindness is a real thing; people just won’t click them as often as other types of ads.

Sponsored Posts

Sponsored posts are a way for companies to pay you to advertise their service or product on your blog. A lot of times, this will include a giveaway in which the main prize is provided by the sponsor.

Pros of sponsored posts:

  • You automatically gain a lot of followers and visits to your blog because it’s free advertising.
  • Some sponsors will allow you to choose the type of giveaway or recommended product you want, so there is room for creativity and experimentation.
  • Since it’s an actual post made by yourself, people enjoy reading them more than just a plain ad. It gives them more of a reason to stick around.
  • You can make money off of your blog without worrying about losing followers or dropping in traffic because the post is “sponsored.”

Cons of sponsored posts:

  • Some sponsors will make you advertise their product too much, which can turn people away from what you’re trying to sell.
  • Most often, companies just want a “placeholder” post that they can publish on their own blog and use as a genuine article at the same time. They do this by just putting subtle advertising in it to make it seem less suspicious.
  • Sometimes, the companies will have too many requirements for you to follow, so your posts end up being repetitive or boring for readers to read.
  • You don’t see a lot of money from sponsored posts because you’re essentially just creating advertorials for them so they can pay you less than banner ads.

Affiliate Marketing

Affiliate marketing is the process of advertising or promoting other people’s offers on your service or product, which you are getting paid for. When a person clicks on the website URL and purchases something from that company, you get a percentage of the money spent plus some!

Pros of affiliate marketing:

  • You can make a large profit in a short amount of time.
  • It’s easy to get started since there are so many affiliate offers out there. You just have to look for them!
  • If you don’t want many random people seeing what you’re promoting, you can opt-in for private affiliate links, which will only allow people with the link to see what you’re promoting.
  • Possible for more money than with sponsored posts because you are selling your OWN product or service, not someone else’s.

Cons of affiliate marketing:

  • It can be very difficult to make sales, especially if your blog is brand new since there isn’t much of a reputation yet.
  • You have to pass on a lot of free stuff to your readers in order for them to check out the offers you’re promoting.
  • If you don’t know how affiliate marketing works, it can be very difficult to make sales since you won’t know what to advertise or what customers actually want.

Sponsored Advertising

All the money in the world! This is where you sell sponsored ads to big companies, and they pay top dollar because it’s highly targeted, and their product will be seen by a large number of people.

Pros of sponsored advertising: 

  • It’s easy to get started since you can just sign up with an advertising company and start selling ad spaces. So many options to choose from, so pick the one that best suits your blog.
  • You’ll see a steady increase in revenue because it isn’t limited to specific months or time frames, unlike the other types of ads above.
  • Your blog won’t be as crowded as it would with banner ads or popups.

Cons of sponsored advertising:

  • It requires a lot of effort because you have to keep track of how much money is coming in and from which advertisers. It’s not as simple as it sounds! Sometimes, you’ll need to even do weekly reports and send them back to your advertisers.
  • It’s generally pretty low income, and you won’t be able to make a lot of money with affiliate marketing either because it has its own set of terms that you have to follow.
  • You need good traffic for people to click on the ad, or they’ll just go to another blog with high traffic instead. It’s not enough with just having banners or popups.

AdSense ads

Adsense ads appear on your posts and pages. They are typically small rectangular boxes that show up either on the side or at the bottom of the page. Typically, they will be text-based ads, but some are image ads.

Pros of AdSense ads: 

  • You won’t have to do anything besides put their code on your blog, and that’s it! They’ll automatically place the ads, and you’ll automatically start getting paid.
  • Your blog will be clutter-free because no banners or popups will appear, unlike other advertisement methods.

Cons of AdSense ads: 

  • You might only get paid if someone clicks on the ad, and it’s generally pretty low income.
  • You won’t be able to make a lot of money with affiliate marketing either because they have their own T’s and C’s that you have to follow.
  • Not suitable for brand new blogs since they need to build up their reputation first before people start clicking on anything.

Offer Walls

Offer walls are really cool! They give readers of your blog an opportunity to download something for free in exchange for their email addresses.

Pros of offer walls: 

  • It’s really easy to do! You don’t have to work too hard except for encouraging readers of your blog to sign up so you can have targeted leads for marketing purposes.
  • They are perfect for brand new blogs because they won’t cost them anything since it’s free, and they’ll get paid when they get their first sign up, who might end up becoming a loyal subscriber.
  • It’s very good for brand new blogs because it’ll help build their reputation and get more traffic in the long run.

Cons of offer walls:

  • The income is really low, so you won’t be able to make a lot of money with this type of marketing either since it has its own set of terms that you have to follow.
  • It’s not suitable for blogs with little to no traffic since they won’t get many sign-ups, which means it’ll be pointless.
  • You’ll need a lot of visitors in order for them to download anything at all. If your blog is generally unpopular, this method will be a waste of time.

Coupon Sites

Coupon sites are really popular online because they generate a lot of money. If you have your own coupon site, people will give you lots of money to post coupons for their products or services. You can even do affiliate offers on top of this!

Pros of coupon sites:

  • You’ll get paid for each coupon that gets downloaded to their email address. If you have a good site with tons of traffic, you could get thousands of downloads even.
  • You can get your own affiliate offers on top of what the business is offering, so you’ll get double the commission! This is super important because it multiplies your earnings twofold, which is fantastic.
  • It’s perfect for brand new blogs because you’ll get lots of traffic in the long run since you’re giving them something for free!
  • This method is easy to do and doesn’t require anything from you except making sure to email back and forth with advertisers to make sure everything goes smoothly.

Cons of coupon sites: 

  • The income is really low unless you have lots of traffic which makes it hard for brand new blogs to get started. It’ll take them a lot of time before they can generate enough money to make it worthwhile.
  • You probably won’t be able to win over much money with affiliate marketing because you’ll need targeted leads that will buy from your affiliate links. If you have a terrible website, you won’t get any conversions at all, so it’ll be pointless.
  • You need lots of traffic to make this work which makes it a terrible option for brand new blogs with little to no traffic. You want options that don’t take too much time and effort to work, so this is not recommended.
  • You’ll need to market your site if you want to make any sales with coupon sites since the income is so low without any marketing, which makes it time-consuming and stressful.


Widgets are awesome because they simply make money for you! Unlike banner ads which only make money when people click them, widgets make money every time your website is loaded on someone’s computer!

Pros of widgets: 

  • You get paid every time your website loads on someone’s computer, so it’s perfect for bloggers who have traffic even if they don’t visit your website at all. As long as your website is loaded, you’ll constantly get money!
  • It doesn’t require any advertising or marketing, which makes everything much easier. All one must do is make sure you have a widget and that your website is loaded, and you’ll automatically start making money!

Cons of widgets:

  • It’s not suitable for brand new blogs since they need to have traffic in order for this to work. This method won’t benefit them much since they’re still building their reputations up.
  • You need a lot of traffic in order for your website to load a lot, and even then, it’s not guaranteed that you’ll make a single cent. This means it could be a waste of time, but since this is passive income, at least it isn’t as bad as the other methods!
  • This method requires more work from you compared to others since you need to make sure your website loads properly on everyone’s computer! You also have to keep it updated with the latest widgets and coding, so this one is a little more complicated.

Paid Reviews

Paid reviews are the absolute best way to make money from blogging. Instead of doing free product reviews, you get paid for them! This can easily be done in a few ways. You either work with a company that pays you for your honest opinion, or you simply give a person your Paypal information, and they send you payment.

Pros of paid reviews: 

  • The income is super high if you have targeted leads! If you’re able to get paid reviews on your affiliate links, then you’ll make good money.
  • This method is best for bloggers who want to do free product reviews because it makes the process so easy! You won’t have to bother doing research and writing about products. You’ll just need to give your honest opinion.
  • Bloggers will be thrilled to hear that they can get paid for their reviews since this is what they’re really looking for if they want to monetize their blog. If you were interested in affiliate marketing, then you’d rather do sponsored posts that pay better and are easier than doing free product reviews.

Cons of paid reviews: 

  • It’s not easy to get paid reviews since they can be quite subjective, and companies won’t pay you for them unless you’re highly known in the blogging community or have a lot of traffic. You might need to work on your blog for a while before these opportunities become available to you, but it is worth it!
  • If you work with companies, they might give you items that you don’t like or use at all. This means that your blog won’t be very genuine, which is what people are looking for. If your blog is known for its authenticity, then it’ll lose value if you do paid reviews because everything won’t seem as real.
  • You could be banned from blogging (or lose your reputation) if you do paid reviews for a company and they find out. If you make friends with the employees of certain companies, they might spread the word to their colleagues, which means it won’t take long before your blog is no longer recognized as credible!

Sponsored Reviews

Sponsored reviews are where a company pays you to review their product or service on your blog. They typically want to know what you think about it, how it works, and if your readers will like it! These can be really useful because you only promote products or services that you believe in. 

Pros of sponsored reviews: 

  • This technique is perfect if you want to make money from blogging because it makes the entire process so simple. All that one is required to do is get in contact with a company and agree on a price, and they’ll give you everything for your review.
  • The income is incredibly high with this method since companies are willing to pay almost anything in order to get you to promote their products. Given the fact that your traffic will be high, this means you’ll make a lot of money from doing reviews!

Cons of sponsored reviews:

  • Most bloggers aren’t a fan of this method since it doesn’t offer any benefits besides getting paid for your opinion. If you’ve been on the scene and blogging for a while and have connections with other bloggers, you’ll be able to seek out companies that want you to review their products or services – these opportunities don’t come up often, though.
  • You could receive negative feedback if your review isn’t very positive. It’s very important to keep thinking that you don’t have to lie about how well the product works since it’s easy to find companies who will pay you for honest reviews. If your blog is popular, then people might start to doubt your credibility.

Product Swap

A product swap occurs whenever a blogger agrees to send their product/item to another blogger in exchange for that other blogger reviewing the item on their blog. This is a wonderful opportunity because you don’t have to spend any time doing paid reviews, and you get to try out products/items for free!

Pros of product swaps: 

  • You get to try out products/items for free, which can be quite useful! You don’t need to pay loads of cash or credit to buy anything – you simply sign up, plug in a few details, and wait until someone who wants a sponsored review from you gets in contact with you.
  • There’s no risk involved for product swaps since you’re not spending any money. No need to be concerned about receiving anything that you didn’t want, and everything will be delivered to your doorstep at no cost!

Cons of product swaps: 

  • It is hard to find people who show interest in swapping items with bloggers, even though many readers would love to do this. It’s important for you to make your blog known through social media and guest blogging in order to attract more people.
  • You have no control over the manner in which other bloggers use your product. They might sell it on eBay or give it away to their friends, which means you won’t be able to track where it ends up. This is a risky situation since you might not get the same item back!
  • You could receive negative feedback if the blogger doesn’t write a good review about your item. Since most bloggers are looking for free products, they probably won’t have high expectations, which means you might not get positive comments on your blog!

Payout methods

Want to earn money from your blog? There are types of payout methods available. These depend on the advertiser and the medium.

The following table offers some cost payout structures for blogs. These are easy ways for you to monetize your blog.

Type Of PayoutDescription Of Service
1. PPA or Pay-Per-ActionThis is an advertising method that pays after a product has been purchased by the visitor. This type of advertisement focuses on ROI and cost-per-conversion statistics. But normally, it can be seen as expensive than other types of ads.
2. PPL or Pay-Per-LeadYou can think of it as a combination between CPL and PPA. With this method of advertising, you can get paid for every conversion, but on the other hand, you have to pay only after the action is performed, not before, like with CPL.
3. CPL or Cost-Per-LeadProbably the cheapest way to advertise online with a great ROI, as normally a visitor is giving you his email address with the possibility to follow up on him being much more targeted.
4. CPA or Cost-Per-ActionIn other words, you pay for a conversion or for the subscription to any service, which takes place once a visitor clicks on your ad and arrives at the merchant’s website.
5. CPM or Cost-Per-ThousandThis type of advertising is mostly seen in banner ads where you are paying every time your ad appears on a website.
6. CPC or Cost-Per-ClickYou would pay for every click on your advert link, so it is also called PPC or Pay-Per-Click. Without a doubt, it is the cheapest way to advertise online, while normally getting more traffic than other types of advertising.
7. CPI or Cost Per InstallIt is a pay-per-engagement type of advertising where you can get paid for users’ engagement with your app or software after they installed it from the advertisement.

Let’s get into each in more detail to expand on ways you can monetize your blog to earn money from visitors.

PPA or Pay-Per-Action is an online advertising model in which publishers are paid each time a visitor performs a specific action at their website. The actions can be signing up on an email list, submitting a form, playing a video, and so on. Many PPA networks and advertisers use the model because it is more efficient than CPM-based advertising.

Advantages of Pay-Per-Action:

  • PPA networks can provide advertisers with more targeted data, which is critical to the success of the campaign.
  • Many visitors perform actions on publishers’ websites, so advertisers don’t have to pay for impressions or clicks but actual results. This way, they get better value for their campaigns.
  • The sales cycle is measured in days and weeks, not months like it is for traditional CPC or CPM advertising. Because of this, marketers can quickly measure and adjust the campaign according to the results.

Disadvantages of Pay-Per-Action: 

  • The most obvious disadvantage is that advertisers don’t get impressions. PPA networks must send quality traffic to publishers’ websites in order to maintain good relationships with advertisers. Otherwise, the advertisers can leave for another network.
  • Publishers are only paid when a visitor performs an action at their website. The model is not as profitable as other advertising models because of this reason. To make ends meet, publishers must rely on other monetization methods.
  • There’s no guarantee that visitors will perform actions on a website. Even if the visitors are relevant to the promotion, they may not be interested.
  • PPA networks cannot provide advertisers with detailed information about their campaigns without jeopardizing the publisher’s privacy or violating any advertising regulations. That is why only simple reports are provided to clients.

PPL or Pay-Per-Lead is an online advertising model in which publishers are paid each time they send someone to the advertiser’s website. The lead can be submitted in various ways, including filling out a form on the publisher’s site, clicking an advertisement, or linking to the advertiser’s website. This model is very common with insurance companies, which often pay $30 – $100 for leads.

Advantages of Pay-Per-Lead:

  • PPL networks can help advertisers to increase sales conversions by providing valuable information about their customers.
  • Searchers are interested in the ads, so they are more likely to leave their contact information on publishers’ websites to learn more about insurance products.
  • If an advertiser has several campaigns running at a time, PPL allows them to have many qualified leads that can be analyzed according to various criteria.

Disadvantages of Pay-Per-Lead:

  • As with PPA, the advertiser must be careful when choosing publishers. If they are not relevant to the product or service, they can’t provide good leads.
  • Publishers must ensure their website is responsive and mobile-friendly because many of the visitors may come from mobile devices.
  • Some advertisers ask for lead reports every week, so publishers must have a reliable system for sending them.

CPL or Cost-Per-Lead means you are paid when someone submits some form of information that you are looking for (like email address). CPL is also often referred to as Email Lead Generation. If someone fills out a form on your website to download an eBook, you would be paid for the lead.

Advantages of Cost-Per-Lead:

  • CPL is a great way to attract potential customers for businesses in areas such as insurance, high-end retail, or other lead generation campaigns.
  • You can determine how much you will pay for leads and what value they have to your business. Marketers can further target their audience by specific demographics and behaviors.
  • As advertisers know what they are getting in return, they are willing to pay more for leads that are of good quality. They only pay when someone actually responds to their ad.
  • You can choose whether or not to sell leads or buy them for your own business.

Disadvantages of Cost-Per-Lead:

  • It isn’t free and requires constant work and attention from the business owner or marketer.
  • You have to provide the leads yourself. Most of them will be from unwanted sources such as spam, so you have to spend a lot of time looking through and deleting them.
  • The advertiser has no control over the visitor’s visit. They may see only the homepage, or they might leave without buying anything.
  • You must have a reliable way of sending your leads to avoid annoying and losing clients. If not, you wouldn’t make any money and could even lose an advertising contract.

CPA or Cost-Per-Action means you are paid when someone takes a specific action. This might include filling out a form, purchasing an item, completing a questionnaire, and so on. As an advertiser, what you pay for is the action you want people to take when they visit your site.

Advantages of Cost-Per-Action:

  • CPA is a great way to advertise if you have a product or service that requires action from your customers. For example, insurance companies pay for leads, not just the contact information.
  • CPA networks frequently focus their ads on specific demographics and behaviors, such as women aged 19 – 30 who live in Canada and are interested in jewelry. This makes the ads more targeted to certain people.
  • CPA networks are usually good at finding new opportunities for advertisers, so they can avoid getting stuck with less profitable offers or campaigns.

Disadvantages of Cost-Per-Action:

  • As with all pay-per advertising methods, the advertiser must be careful when choosing which publishers to work with. If they are not relevant to the product or service, they cannot produce good leads.
  • CPA networks have strict rules about their policies for advertisers. For example, many of them do not work with affiliates who pay for traffic because it is difficult to track where the person came from.
  • The advertiser doesn’t know who is visiting their website. If you are selling a product with the intention of customers picking it up in-store, this is not a good method for advertising.
  • CPA networks can be difficult if you want more control over who sees your ads and how they perform. They also charge differently depending on which services they offer.

CPM or Cost-Per-Thousand simply means you will be paid each time 1,000 ad views are seen (even if it’s in one day). If someone visits your website 100 times in a month, you would be paid for their ad views.

Advantages of Cost-Per-Thousand:

  • You can make money off of people who have visited your website multiple times. This is great for an eCommerce site that has repeat customers or someone who wants to keep seeing ads on their favorite blog.
  • You aren’t required to pay anything unless they actually view an ad, so you only pay when the visitors are interested in what they see and do something about it.

Disadvantages of Cost-Per-Thousand:

  • CPM is a good method for websites that want to display ads, but it’s not the best if you want your business to gain new customers or clients. You will only be paid when someone views an ad on your website, so you will only make money if they already know about you.
  • You have no control over how long a person stays on your website. If someone is rather interested in what they see and want to purchase something, you will not get paid unless they stay on your site for 1,000 ad views.
  • Many ads are not relevant to your industry or business niche. You can land up with a bunch of banners on your website that the person may not care about.
  • CPM is a good method for websites that do not intend to sell anything, but if you want to make money from visitors buying products or services, this is not the best choice.

CPC or Cost-Per-Click is one of the most common types of online advertising models. It means that every time someone clicks on your ad, you have been charged x amount of money (this can also include cost-per-action). CPC is often referred to as Pay-Per-Click (PPC).

Advantages of Cost-Per-Click:

  • CPC is a good strategy for businesses that want to get their product or service shown to as many people as possible. When someone mouse-clicks on an ad, it means they have some interest in what the advertiser has to offer.
  • If you have a lot of website traffic and a high click-through rate, this can be a very profitable method for advertising.
  • Many people who use CPC end up with a website full of targeted visitors and high conversions. You can set your daily budget according to how much money you want to make from the ads, so if someone clicks on one ad and buys something, you can make a lot of money.
  • If you have a good click-through rate and a lot of website traffic, you can make a good amount off of CPC.

Disadvantages of Cost-Per-Click:

  • CPC is not very good for websites that do not have much traffic or website visitors. If someone types for something on Google and then goes to your site, they may click on one ad and leave. The person who clicked on the ad may have been interested in what they saw, but if no one else views it or clicks on it, there is no reason to pay for that ad.
  • If someone sets their daily budget low and only wants to make money from visitors that click on ads (and not buy products), this could hurt your business if the person who clicked is not interested in what you have to offer.
  • If someone sets their daily budget high and they do not know how much traffic they really have, CPC can become very expensive. You will be paying for click-throughs that aren’t relevant or useful to your business. This could result in losses with no conversions (no sales)
  • CPC is not very good if you want to get new customers or clients. Many ads are not relevant to your business, industry, or niche; the person visiting your website might end up with banner ads that they do not care about.

CPI or Cost Per Install is the price you’ll be paying per App Installed (this can be monthly or per ad). CPI means you get paid when someone downloads and installs an application on their mobile phone. This model is also used for Mobile Advertising. CPI ads are commonly referred to as “Mobile App Install” ads. This is a type of mobile advertising in which an advertiser promotes its mobile app by paying a publisher when a user downloads and installs it from a mobile device.

Advantages of Cost-Per-Install:

  • CPI is a good strategy for apps that are looking to gain more exposure and increase installs. More installs mean the app will be seen by more people, which can lead to new clients or customers for an advertiser.
  • The amount of money you’ll pay per ad is based on your daily budget, not what a person pays after they install the app.
  • If you have a high click-through rate and a lot of website traffic, this can be profitable for advertisers who have a good mobile advertising strategy.
  • CPI is a good method if you want to get new customers or clients or increase your mobile advertising ROI (return on investment). You will only spend money when a person installs the app, so if they have a good conversion rate, this could lead to lots of downloads and new customers/clients.

Disadvantages of Cost-Per-Install:

  • CPI is not very good for websites that do not have much traffic or website visitors. If someone types for something on google and clicks on an ad, they may install an app. The person who installed the phone might be interested in what they saw, but if no one else views it or installs the app, there is no reason to pay for that ad.
  • If someone sets their daily budget low and only wants to make money from visitors that download apps (and not buy products), this could hurt your business if the person who installed it is not interested in what you have to offer.
  • If someone sets their daily budget high and they do not know how much traffic they really have, CPI can become very expensive. You will be paying for app installs that aren’t relevant or useful to your business. This could result in losses with no conversions (no sales).
  • CPI is not very good if you want to get new customers or clients. Many ads are not relevant to your business, industry, or niche; the person visiting your website might end up with banner ads that they do not care about.

The best part about writing blogs is that it doesn’t take any extra time out of your day because you only need to blog when you have free time!

The most popular blogs are written by millennials who want to share their experiences and express themselves. Blogging has been around since the invention of the internet, but many people still don’t know what it is or how they can do it too! 

We’re going to go over some basics on how you can get started with a blog today! It’s easy too! You don’t need any super pricey equipment or skills, just a computer, an internet connection, and the desire to write about something you care about.

How to set up a WordPress account: 

Want to learn how to create a new WordPress account but don’t know how? 

This section is about how to start a 

  • WordPress blog
  • Drupal account
  • Shopify store
  • Wix website 

By following 4 easy steps per content management system (CMS), you will learn how to make a WordPress account, how to set up a Shopify store, and also what a Wix website is, and how you can start a Drupal account.

We’ll also cover some important aspects of blogging, like SEO and content creation. What themes are available, and the differences in plugins.

WordPress websites are the perfect place to share your thoughts, passions, or stories with others in an interactive way! 

If you’re similar to me and want to start your own blog but don’t know where to begin, this is for you! This step-by-step section will walk you through the process of creating a WordPress account. 


Step 1 of 4 – First off, go to the main .COM version, and not the .ORG version of WordPress and click “Create Blog.” 

Step 2 of 4 – Next, add in your desired URL (i.e., http://www.myblognamehere) and name it something catchy that people would be able to remember (i.e., My Fabulous Blog). 

Step 3 of 4 – After adding in your desired URL and naming it something memorable, click on “Next Step” at the bottom of the page and enter in some basic information about yourself: Name, Username or Handle (whatever you prefer), Email Address & Password; then click on the steps until you’ve created your first website. 

Step 4 of 4 – Navigate to the “posts” tab on the dashboard and then click “New Post.” You’re all set! Now create your first WordPress Website and be a proud owner of a blog post.

Pro tip: after logging in for the first time, create a profile that includes what you want people to know about who is blogging at this site: title of blog post author’s name, bio background info, etc.

How To set up a Drupal account

Ever wanted to make your own website? Drupal is a fully free and open-source content management system (CMS) which you can use for this. 

There are some steps 1-4 that you need to take in order to set up your account, but don’t worry. It’s not too complicated!


STEP 1 of 4) To start a new Drupal account, first, find your hosting provider on the main page for Drupal and click Get Started – this will take you to either the login page or registration screen, depending on which option your host provides.

STEP 2 of 4) For those hosts that require you to be logged in to access the “Get Started” button. If your host requires registration, you will be presented with a page where you can enter your personal information:

After submitting the required information, expect an email from your hosting provider asking you to confirm that you indeed want a Drupal website. If all goes well, this email will show confirmation of successful linking.

STEP 3 of 4) Open your inbox and locate the message sent by your hosting provider. Once you open the email, you should see a button that says “Activate Account” or “Confirm account creation” (sometimes, it may be located on the bottom). If there is no such option, take a look at the bottom of the message and make sure that there are no typos, especially if you registered for an account – typos could not be deleted once submitted.

STEP 4 of 4) Click on the button to activate your new Drupal account. Here is what it looks like “Congratulations! You have successfully started a Drupal account! Proceed to create your first Drupal website by following the steps outlined….”

How to create a Shopify account

Ever wondered how to create a Shopify account? Well, look no further. Here are the basics of what you need to do in order to get started!

There are many options when choosing an e-commerce provider. But there’s one that promotes itself as eCommerce is Shopify.  WordPress is cheaper than Shopify, but the latter doesn’t require the same technical knowledge and learning curve as WordPress does.

With its vast selection of templates, easy interface, and affordable pricing, Shopify is an excellent choice for all writers looking for a reliable way to get started with their online shop!

This section will show you how to create your account so you can start building your store today.


Step 1 of 4. Go to the main Shopify website and select the “Get Started” button in the upper right-hand corner of the page:

Step 2 of 4. On this next screen, In the window that appears, select “Create a new online store,” then click “Continue.” Fill out your name/email and password information:

Step 3 of 4. Fill out all information in the form that appears, including your website’s address and a password: Check inside your email inbox for the confirmation link from Shopify! After you’ve confirmed your account, you’ll be taken to Shopify’s homepage.

Step 4 of 4. Add a Billing Agreement to complete your account. Now it’s time to start your 14-day FREE TRIAL! Enjoy 🙂

How to start a Wix website

Wix is an online site builder platform which means you do not need any coding knowledge to use it. However, there is some limitation with the free plan, such as, for example, JavaScript code is not supported.

Wix use predefined template design for their free plan, but you can still customize your website text and images. You can also publish it to the internet only if you use Wix as your web host. The good thing is that they do not charge any hosting price for this service.


Step 1 of 4) In the first step, you have to create a free website with their free plan. In this way, they will try to sell you a premium plan as soon as possible. Sketch your idea and click on it so that they can start building your site. They have some template designs which are not very attractive but still may suit your needs. So you can choose from them.

Step 2 of 4) In the second step, you have to add your site name and add a logo or an icon. You can add a free web banner on top of it, which they call the “hero section.” In this way, every time users open your website, they will see some attractive design on top of it which will increase the chances of a user clicking on it.

Step 3 of 4) In the third step, choose from their predefined suggestion or write a custom HTML section for your website. In this way, you can write any line of text or add some images to decorate your site. Wix is a free website maker, so currently, they do not allow any JavaScript. But you can still add some external links and images to your site.

Step 4 of 4) In the fourth step, you can finally publish your website to the world and share it with friends and family. You can also check out how it looks like before actually publishing it. So, your website is ready for the world now.

You are not really required to make any payment, but they will definitely try to sell some premium plans to build complicated designs on your site. Even though these plans are worthless, maybe you can buy them out of curiosity.

So, your website is ready, and you can publish it to make it available on the internet. Make sure to have a custom URL or domain name for people.

WordPress VS Drupal VS Shopify VS Wix

Which content management system is better? A content management system (CMS) refers to any software application that allows you to change your website’s content quickly and easily without having to know HTML code. This is definitely an advantage if you want to create a blog or website on your own, but it will take time to learn how to use a CMS.

WordPress, Drupal, Shopify, and Wix are general CMS web development platforms. They all include the following core features: website building tools, mobile responsiveness, SEO considerations, hosting options.

What is the best of the best content management system (CMS) for a website? 

This is a question we’ve been asked many times, and there’s no easy answer. The good news, though, is that your needs probably aren’t as specific as you may think they are.

Let’s start with 4 of the leading CMS systems for your business.

Best for versatility: WordPress 

Because of its open-source nature and support for numerous platforms and languages, WordPress can be used to manage all kinds of content. Themes are available for just about any purpose imaginable, and with so many plugins to choose from, there’s hardly anything you can’t accomplish with it.

If you’re looking to build a standard blog or website, WordPress is the best CMS for you. It’s simple to use, and there’s a plugin, a supplementary piece of code that is an additional function for your site that will do just about anything your heart desires.

Best for old-fashion blogs: Drupal

Based on the old-fashioned blogging platform Movable Type, Drupal has come a long way since its creation in 2000. We’ve seen some sites that are the perfect fit for the platform, but there are some that aren’t so great too.

Best for basic E-commerce: Shopify

Since 2013, Shopify has grown into one of the most popular eCommerce platforms that are based on a CMS. It offers various features you would expect from other shopping carts, but some users have had some issues with it too.

Best for non-technical ease of use: Wix

Wix is an extremely popular website builder where anyone can start out with a free basic account before upgrading to premium services if they want to, but it also has an integrated content management system as well. It’s easy to use, and you can build a site without any coding knowledge, but the lack of user choice might be a problem for some non-coders.

Now let’s focus on WordPress and some of the customizations you can do. Getting your blog started has never been easier. Find out more next.

WordPress Themes and Appearance

Do you want to make your WordPress site look more professional? Do you need a new theme for your blog? If so, this section is the perfect place to start. We will discuss some of the best WordPress themes.


The primary thing one must decide is if you want a free or premium theme. WordPress CMS itself is a free and open-source blogging tool. It is used by many individuals, professional bloggers, and companies.

There are many pros and cons for each offer of theme, so research thoroughly before making your decision. You can find articles on the best themes out there, as well as reviews from previous customers who have purchased the themes themselves.

And, take into consideration how much time you’re willing to put in designing your site; if not much, then it’s probably worth investing in purchasing a premium theme that will save you some time upfront.

If the design is too busy or doesn’t work with your business goals, then you will have a harder time getting readers to stick around. But if you are looking for something more minimalistic and clean, there are plenty of great options out there that won’t distract from content on your site.

On top of all that, be sure to choose an appropriate color scheme for your website! If colors don’t matter too much, then try a theme based on matching industry norms, i.e., agriculture is typically green.

To help you find the perfect way of doing things, we’ve compiled this list of the five best WordPress themes. Check out these handpicked WordPress themes by our team of experts!      

1. Avada: The theme that started it all and is still the most popular one on WordPress today. It has a lot of features and fully functional options, which makes it perfect for anyone who wants to build their blog into something bigger than just a hobby. There are over 1 million sites using this theme, so you know there’s a reason why! 

2. Divi: A full-featured, powerful theme with an intuitive interface that allows users to easily build whatever they can imagine without ever touching any code at all! This is perfect if you’re looking to make a website or blog but don’t have the slightest clue about HTML or CSS. It comes with a full layout page where you can choose individual elements, drag them around and position them wherever you want on your page! Divi is definitely one of the most talented themes ever!

3. Swift: This theme is different from the others in that it’s an ultra-sleek, elegant WordPress theme that is minimalistic and sophisticated. It’s perfect for those who want a simple, clean design without any distractions or annoying pop-ups! The layout of the page is quite nice because you can create whatever type of website you want with its amazing customization tools.

4. Uncode: For all our creative people out there! If you’re tired of all the other WordPress themes out there, Uncode is the one for you. It has everything to create a stunning site without any coding knowledge at all! If you have ever dreamed of being able to design your own website with little or no prior experience in HTML or CSS, then this is definitely the right choice for you.

5. The 7: This is a minimalistic WordPress theme that gives you all the essentials to have a great blog or business website without any of the clutter! It’s one of those themes that make your content really stand out by surrounding it with white space and oversized imagery. 

Which one will suit your style the most? That’s up to you! If you are looking for an in-depth guide on how to optimize your WordPress site so it is search engine indexable, the next section is for you.

Having a good theme is just part of the puzzle, SEO factors in more than just installing a theme. The next section will outline how to do SEO.

SEO and site search engine indexing

What is SEO? It’s the acronym that means search engine optimization. 

Search engines like the big ones, including Google, Bing, and Yahoo! are constantly changing their algorithms to show the various relevant results when a person searches for something on their sites. 

This means that in order to maintain your ranking in these top three search engines, you need to make sure you’re doing everything right with regard to site indexing.


SEO and site search engine indexing is a process of ensuring that your website appears in the search results for keywords you want to rank for. 

It can be time-consuming, but it’s worth it because ranking higher in the SERPs (search engine result pages) will increase web traffic and social media shares. 

Here are 4 tips to help you get started with SEO: 

Tip #1 – Keyword research – A lot of people just try random words on Google AdWords Keyword Tool when they’re trying to find their keywords, but this isn’t enough. You need to do more research into what people are searching for by using keyword tools like Google Trends or Ubersuggest so you can figure out what words and phrases searchers use most often when looking.

Tip #2 – Title tags – Title tags are the important little bits of text you see in your browser when you go to a site. Make sure you write good, descriptive titles for each page on your website because they’ll show up in Google rankings, and people will be able to tell what your site is about when they see them (here’s how to find the perfect title tag).

Tip #3 – Link building – Link building is kind of tricky because you don’t want to be caught creating spammy links on websites with bad track records or participating in link exchanges. The best way to build organic links without being seen as trying too hard is to write excellent content that people will want to talk about and recommend in online forums and on social media.

Tip #4 – Content – Make sure you’re writing good content that people will want to share, then promoting it with SEO through things like getting backlinks from other sites and using SEM (search engine marketing). A successful internet marketer once said, “content is king,” so keep that in mind when you’re trying to get links pointing back to your site.

Another important part of growing your SEO score is not directly related to the cause of optimization, but rather the effect is Organic Traffic. This term means Google searches and other people sharing links to your content on their sites is the best kind of traffic there is because it’s free (and it doesn’t pass any negative connotations about coming from questionable websites like inbound links from PPC ads do). 


Make sure you focus on providing good content when you’re trying to get your site to rank well in the search engine results.

The next section will provide you with examples of blog post starters that you can use for any topic! Some of the hottest blog topics include lifestyle, cooking, gardening, and travel.

Blog Post Examples 

If you’re looking for blog post examples and inspiration, look no further than this roundup of the best in blogging. 

Bloggers from around the world have given us their favorite posts, so we can all get a better understanding of what makes a good read. From food bloggers to fashion bloggers and everything in between, there’s something here for everyone!

Blogs are an excellent way to share precise information with your readers. Blog posts are to be kept short and sweet, so you can get right to the point of what you want to talk about. You may find some blog post templates online or use one of these examples if you need help getting started:

Whether you’re writing about your life experience or any niche industry, read on for website blog post examples that will inspire you to write something new today. Here are 15 of our favorite examples:

Lifehack. 1 of 15.

The Lifehack Blog has tips, tricks, ideas, and advice for improving your life in every way imaginable each day of the week. With more than a million unique site viewers and growing per month, it’s one of the most popular personal behavioral blogs on the web today.

Shut up, brain! 2 of 15.

A blog about the challenge of shutting down that nagging voice in your head. The author wants to help you get motivated again by understanding yourself better—and then building a plan for success.

Farnam Street 3 of 15.

The third blog is Farnam Street, a leading knowledge blog that helps you get smarter by building mental models. The site has been mentioned in the New York Times, Wall Street Journal, and Boston Globe.

Wait, But Why 4 of 15.

The fourth blog is Wait, But Why, which offers long-form articles (often over 5,000 words) on topics like “What Makes Us Who We Are” and “Why Procrastinators Procrastinate.”

Digital Photography School 5 of 15.

The fifth blog is Digital Photography School, an award-winning website for people who want to learn how to take better photography with digital cameras (and even their smartphones).

The Art of Manliness 6 of 15.

The sixth blog is The Art of Manliness, which was founded in 2008 and offers “practical advice on men’s interests.” The site features a podcast, book reviews, and a monthly subscription box for men.

Financial Samurai 7 of 15.

The seventh blog is Financial Samurai, a personal finance site founded in 2009 that focuses on growing your money the right way. The site has grown more than most can imagine over the years and now attracts around 1 million unique visitors per month.

MensJournal 8 of 15.  

The eighth blog is, which covers health, fitness, nutrition, relationships, finance, work satisfaction, and personal grooming for today’s man.

Moz 9 of 15.

The ninth blog is Moz, which offers in-depth tools, training, and tutorials to help marketers succeed online. The site was founded by Rand Fishkin, who is known as “the Wizard of Moz.”

Life Optimizer 10 of 15.  

The tenth blog is, which offers practical ways to improve your life in all areas (health, wealth, relationships, and happiness).

Rolf Potts 11 of 15.  

The eleventh blog is, where travel writer and Vagabonding author Rolf Potts shares his knowledge on long-term travel and the art of absence.

Zen Habits 12 of 15. 

 The twelfth blog is, written by Leo Babauta, who has changed his life through simplicity and minimalism. His posts aim to inspire you to simplify your life, be happier, find freedom and purpose, and change the world around you for the better.

ZenHabits 13 of 15.  

The thirteenth blog is, written by Leo Babauta, who has changed his life through simplicity and minimalism. His posts aim to inspire you to simplify your life, be happier, find freedom and purpose, and change the world around you for the better.

Stoicism 14 of 15. 

The fourteenth blog is, which teaches how to use philosophy, particularly Stoicism help people live better lives today. It features articles on finding happiness and contentment in any situation, training yourself for adversity, dealing with insults from others, strengthening your decision-making skills, and controlling your fears.

McMethod 15 of 15. 

The final blog is McMethod, which aims to teach men how to be more successful with women and dating (and thus improve their love lives) through the use of psychological techniques and scientific research. The site also features a blog, event updates, and interviews with experts in the dating industry.

How To Write Articles for Blog Posts

The section discusses how to write articles for blog posts. It is a must-read if you are looking to start your own blog or have been asked by your boss to start blogging for the company. 

This section breaks down what is needed in order to be a successful blogger and writer, as well as providing tips on content marketing and SEO.

Most people don’t realize how hard it is to write articles for blog posts. The truth is that writing blog posts can take a lot of time and effort, but if you follow these steps 1-5, you’ll be able to write articles for your own blog posts in no time! 

Here are some blog things you need to know if the idea of writing the perfect blog post has ever crossed your mind. You have a lot on your limited plate, but don’t worry – every writer goes through this. 

I’ve compiled a list of 5 steps to help you write articles for blog posts. You will be able to use these tips in your own blogs or even on other websites that allow guest posting. Let’s get started! 


Step One – Start with an introduction paragraph that grabs the reader’s attention by telling them what they’re about to read. The first thing you’ll want to do is write an intro paragraph that grabs readers’ attention and convinces them that they should read more of your article or blog post.

Step Two – Create an outline or list of points that will be discussed in the article. Think about what types of topics will appeal to readers in general because everyone loves reading content related to their passions!

Step Three – Write out each point separately while keeping track of any research needed. Make sure that there are enough bullet points to write out at least 1000 words in each post (or about 9-12 paragraphs). The reader needs something substantial enough with which to work when reading a blog post.

Step Four – Research all necessary information and draft for your niche – What are the most popular topics on these blog types nowadays? Once you’ve found the facts, try to draft a copy about what people in that niche are searching for. 

Step Five – Finally, start linking everything together into paragraphs, so it flows nicely from one sentence to another. Also, ensure they are properly credited by linking back to the original source where possible.

With these five steps, anyone should be able to write engaging content. 

Now let’s look at blog writing examples and how you can apply them to your posts. The next section shows how you can keep them reading.

Blog Writing Examples

So, you want to write a blog post? You know how to do it; just start writing and publish when done, right? Well, sure, that’s the most basic way of doing it. But let’s take a look at 4 professional examples.

Example 1. Lists VS Paragraphs.

First, let’s cover two different kinds of example formats; using lists and using paragraphs.

Using lists is an easy way to summarize a lot of information in a small space, with limited reader attention. These lists or listicles should be used when there are key concepts or distinct ideas.

The list follows the format: 

  • Item A, summarized text
  • Item B, summarized text
  • Item C, summarized text
  • Item D, summarized text

Lists may or may not contain bullet points. It is important for your readers to distinguish between the various points so that they can get an executive-level overview with little reading and time.

The benefit of this layout is that it is obvious the items are part of the same list. It’s also easy to read and not likely to be hard on the eyes. Most people will prefer this list over others.

Using paragraph examples. Add some extra sentences and elaborate on concepts more in-depth than lists, exploring the alternatives and related keywords. Suitable for research.

Topic A: Useful in discussing. Elaborate on the concept, give an introduction if needed and extend to cover various inter-related topics, including arguments from both sides. A paragraph should not exceed 300 words or 2-3 sentences. Keep the sentences short and readable for all levels, as low as a 5th grader. 

The benefit of using paragraph-style writing is that the reader can get a deep understanding of the topic and explore various comments related to the concept.

Most blog posts follow one or both of these styles of writing. I suggest you incorporate both of these in your blog post to be successful in reaching all types of readers.

Now that we know some formats for examples, let’s look at what you should put in your examples.

Example 2. Numbers and Statistics.

The majority of convincing blog posts contain statistics. By including the number when you are writing about facts, writers will have more power when they are trying to convince their audience.

Numbers are often used to give readers a sense of how large or small something is. You can use numbers in an article title, subheadings, and body text. 

Numbers are also useful for showing change over time. When you’re writing about something that has changed since the past, it’s important to include both the current environment as well as what it was like before, so readers have context for understanding the changes.

In the following section, we include how to use numbers in writing. This is how to write numbers in an article to convince readers. 

To include a convincing number in your article, it is important that you include the context of what that value portrays in relation to its surroundings.

It is similarly vital that you use an appropriate tone when writing the number. You should sound like you know what you are talking about, but at the same time, make sure it reflects your authority and knowledge on the subject. 

Here are another 5 ways to include numbers in a blog post: 

Number 1. Use words for numbers less than 10, so the reader is clear about what you are referring to. For example: “3 days ago” or “We had 5 people in our chat room.”

Number 2. After 9, use digits (the Hindu-Arabic numeral system). For example: “The population of India is 1.284 billion.”

Number 3. Use digits for all numbers in charts and when discussing statistics. For example: “In the below chart, you may see that between 2016 and 2017, the number of total visitors increased by 5%.”

Number 4. In formal writing or when precision is important, spell out numbers one through nine (the enumeration system). For example: “The company was started on the fifth of May, 2014.”

Number 5. Use a combination of words and digits when appropriate (for example, for years). For example: “The next iPhone will be released in September 2017.”

You may also want to include numbers in the title of your article. This is a good way to get people’s attention. As an example: “According to the article “Earning College Credit Before High School,” it can take people up to 5 years to prepare for college.”

As you can see, the context of the number is important. The article referenced gives specific numbers about how many hours have been spent preparing with different subjects. Also, the tone in which this is written is that of an academic/authoritative source. It sounds like you know what you’re talking about.

If written correctly, numbers can convince readers of your argument simply by giving them a fact that cannot be disputed. Next, let’s advance to how you can write a “how-to” and a “top ten” blog post.

Example 3. How to write a good blog post intro paragraph.

Blog post introductions can be a difficult thing to write. It should be clear and concise but also engaging for the reader because it’s the first thing people read on your blog. If you’re searching for some tips on how to make your blog post intro paragraph engaging, this section is for you! 

Here are 5 useful suggestive tips that will help your posts stand out from the crowd:

Tip #1. Introduce the post’s topic and what you will be teaching in this article. 

To be successful, your blog post should introduce the topic and what you will be teaching your reader. Your introduction should focus on hooking the reader (specifically, by showing them how they can solve their problems), not explaining every detail about the topic at once. For example: “Do you struggle with creating great content that generates traffic to your website? If you are, then this article is for you. I’ll teach you five habits of successful blog writers that will help your posts go viral.”

Tip #2. Explain why your readers should care about this topic (what will they get out of it?).  

Don’t just shove your topic in the reader’s face. Tell them why they might possibly care about it and how it will benefit them. For example: “Do you want to create better blog posts that get more traffic than ever before? Then keep reading…”

Tip #3. Address any objections or reasoning behind why your readers would not be interested in your topic.

Address any reasons why your readers would not be interested in your blog post or even find the topic annoying, irrelevant, boring, etc. For example: “Some people may say that blogging is dead and search engine optimization (SEO) doesn’t matter anymore because Google now favors user experience as its primary ranking factor. While this may be very real, there are still several reasons why people should invest some of their valuable time and energy into blogging…”

Tip #4. Be specific and use language that helps people think. Keep it simple but also be provocative.

Address specific points that are relevant, unique, and interesting. For example: “Did you know that being unique can get your blog post to the top of Google in less than an hour? While this may sound impossible, I’ll show you how…”

Tip #5. Make readers feel emotionally engaged by giving them the “who, what, when, where, why” of your blog post.

Tie in your topic to emotions that will intrigue the reader. For example: “If you are struggling to get people to comment on your blog posts, then I have some bad news… People won’t just start commenting on their own. Why? Because most people only care about fulfilling their own needs, and they don’t want to waste their time with something that isn’t relevant to them. However, there is a way to get the people that matter most to comment on your posts…”

Example 4. The “Top Ten” and “How-to” Blog Post. 

I’ve seen countless “Top 10” blog posts scattered around the internet. They are easy to write, pretty much anyone can do it, and they generate traffic through social media by using click-bait titles. 

Here are 10 helpful suggestions to making a top 10 blog post:

Suggestion #1. Pick your top 10.

Choose your top 10 of whatever it is you are writing of. It could be your top 10 movies, favorite bands, or favorite foods. Make sure the items on your list are in ranked order; otherwise, it isn’t a top 10 list.

Suggestion #2. Title it something catchy, like “10 things you never knew” or “7 weird tricks” or “5 shocking secrets”.

You want your title to catch people’s attention. You’ll get more click-throughs if you make it sound interesting enough for the reader to want to click on it. Make sure you double-check your title before publishing to make sure it doesn’t say “10 shocking secrets” when really there are only 7 secrets.

Suggestion #3. Make an introduction for your blog post

Introduce your top 10 by giving a brief description of each item on the list and why it made it onto your list. This is also where you can write about how you got into the topic that is on your blog post (i.e., top 10 movies). You can even sneak in some click-bait style writing here.

Suggestion #4. Place #1 and #2 at the end, so people don’t immediately leave after reading the title alone.

People are going to read your blog post from top to bottom, so you want the most important items at the end. You don’t necessarily have to put #1 and #2 last, but that is a good way for people to see the other items on the list before leaving.

Suggestion #5. Don’t be funny, witty, or creative with your lists.

The point is to show off the items on your list, not saying them in a creative way. People want to see what you put on the list, so they can either agree with it or tell you how stupid your items are (which these people will probably leave comments about). So don’t try to be funny, witty, or creative with your top 10 list.

Suggestion #6. Write a conclusion.

In the conclusion, you want to tell people what your blog post was about and let them know that if they enjoyed it, to check out other posts on your website. You can also include hashtags in this section to boost engagement rates across social media channels. 

Suggestion #7. Make sure your blog post is long enough for a top 10 list.

As a rule of thumb, your blog post should be at least 1000 words to make it good enough for a top 10 list. People don’t want to read something that is less than 3 sentences long, so you have to include more content if you want people to actually check out your website from the links in your blog post.

Suggestion #8. Proofread and edit your article list.

There is a greater chance of people reading your blog post if you have good grammar, aren’t spouting out nonsense words, and don’t make any spelling mistakes. So always proofread your article before publishing it online. That way, you can get rid of all the errors that will make people not want to click on the outbound URL in your blog post.

Suggestion #9. Add some pictures or videos to your blog post (optional).

People like seeing pictures and videos with their writing, so if you’re not the best at writing out content, then adding some pictures or videos can improve the quality of your blog post. This will also attract more traffic because you would be giving readers more things to look at while they are on your website.

Suggestion #10. Use lots of keywords and hashtags.

Make your blog post as searchable as possible by typing in some relevant keywords and hashtags. This will assist people in finding your blog if they are looking for a certain topic. For example, if I wanted to search for a list of the top 10 vegan blogs, then “vegan” would be one of my keywords or hashtags, and “vegan blogs” would be another.

Blog Post Templates

Are you looking for blog post templates? This next section will show you all of the best high-converting themes out there. Plus, we’ve included a general format so you can get started today! 

This list of blog post templates will help you take your content to the next level. There are various different types of posts, and this list should give you an idea of what kind might be best for your topic. 

Each template includes an explanation so that you can see how it would look in practice, including various tips on how to write it. 

It’s also worth noting that these templates are geared towards bloggers who want to create interesting content for their readers by providing them with valuable information they don’t know yet!

Here’s a list of 21 blog post templates you can use to make sure your content is on point and engaging:

Template 1. How To __________________

The goal of a “how-to” style article is to teach the reader how to complete a certain task. These articles are usually straightforward, with step-by-step instructions and visuals to help guide your reader.

Template 2. Why __________________

“Why?” style articles go in-depth on why something is important or significant. They can involve research or expert opinions. Often used for e-commerce sites to convince the reader why they should purchase something.

Template 3. Top __________________

Top 10, top 5, etc. type of articles list out the best (or worst) of something. These can be used for humor or informational purposes. They’re great for viral marketing because people love sharing lists and seeing if their opinions line up with others.

Template 4. Comparison __________________

Comparison style articles compare two things in a fun and entertaining way. These can be used for humor or to help readers see the differences between different brands or services. For example: comparing car insurance companies or phone plans from different carriers.

Template 5. News & Events: __________________

Articles about trending topics and current events can help your blog stay relevant and engage your audience. These articles should always have a point of view, so it’s important to have some type of opinion about the topic you’re writing about.

Template 6. Best Product For ____________

These articles usually compare several products as a way to establish which one works best. The benefits and negatives of each item are listed, as well as the price associated with each item.

Template 7. Tips for Getting Rid of __________

These articles give readers tips and advice on how to accomplish a task, solve a problem, or reach a goal. It might help the reader with an everyday task or could be targeted towards a specific group of people.

Template 8. A Day in the Life of _________________

This type of article will take your reader through a day in the life of an interesting individual. There may be background information leading up to this day, but you’ll mainly want to keep the focus on what happens when they wake up and throughout their day. This is also referred to as “slice-of-life” writing.

Template 9. Recipes For ___________________________

Recipes are a great way to excite your reader. It’s also a unique strategy for getting people from other websites to link back to your website. A good way to get your client base engaged is by using a link-up. A link-up involves you creating a page on your site that shows off other people’s recipes and then linking back to them in the post. For example, if you were writing about recipes, create a Pinterest board with all of the recipes you mentioned throughout the post.

Template 10. How To Improve Your _________________ 


These articles are very similar to “how-to” articles, but they’re usually targeted towards a specific type of reader. They are meant to help the reader improve or change some aspect of their life.

Template 11. Ten Ways to __________________

This is a list post that gives the reader 10 different examples of something. For example, “Ten Ways to Wear Winter Scarves” or “Ten Things You Didn’t Know About Spring Break.”

Template 12. What I’m Reading/Watching/Listening To: ___________

These articles are designed to tell the reader what you’ve been up to lately. It can be a book, movie, or music that you recently enjoyed and want to recommend to others.

Template 13. Review of a Product or Service: __________________

Reviews are one of the ways to express your opinions on a new product or service with your reader base. You can be positive, negative, or somewhere in between – just make sure you’re providing information that will be helpful for the consumer.

Template 14. What I’ve Learned So Far From ______________

These are articles that share your own personal experiences with the reader. They can be touching, inspirational, or funny. The goal of these articles is to make the reader feel connected to you personally.

Template 15. Top 10 Personal Development Blogs / Podcasts / Books on the Subject of ________________________

This niche type of article is written in a list format and contains an explanation (between two and four sentences) and a link to each item on the list. Some topics that might fall into this category include top 10 movies, top 10 tips for success, best books on positive thinking, etc. And end with the subject topic.

Template 16. Top 5 Ways to Achieve/Spot/Beat/Improve Your Ideal ___________________

“Top 5” articles are extremely popular and usually give the reader five items that fall into one of two categories: things you should avoid or things you should use. You can even focus on the ideal situation.

Template 17. Famous Quotes About _______________

The goal of these articles is to remind the reader about a certain aspect and present it through an interesting quote. The main takeaway here is to make sure that whatever you’re writing about will resonate not only with your readers but also with this person’s fans and followers as well.

Template 18. The Life Of This Celebrity In 3 Words: ______________________________________

The life of this celebrity is summarized in 3 words. This can be a good lead-in to your article, but it often ends up feeling more like filler than anything else.

Template 19. 5 Blogs/Books/Podcasts On How To ________________

This type of article points the reader to other places online where they can learn more or read additional content about this topic. You can include links in the post, but make sure you check with your blogger to make sure it’s allowed on their site.

Template 20. Top 3 Ways To Improve Your ______________ Skill/Business/Career/Lifestyle

This is a sub-category of “Unique Perspective,” but it’s important to call out on its own. This article breaks down the top 3 things you should do to improve your skill/business/career/lifestyle.

Template 21. What You Will Learn From This Article: _____________________________

“What you will learn from this article” articles are great for lists, tutorials, or other informational posts. This type of title can help guide your reader through any choice points that might come up.

The examples above should make it easier for you to get started without having too much pressure on where to start. Now, it’s time to see the places where you can draft your blog posts and what software is available.

Where to draft blog posts

You have a blog post you are looking to write but are having trouble getting started. Well, how can you start the writing process, and how do you ensure that your work is safe. Well, look no further! 

This section will teach you some tips on how to draft your next blog post so that it is safe? Ready for when you want to publish it. 

This part will give you an overview of five writing software programs that may help make writing easier for you when it’s time to save a draft, proofread, edit and publish the work.

It doesn’t matter if this is your new blog or not. This software advice will help you keep a close eye out for what needs to be done in order to create an amazing piece of content that people love reading!

You are a writer. You know you need to write, but sometimes it can be difficult to find the time and energy. The next five programs will systematically help you with saving, backing up, and drafting.

Your choices include Word, Google Docs, Grammarly, Scrivener, and Libre Office. We’ll take a look at each one and help you decide which one is right for you! This article was drafted on MS Word!

Pros and cons of each platform are included for your benefit, and the extra information serves to better aid your decision as to where to draft blog posts. 

Let’s look at the 5 most popular writing software programs today.


Microsoft word

The first program is a Word processor: this program lets writers type out their thoughts and edit them as they go. It can be used with a word count program to show the number of words written per day. 

It has many excellent features that are beneficial to writers, such as AutoCorrect, Auto Text, and Track changes.

Bullet Points: Pros of Using Microsoft Word:

  • Allows you to write with ease
  • Features a word count
  • Has Autocorrect and Auto text

Bullet Points: Cons of Using Microsoft Word:

  • Can’t preview the blog post easily in HTML or Markdown format unless downloaded onto a computer or tablet that can read it.
  • Expensive for students and bloggers on a limited budget, the full package retains more than the average writing software.
  • Outdated after some time. Microsoft releases updates on their software every few years, which renders old versions out-of-date.

Google Docs

Writer’s block? No worries! Try Google Docs, which allows users to choose from multiple fonts and colors when typing up their work-in-progress drafts; also, writers can use the revision tracking feature to see how their work is evolving. Google Docs also allows multiple users to edit documents at once, and this means writers can collaborate with other writers, editors, and friends online.

Bullet Points: Pros of Google Docs Software:

  • Great for writers who need to collaborate with other people.
  • Great for writers who can’t back up themselves every day.
  • Great for writers who have a hard time structuring their work.

Bullet Points: Cons of Google Docs Software:

  • It can sometimes lack security.
  • Less organizational control over documents.
  • The writer must have an Internet connection to update work.
  • The writer must usually have access to a Gmail email account.


Another program is Scrivener: this software has many features such as word count, character count, scene count, and more helpful tools for writers who want to keep track of what they have written so far in their story or article. 

Bullet Points: Pros of Using Scrivener Software:

  • Great for writers who want to keep track of what they wrote.
  • Multimedia features available (pictures, videos, etc.)
  • Great for writers who like leeway when it comes to formatting.

Bullet Points: Cons of Using Scrivener Software:

  • It can be complicated for new users or people without much technological experience.
  • Not great for writers who don’t want to keep track of what they wrote or care about word counts.
  • Limited collaboration with other users (though there can be workarounds).


Another useful tool for writers is a grammar checker. Grammarly automatically scans your work for grammar errors and flags them with a red line underneath the incorrectly spelled word. Once you click on the word, a box opens up that will explain why it is an error and how to fix it.

Bullet Points: Pros of Using Grammarly Software:

  • Aids in finding grammatical errors.
  • It can be used regardless of what word processor the writer is using.
  • It helps writers who want to improve their grammar and spelling skills.

Bullet Points: Cons of Using Grammarly Software:

  • Limited software only works on certain web browsers (Safari, Firefox, Chrome).
  • Not great for writers who do not want to have to be bothered with extra editing.
  • Expensive for writers who cannot justify the monthly expense of membership.

Libre Office

The last useful software program for writers is Libre Office. Libre Office has features similar to Microsoft Word, such as Auto correct, Track changes, and a spell checker. This program also allows you to export and save documents in different formats such as doc, Xls, or pdf.

Bullet Points: Pros of Using Libre Office Suit

  • Great tool for writers who cannot afford Microsoft Word.
  • Great for writers who don’t want to pay a monthly fee to use the program.
  • Open-source with no licensing fees, great for small businesses and schools.

Bullet Points: Cons of Using Libre Office Suit:

  • Not as many features as Microsoft Office or Google Docs have.
  • Not as user-friendly as Microsoft Word.
  • The program operates slower than Microsoft Office and Google Docs.

Cloud Computing and Writing Software

Do you have a lot of documents that you need to store? If so, cloud storage is a great way to store documents, pictures, and other files. 

It’s one of the only ways to make sure you always have access to your information.  

Some people think that cloud storage can be risky because it’s not on their devices, but there are many benefits of using this type of storage which we will explore in the next 5 summarized points.


Here are 5 bullet points why you should be using cloud storage in addition to using writing software: 

· If you’re looking for the ultimate security protocol, cloud storage is for you. All your files are stored on a server which you can access from anywhere with an internet connection. There’s no need to worry about your computer getting stolen or lost. You also don’t have to worry about having enough local storage on your laptop (which you always want to keep as empty as possible for optimal speed).

· Should you find yourself in the unfortunate situation of getting hacked, your files are safe. Most cloud storage providers offer two-step authentication, which means that if someone tries to get into your account using an unauthorized device, they’ll have to enter a code sent directly to your mobile phone.

· Cloud storage permits users to access their files from multiple platforms, including desktops, laptops, tablets, and smartphones. Many cloud services are highly compatible, meaning that you’ll never have to worry about compatibility issues while uploading or downloading your documents.

· You can work collaboratively on shared folders with friends, family members, or work colleagues, which means that you can get extra work done in less time. This is great for businesses that want to expand their opportunities and increase productivity.

· If your computer crashes, you lose the files stored on it or your hard drive crashes; you’ll always have an up-to-date backup of all your documents stored in the cloud. You won’t have to worry about losing important work-related documents ever again, which is great for businesses where time lost is money out of the company’s pocket.

From the above points, it should be evident that choosing the right software to write your draft is a make-or-break moment. 

Using the right software will help your productivity and keep you from getting overwhelmed with the longer copywriting tasks, including novels.

The best way to avoid a nasty computer crash is by using specialized writing software that will help you easily organize your ideas and backup to cloud software.

Next, let’s take a turn to look at some of the specifics of writing web pages. More specifically, let’s look at a type of website page called a landing page and how it improves conversions.

Landing pages

What’s a landing page? Landing pages are a vital part of any marketing campaign. They’re the first thing a visitor will see when they click on your link in a search engine or social media post, and it is crucial that you have a well-designed landing page to convert visitors into customers. 

Landing pages are ways to direct website visits from different sources. For example, source 1 is organic web searches from Google, source 2 is targeted ads from Google AdWords, and source 3 is referrals from affiliates and linked sites. Together these sources are called “Traffic,” or “Visitors,”


In this section, we look at 15 different examples of landing pages from companies large and small to help you craft your own great one!

Some examples of types of landing pages that appear on websites include homepages, product pages, lead capture pages, social media posts, contests & sweepstakes entries.


A homepage is a business’ first impression for its customers. This landing page usually contains an explanation of the business, pictures of the people behind it, and contact information that applies to all of the company’s new and existing clients. 

Product pages

Product pages appear on a website once a user begins shopping online. They typically contain detailed information about the products, including pictures and product descriptions. 

Lead capture pages

A lead capture page is a certain type of landing page where businesses collect the contact information of potential clients before actually making a sale. This gives them the advantage of growing their customer base by using email marketing techniques. 

Social media posts

When companies post on social networking sites like Facebook or Twitter, they are creating social media landing pages. These types of web pages offer a central location to share information with people who follow the business. 

Contests & sweepstakes entries

When businesses post contests and giveaways on their website, it can be considered a type of landing page because users typically need to click through it in order to use the contest or sweepstakes entry form.

The landing page should be created for the user’s needs, and it should answer all their questions about the company, the product, or the service being sold. 

This way, you will gain more customers because they can feel confident in what they are buying once they have read through your landing page information.

The key is making sure the visitor sees what you want them to see as quickly as possible so they don’t leave the site before taking the desired action.

They usually contain one article and a call-to-action button that you want visitors to click. The page can be used for lead generation or conversion optimization. You’ll find some great landing pages out there, but if you’re just starting out, it may be worth looking at the templates below with good-copy examples.

Landing page examples 

Learn how to make an excellent landing page with these examples. 

A landing page is an important marketing tool for any company, and there are many ways you can design one. All of these pages can be found on their respective websites. Keep in mind they may have changed.

The landing page is the front view presentation that your potential customers see. You want to make sure that it is engaging and helps you lead them into your product or service.

Here are 15 of the best landing page designs on the internet right now. All these pages have been handpicked to provide inspiration for your own website so you can create something outstanding!

1. A landing page with a product video: Herve Leger

Herve Leger uses a landing page with a product tour to provide information about their collection. With just one click, visitors can start watching the video and learn more about the brand’s products.

2. A landing page with unique content: Dropbox

Dropbox has designed a dedicated landing page for its business service to give users more detailed information about the product and rollout features over time. The text is brief yet informative, and engaging customers is made easy through eye-catching visuals, like simple diagrams.

3. A landing page with social media buttons: ShareThis

ShareThis has a very clean and effective design for social media sharing buttons, which features big yet subtle call to action buttons in the text body that bring users to the corresponding social media platforms.

4. A landing page with clear subscription information: GrowthHackers

GrowthHackers brings its visitors to a dedicated landing page where they can see what course content is included in their membership and how much it will cost them for access.

5. A landing page with quality photos: BlueNile

BlueNile uses a landing page to present its product range, showing pictures of diamonds that are included in the package and letting visitors know how much they would pay for each one. The design is simple and effective, and this page is clearly selling a product.

6. A landing page with a video: Salesforce 

Salesforce has a very straightforward landing page that is meant to highlight the success of its School Success Pack in 2014. This video tells the story in Salesforce’s own words with vibrant graphics and quick cuts, making it very engaging for visitors.

7. A landing page with a compelling case study: Weber 

This page has been designed to speak directly to the visitor about what Weber does, using brief testimonials and a brief paragraph or two. The sleek design is easy to read, and the visitor can quickly get the summary of why they should use a Weber.

8. A landing page that showcases product features: Vitamix

This landing page uses pictures of the product to bring visitors to this page and also lists its features in bullet point form for quick reference.

9. A landing page with great parallax graphics: WebDesign 

WebDesign’s landing page is brought to life on this design, with parallax scrolling and bright, eye-catching images being used to enhance the brand’s online environment.

10. A landing page that boosts your productivity: Squarespace

Squarespace brings this graphics-heavy landing page to life with a video tutorial for users who want to improve their site’s design. The page features screenshots of the video, as well as brief text that tells visitors what they’ll gain by watching it.

11. A landing page for new users: Freshbooks

FreshBooks has designed a simple thing called a “welcome tour” that is meant to ease new users into its app. This landing page presents the service as easy-to-use and guides visitors through the first several steps of using this product.

12. A landing page for very specific information: Nasa 

This page presents a brief overview of what the space station is and why it’s important in a very straightforward way. The focus is on accompanying visuals, which makes this page engaging for readers.

13. A landing page with an interactive map: Google Maps

Google Maps presents its map in the context of a simple landing page, with an accompanying instruction letting visitors know what they can navigate on the map. The design is clean and easy to navigate, making it very effective.

14. A landing page for promotions: Amazon

This promotional landing page is designed to demo a few of Amazon’s hot-selling products – something that it does with supplementary product videos and some brief text. The design itself is relatively plain yet gets the job done in a way that doesn’t overwhelm visitors.

15. A landing page for an online quiz: VisualDNA

This simple, sleek landing page is inviting visitors who want to “see their personality in color” with the help of VisualDNA’s personality quiz game. The game itself is embedded within the design of the page, which draws users in to take the quiz.

The examples we have shared are just a few of the ways you can design your landing page to drive more traffic and conversions, but they’re only scratching the surface. Now let’s look at the types of landing pages.

Types of landing pages

Landing pages are the best digital way to get more conversions on your website. But what is the best type of landing page for you? Let’s look at different types and let you decide which one will work best for you.

The purpose of landing pages is not only to provide information about your product but also to convert visitors into sales. There are various types of landing pages with altering purposes, so it’s important to know which type you should be using in order to get the best results. 

Some examples of landing page types include: 

Lead Capture Pages – these types of pages usually have a form where your visitor can enter their email address and gain something like an ebook or discount coupon. 

Sales Pages – if you’re selling a service or product online, then this would be the perfect type of page for you. Just make sure your visitors know what they are purchasing, why they need it, and how much it is going to cost them!

Squeeze Page – a squeeze page focuses on getting the visitor to ‘squeeze’ through a squeeze page. These are often used in affiliate marketing, where you want to encourage your visitors to sign up for another site’s email list, provide their contact information and then hopefully purchase something based on your recommendations later down the road.

Thank You, Page– when somebody completes a specific objective on your site (such as making a credit card purchase), they land on a thank you page, which thanks them for their business and provides additional information.

Next, let’s look at some landing page templates that you can use to get your business up and running! The next 15 templates are high-quality and high converting ways to boost conversions and sales. 

Types of landing pages

Landing pages are the best digital way to get more conversions on your website. But what is the best type of landing page for you? Let’s look at different types and let you decide which one will work best for you.

The purpose of landing pages is not only to provide information about your product but also to convert visitors into sales. There are various types of landing pages with altering purposes, so it’s important to know which type you should be using in order to get the best results. 

Some examples of landing page types include: 

Lead Capture Pages – these types of pages usually have a form where your visitor can enter their email address and gain something like an ebook or discount coupon. 

Sales Pages – if you’re selling a service or product online, then this would be the perfect type of page for you. Just make sure your visitors know what they are purchasing, why they need it, and how much it is going to cost them!

Squeeze Page – a squeeze page focuses on getting the visitor to ‘squeeze’ through a squeeze page. These are often used in affiliate marketing, where you want to encourage your visitors to sign up for another site’s email list, provide their contact information and then hopefully purchase something based on your recommendations later down the road.

Thank You, Page– when somebody completes a specific objective on your site (such as making a credit card purchase), they land on a thank you page, which thanks them for their business and provides additional information.

Next, let’s look at some landing page templates that you can use to get your business up and running! The next 15 templates are high-quality and high converting ways to boost conversions and sales.

Landing page templates

If you want an example for a landing page design template, then you’ve come to the right place. We compiled 15 of our favorite templates in this section that are all mobile-friendly and have excellent conversion rates.

The landing page is the first impression you’ll make on a potential customer. A well-designed, aesthetically pleasing landing page can make or break your conversion rates and your business.

Basically, the landing page serves as a funnel that leads visitors from the initial point of contact to eventually becoming a customer. A visitor could be a person who saw your Facebook ad, a person from a cold email campaign, or a person coming from an organic search result. 

This section will show you 15 different templates, each with its own unique design style, so that no matter what kind of company you’re running, there will be something perfect for you in this list!

Here is a list of 15 landing page templates that can be helpful to you as a copywriter web developer.

1) Landing Page for Services – Service landing pages are usually very straightforward with one purpose in mind – to get you to buy. This means there should be no distractions, and your copy should speak directly to the benefits of buying.

2) Landing Page for Lead Generation – Sweet! Someone is willing to give me their email. A nice landing page design can turn that cold lead into a customer. This is how it helps you grow your customer list.

3) Landing Page for Launching a Product – You’ve finally launched that product you’ve been working on, but now it’s time to market. It can be tough, but a good landing page with a strong call to action can help you get the ball rolling.

3) Social Media Optimized Landing Page – For businesses looking to harness the power of social media and online marketing, social media-optimized landing pages are very important.

4) Mobile Landing Page – It’s crucial to target mobile customers as well. Optimized mobile landing pages let you engage with your customers. Most web viewers are on mobile devices, so it only makes sense to have a mobile landing page.

5) Basic WordPress Landing Page – If you want a simple yet stunning landing page without writing any code, this is the one for you. WordPress powers almost half of all websites (by 2014), and with such a huge market share, it’s worth looking into.

7) Minimal HTML5 Landing Page – This is one of the many landing pages based on Bootstrap. I like it because of its clean and simple design, and it’s fully responsive. HTM5 can also be more secure than WordPress if done right.

8) Landing Page with Animated Background – If you want your customers to stop and take notice, this is just one great example of how to do that with an animated background. Look! It’s moving!

9) Free Giveaway Landing Page – Transform your website visitors, into email subscribers by offering something free such as a free report or ebook. These catch their attention and get them to sign up for your freebie.

10) Landing Page for Mobile App – If you want to promote your mobile app, this working template is an excellent example of how to do it. People love apps and mobile marketing. It’s a great way to reach your customers on the go.

11) Landing Page with Navigation – Navigation is an important part of any landing page. Google Maps is a prime example. Without a map, the user would have no idea where they are going and how to get there.

12) Landing Page for Ecommerce – E-commerce sites need a landing page as well. With the right landing page design, it can help with conversions. Earn money by making the right first impression.

13) Landing Page with jQuery From Top – If you want to make getting your visitor’s attention as easy as possible, this is a great example of how to do that. jQuery also has some cool tricks up its sleeve.

14) Creative Landing Page – This expressive artistic type of template has a very unique design. If you’re looking for a design that draws attention from the crowd, this is the one.

15) Landing Page for Affiliate Marketing – Get your visitor to take action by asking them to sign up for an affiliate offer. This landing page template is very simple yet effective great! These are the best ones on the market. 

These templates have been designed by experts to create great conversion rates. You may be asking. What are the benefits of landing pages? Good question. 

Well, there are a few, but let’s discuss them in the next section because we will cover the benefits of landing pages VS regular pages.

Benefits of landing pages 

The benefits of landing pages vs. regular web pages are many. These include greater conversion rates, higher click-throughs, a better customer experience, and more. 

This section will explore the top 5 benefits that make landing pages worth it for any company looking to grow their business online.

A new study from the AMA (American Marketing Association) found that landing pages can increase your conversion rates by up to 80%. 

Conversion rates mean “the percentage of visitors who take the desired action.” Landing pages are specially designed for one goal: getting people to convert. They’re often more focused and create a higher level of trust, which in turn increases the likelihood of converting. 

Let’s get into the detailed benefits of using a landing page and why companies can benefit from it.


This list contains the top 5 benefits of using landing pages for companies:

1. Landing pages are optimized for conversions – The sole purpose of a landing page is to convert visitors into leads or customers. Companies often use landing pages instead of their home page when they want to provide more information about a product, sign up for something or purchase a product or service online.

2. Landing pages are easy to update and change – A company can use a landing page to drive traffic to a specific action, such as visiting a website or filling out a form. The sign-up for a free trial on a webpage requires the user only to enter an email address and then check some boxes that indicate they understand the terms of service.

3. Landing pages can be customized to fit any company’s needs – A company does not have to settle for a template when creating a landing page. They can customize the color, font, and appearance of their landing page so that it is identified as part of their brand.

4. Landing pages allow companies to target specific demographics, locations, or interests – Targeted marketing is a great way to increase conversions. A company can create a landing page for its product or service in order to target specific demographics, locations, or interests.

5. A landing page is a one-stop shop where people can find what they’re looking for without being distracted by other content on the site – A landing page can be used to funnel visitors into other pages on a website. However, the company needs to have only one goal in order for this tactic to work best.

In today’s hectic world, competition is fierce in every industry, from technology to fast food chains. In order to be profitable in this digital world, companies need to find creative ways of being bolder than the pack and getting noticed by potential customers. 

One way that you can do this is with a well-designed landing page that has been A/B tested and has a higher conversion rate than regular web pages because they offer key advantages such as being focused on one goal rather than a long format, which is likely to lose reader attention and make them forget their original intention.

Product pages

Copywriting product pages is a skill that every entrepreneur should have. It’s an essential marketing tool that helps you sell your product or tangible good and can be used to improve customer retention rates. 

Creating a good product page is important for your eCommerce store. A well-designed, informative and useful product page can help you increase sales and get more customers to convert. Every retailer knows that the product page is one of the most important pages on their website. It’s where you can parade your products, explain how they work, and provide helpful reviews. 

Yet many retailers neglect this crucial part of their site because it’s time-consuming to create new content for each item in stock. 

Luckily, here are some fabulous tips to help you manage this process more easily! In this section, we’ll break down the basics of product copywriting so you can take your business to the next level!

Product page design 

How can you design the best product pages for your copywriting needs? This section will teach you how to read between the lines and find what’s really important when it comes to product copywriting.

It can be hard to create a product page design that will appeal to your audience, but with the right knowledge, you can have an attractive and engaging product page that will sharply boost sales.

Here are 15 pro tips for designing a clear, concise, and effective product copy that will grab the visitor’s attention. Starting with product copywriting pro tips from a veteran writer with numbers 1 – 15:

1. Write a catchy headline that will catch the reader’s attention. 

Here is a tip worth every penny; in fact, you could say it’s priceless. The headline is the frontline that your readers will see in an advert about your product or in a review by another writer, and they make their decision to read on or hit the back button within moments. Remember when writing headlines not to exaggerate what your adverts are offering, play with words and make the headline catchy and snappy. 

2. Incorporate persuasive words and phrases to convince readers to purchase your product. 

Words are everything, and this is especially important in product copywriting. The words you use can be used to convince the reader to buy by using positive words that convey trustworthiness, warmth, or friendliness. You should also try using negative statements to draw attention to your product and drive the reader’s need for it. 

3. Use descriptive language about the benefits of your product, not just its features.  

When writing product copy, make sure you use a balance of benefits and features. Benefits are the things the product will do for your customer, which is what they really care about. Features refer to what the product consists of, such as its appearance. For example, “Our moisturizer will leave your skin feeling fresh and smooth” would be more effective than “Our moisturizer comes in a luxurious pink tube.” 

4. Use short sentences and paragraphs to help the reader follow your message.

Short sentences and paragraphs will not only make your product copy easier to read, but they will also convey greater impact with each word and phrase and keep readers interested and focused on what you’re saying. 

5. Be specific about how your product will benefit the reader. 

When writing product copy, you should be as specific as possible to convince readers that they want and need what you’re selling. Sometimes it is best to use facts from a survey, customer testimonials, or any other evidence of satisfied customers to give your product credibility.  

6. Include a call to action at the end of your product copy. 

This is an important part of writing good product copy, and once you have completed what you must say, it is time to make a demand of your readers such as “buy today” or “make your purchase now.” This will tell them what they need to do to ensure they get the most out of your product/service.

7. Make sure you’ve included all relevant information about your product. 

When writing your product copy, it is important to make sure that everything you are saying is accurate and that if there is anything more related to the product which you have not included, then this is because you do not know it. Alongside this, you should make sure that what you are saying is relevant to the product. 

8. Include testimonials/case studies or quotes from satisfied customers.

Testimonials and case studies give your product more credibility as it shows that there’s another person out there who has used the product and enjoyed it. Quotes from satisfied customers can add a personal touch to what you’re saying about the product, showing readers that other people have found value in it. 

9. Write from your own perspective/experience, not from your client’s perspective or general language.

This is best achieved by writing a draft copy which you then send to your client or boss for approval before publishing it. You should include the name of the product in a sentence early on, perhaps describing what it is and who will want/need it. Then you can go into why they need this product, what benefits will come from using it, and how much money they’ll save by buying this item rather than others. 

10. Use specific facts and statistics to back up your claims about the product.

Every claim you make should have some sort of evidence behind it so that readers can trust what you are saying. If you are claiming that customers will save money by buying this product, then you need to provide examples of real people who have used the product and saved a certain amount of money. 

11. Keep your copy simple, don’t include any ‘jargon’ or industry-specific language.

Your product copy should be easily understood by the average person, so you should avoid any complicated terms or industry jargon when writing it. Avoid creating paragraphs that are too long as people will become bored or distracted or both, and this will lead them to stop reading your product copy. 

12. Be specific about what you’re offering; don’t use vague phrases like ‘best value.’

When writing product copy, it is important that whatever it is you are selling must be described in the most accurate way possible, so readers know exactly what they are getting. It’s not enough to say that you offer the “best value,” you need to tell them exactly what makes your product different from other similar ones on the market; otherwise, they won’t be able to trust you. 

13. Use bullet points and numbered lists where possible because these are easy for readers to follow.

Bullet points are a very useful tool when writing product copy because they are easy to read, which means that people will be able to get through all the information you are giving them more quickly. Numbered lists are also good for making your product copy easier to follow because each of the points is numbered, so readers can go back and check what they’ve missed if they need to. 

14. Use subheadings to make your copy easier to read.

You should use subheadings to break up what you are saying about the product into different sections so readers can follow easily and quickly get all the information they need without having to go through too much text at once. This is also very useful if you want to add images, videos, or other media into your product copy, as you can provide a link through to this above or below the relevant section. 

15. Keep updating and adding more content during promotional periods.

When writing product copy, it is best practice to keep checking back on it and making updates so that your copy stays fresh and interesting for readers. This is particularly imperative if you are promoting your product in a short time period. For example, if you have an offer around Black Friday or Cyber Monday, then it’s really important that you keep updating your copy to reflect the current date, what the promotional offer is and how people can take advantage of it.

Remember that every company wants their customers to buy their products, but they also want them to have a great experience. 

A product page is not just for sales – it’s also an opportunity for the customer to learn more about your product in order to make an informed decision.

The next section will cover how you can create a better product page that both sells and informs your customers with real-life examples from top retailers and brands.

Product page examples

Product pages are the selling part of any company’s digital marketing strategy. They can make a sale go great or break any sale, and it is important to use the right images, text, and calls to action for your target audience.

In this section, we will be exploring 15 examples of well-designed product pages from various brands that have been a success in converting visitors into buyers. 

You’ll learn about their layouts, user experience design features, and what they do well–and what could be improved upon. Here are 15 product page examples of great call-to-actions from top retailers:

Retailer #1 – Logitech expertly uses their product description to appeal to a wide audience from casual gamers to businessmen and women. Highlights include a list of specifications for the mouse, a 3D gallery that allows you to zoom in closer to see the finer details of the product, and a feature table with comparison options. The entire page is well organized and easy to navigate.

Retailer #2 – Aesop uses an image gallery, product description, and social proof to highlight their handsome grooming products. The images are high-quality shots that show off the brand’s soothing scents and clean looks. Aesop – Product Page

Retailer #3 – The North Face is a renowned outdoor gear and apparel company that brings together people who are new to the outdoors with experienced enthusiasts. Their product page does well to highlight this, giving users options for how they engage with the product description. There’s more text for those who won’t go in-depth about what makes The North Face so sought after, and also a video option for users who might want to visually experience what it’s like to use the product. Similarly, there are multiple images that allow users to get every angle on the product.

Retailer #4 – The Honest Company is an eco-friendly baby and household product company founded by Jessica Alba. Their product page does a great job of giving their customers what they need to choose the best diapers for them. In addition to a list of product specifications, there’s also a detailed explanation of why their diapers are so great from start to finish. They even have side-by-side comparisons with their competitors!

Retailer #5 – This Pair & A Spare does a great job of emphasizing product features and teaching potential customers what they should know about their product. Just like the Honest Company, there is an informative list of product specifications that tells consumers exactly what they will get when it comes to size, quantity, materials used, and more.

Retailer #6 – This LUSH product page highlights many of their most popular bath bombs with high-resolution images and well-written descriptions. By breaking down each product into sections, it’s easy for shoppers to find the perfect bath bomb for them, whether they’re looking for a color or scent.

Retailer #7 – This Anthropologie product page has a very unique take on the product gallery. The images are large and high quality, but their horizontal orientation allows them to flow seamlessly from one image to another, giving the gallery a very calming effect. The images are accompanied by the product’s name to ensure users don’t have to search for which product they’re looking at.

Retailer #8 – This Crate & Barrel product page does well to educate users on their products by including a list of specifications and a detailed explanation about why their product is so great. There’s also an interactive feature allowing users to select the size or color they’re looking for, which then filters the images accordingly.

Retailer #9 – This product page from ASOS really stands out with its bright images and typography. Users can easily see the model wearing the clothing item, which is helpful for finding apparel that fits their style. There’s also a filter added to allow users to sort through items by size or color, making it easy to find what they’re looking for quickly.

Retailer #10 – This Neiman Marcus product page has a unique horizontal gallery of images that’s sure to help shoppers get inspiration for their own wardrobe. Users can also sort through products by color, which is helpful when shopping for clothing; not everyone wants to buy items in just black or brown.

Retailer #11 – This Overstock product page lets shoppers easily see which products have been marked down or are on clearance. This is a helpful new feature for visitors who want to save as much as possible, and it’s made even easier by the large amounts of high-resolution images accompanying each product.

Retailer #12 – This Nike product page not only breaks down their products by category but also includes a variety of images, videos, reviews, and comments. For those looking for more information on the product, this is a great resource that allows users to get in-depth information with just a few clicks.

Retailer #13 – This product page from Target not only includes high-resolution images but moving videos as well. This allows users to see the product in motion, which is helpful for those looking to make sure it has everything they want before they hit that purchase button.

Retailer #14 – This product page from Wayfair showcases their products by category and color, making it very easy for shoppers to find what they’re looking for. Along with the filters, there’s also a list of specifications to make sure each product is exactly what you want it to be.

Retailer #15 – Finally, this Bed, Bath & Beyond product page does well in educating users on the benefits of their product with a very detailed list of specifications that tell users everything they want to know about the pillow. They also have high-resolution images and a variety of videos for those who want more information on how it works and fits into their daily life.

Product landing page

A product landing page is a webpage on the internet that promotes one specific product or service. The purpose of this type of webpage is to convince potential customers to purchase the item by outlining all of its features and benefits. There are many different types of pages, but there are some general guidelines for creating an effective page that can be coded to any site.

A well-designed and optimized product landing page will: 

1) Include a clear call-to-action, such as “click here” or “learn more now.”

Including a clear call to action is a must. By not stating what you want your customers to do, there is no direction. Including a URL in the copy is acceptable but should only be used when it relates directly to your call-to-action.

2) Offer an irresistible offer for the user (such as free shipping or discounts). 

By including an irresistible offer, it incorporates scarcity. This forces the customer to have a reason to act fast since the offer is only available for a limited time. This means the customer will also be more likely to purchase higher-priced items as well.

3) Showcase high-quality images and videos of the products.

Images are crucial to show examples of the product. Pictures can demonstrate how it’s used, what it looks like etc. Videos allow for a user to see the product in action and understand how it works. It is also an effective strategy to help build trust with the customer.

4) Provide helpful information like customer reviews. 

Reviews are a great way to gain lasting trust with a potential customer. If they see that other users have been satisfied with the product, it is likely they will also be satisfied. Most consumers look to reviews before making a purchase, so it’s important to have them readily available.

5) Provide accurate pricing information & shipping costs.

Accurate prices are important in order for the customer to understand what they are purchasing and how much it will cost. If you offer free shipping but your product is not priced correctly, there may be confusion when the customer goes to checkout.

6) Clearly state the product name and purpose. 

Including a brief description of the product is another way for your customer to get a better understanding of what they are purchasing. This also benefits search engine optimization, as well as social media marketing. When consumers know that it’s what they want, they are more likely to share it with their peers.

7) Give users an option of signing up for your email list or downloading a related app. 

This will help you maintain contact with the customer and provide them with frequent updates about new products, sales, etc. It is also another way to increase your reach on social media as well as create more brand awareness.

8) Allow the user to use your product without having to download an app or any software. 

Not all consumers are willing to scan images, provide personal information in exchange for viewing products, etc. If you’re looking for guaranteed sales, ensure that users can access your site through their computer and do not need any downloads in order to make purchases.

9) Prominently display the price. 

It’s important for consumers to see and calculate how much they are spending in order to make an informed decision. Having accurate pricing is crucial, but not if it goes unnoticed! Make sure you include the item & shipping costs in a larger font than other information on your page (if desired). 

10) Clearly display your return policy and customer service information. 

When a consumer has questions about your product, it’s important to be readily available for them. If you offer returns or exchanges, make sure they are clearly stated as well as any other necessary contact information (i.e., email address, phone number).

11) Offer both a traditional and a modern checkout.

It’s important to provide the consumer with their options for purchasing your product. This includes both mobile and desktop options so they can check out from anywhere! One of the primary reasons customers abandon carts is because they are too difficult to navigate through. With two options, it will provide them with what they need in order to complete the transaction.

12) Keep it simple yet informative. 

Do not try to include too much text on your page, or else it will become cluttered and lose its effect. Make sure you’re providing all necessary information (like pricing, customer reviews, etc.) without adding an excessive amount of content that may confuse consumers instead of helping them.

13) Design a simple yet attractive page.

Keeping it simple & clean will help to organize your page and make it more appealing to the consumer’s eye. If there is too much happening on the page or too many pop-ups, they may feel overwhelmed, which could result in them leaving before making a purchase. Keep your site sleek and modern as well as easy to navigate (see #12).

14) Customize your page for mobile users. 

Consumers are more actively using their mobile devices in order to shop, and it’s important to make sure your site is mobile-friendly! Design your site with smaller screens in mind so that they don’t have to scroll around the product (or visit another page) in order to find the right information.

15) Use social media effectively. 

It’s important that you include links on your landing page so customers can share content with their friends on their own preferred social media platform. This is a great way to increase brand awareness, and it will help you generate more applications for your site as well!

Want to learn more about product landing pages? Take a look at the next section, where we discuss the best product landing pages and use some examples so you can take advantage of cutting-edge info.

Best product pages

Now let’s talk about what makes the best product pages in this section. It is important for product pages to have a good design, great images, and detailed information. I will go into detail explaining why these are the most important things that make up an effective page. 

I will also talk about how there are many different types of products out there and why everyone needs their own special touch when it comes to designing them because they all do something different with your audience’s experience on your site.

A product page is the window shoppers look through to see what a company has to offer. If you want your visitors to buy, then you need them to focus on the products and not be taken away by other things on your site. What makes a great product page? 

What makes a great product page? 

The answer is 4 things: 

Number 1 Factor: Compelling copywriting.

Compelling copywriting is the most important element on the page. It should contain a succinct and clear, concise description of what you’re selling. The copy should be written like any other sales letter: with the goal to convince your reader that they absolutely need whatever it is you’re offering and that it will solve all their problems (or at least one problem, which we’ll get to in a minute).

So how do you write compelling copy? Here’s the simplest way to get started: read your product descriptions back to yourself. Do they sound like prose or like sales copy? If it sounds like prose (i.e., some guy is telling you about all the great things his product can do), then rewrite them until they sound like sales copy.

Whoever your target customer is, think about how he or she would describe the product in a conversation with a friend. Speak to them in a way and tone, and you’ll have written compelling copy.

Number 2 Factor: High-quality Photos

High-quality photos help your customer see what your product looks like. They also contribute to the other thing that makes a great product page: trustworthiness. Why should your reader believe you’re selling high-quality products? Because the photographs show high-quality products. In studies done by Nielsen Norman Group, it has been shown that Web users are more confident buying online than purchasing in-store when there are high-quality photographs on the site.

High-quality photos generate trust and help convince readers that your product is worth purchasing.

Number Three Factor: User Reviews

What do user reviews help with? They help generate trust, and they also address one of the key reasons why people avoid making a purchase online: fear of purchasing a dud. If you’ve ever purchased a product online only to find that it’s not what was advertised or that it simply doesn’t work, then you know that this is a common problem on the Web.

Number Four Factor: Social proof

Social proof is a modern-day way of saying that your product is trusted and that it works. Social proof is a big part of what makes a product page trustworthy, and therefore a great place for a potential customer to make a purchase.

Here’s how you address social proof on your product page:

Social proof method 1. If there are user reviews, make sure to highlight the most helpful ones.

Social proof method 2. If there are no user reviews, tell visitors why they should trust you (e.g., “Based on our work with successful startups like yours”).

Social proof method 3. Link to third-party websites that offer testimonials about your product or who have praised it.

Social proof method 4. If possible, include quotes on your homepage from reputable news sources/magazines that have featured your product.

When customers have a clear idea about what they’re buying, it goes a long way with them. A great product page will do most of the work for you when it comes to convincing people that your offering is exactly what they want and need.

Let’s look at several of the best product pages to identify what each has to offer. Here’s an example of the best product pages with an explanation behind each:

Best Product Page #1.

The copywriting on this page is extremely compelling and informative. However, there are several other elements that make it great for the customer: 

• As you scroll down, text boxes with features pop up. This makes it really easy to see why this product is the best.

• Large images of the mini iPod make it easy to see what comes with your order and really help set up expectations for the customer.

• A large, rotating image at the top right makes sure that even if you’ve scrolled down, you will not lose out on this exceptional deal.

Best Product Page #2. Bose

This landing page does a good job of highlighting the features, benefits, and unique qualities of this specific product. Even though there are no pictures, the copywriting is descriptive enough that it doesn’t matter – you still really know what comes with your order.

  • The good thing about this page, however, is that it makes the purchase seem like an easy choice. Everything mentions how simple and easy it is to purchase.
  • There’s no hassle. Even if you’re new to buying on the website, you won’t be overwhelmed with a bunch of technical terms or confusing steps.
  • The other great thing is how nicely it flows. Even though there’s a lot going on, everything is well organized and easy to peruse – this makes the whole experience seem really simple, which in turn will encourage customers to buy.

Best Product Page #3. Sony

This product page has several compelling images (which is a great way to catch people’s attention), as well as detailed information about the product.

  • This page is full of high-quality images, and while some other product pages show off the product in a variety of colors, this one only shows one specific color. This makes it easy to establish a choice of colors before checkout.
  • Information: Sony does a really good job of giving the customer all the necessary information about this product. 
  • There are clear descriptions, saving customers from having to read between the lines or try and figure out how it works on their own.

Best Product Page #4. Koss

This page does a good job of giving you all the information that you need before making a purchase decision and is especially helpful for those with colorblindness because it provides a link to an accessible version of their page with colors labeled.

  • Range of choices: You can choose from a variety of colors for this product, which means you have the choice to customize your purchase.
  • Linked FAQ page: This makes it easy to get more information about buying from Koss, as well as understanding how their warranty works.
  • This page does a great job of highlighting all the benefits of the product, as well as establishing what sets it apart from other products. 

Service pages

A service page is a website that provides information about the services offered by an organization. This page can be found on any site, but it’s most commonly found on business sites. 

It’s important to have a service page because it gives potential customers more insight into what you provide and how they can get in touch with you for more information.

Sometimes, you have to use your words to get people interested in your service. This is where our professional copywriting comes in. We can be the ones to write your service descriptions, advertising slogans, and other types of promotional content for businesses. But how can you get this done yourself?

This section shows that regardless of what type of business you are in, having a service page on your blog or your website is always a good idea. It’s an easy way to direct people with questions about your services or offerings to the right place and answer any questions they may have.

Service websites

What are service websites? A service website is a website that provides access to services for customers.

Some examples of this are auto shops, computer repair stores, or restaurants, dog walkers, tutors for kids in school, or even handymen for hire when your sink starts leaking at home.

Service websites are usually found on the internet and have their own domain name so people can find them easily. However, a service website is different from regular websites in that they offer services to people who need them, not tangible assets like a product website or landing page for a product launch does. In this section, we’re going to be talking about what are the best service pages features to use.

Some common features of service websites are 1. The home page should have a visible big and prominent call to action 2. Have an FAQ section for frequently asked questions 3. Allow visitors to add themselves and sign up with their email address and password 4. Provide a contact form that will be sent directly to you or someone on your team 5. Provide the option of reading blog posts in chronological order, by category, or by popularity, and 6. Include testimonials from previous customers who are happy with your product or service.

Next, let’s look at service pages on a website and how you can optimize them for viewer reading, and how to convert those visitors into sales by following 15 tips to writing an effective service page.

Service page in a website

A few fundamental design guidelines should be taken into consideration before starting to write service pages. Here are some awesome tips to writing an effective service page that will convert visitors into customers:

15 Tips To Writing An Effective Service Page That Will Convert Visitors Into Customers

Tip 1. Provide an overview of the company services you offer, including the cost and any qualifications that are needed for those services.

This includes the cost, qualifications, and process involved in the service you’re providing. People are not always aware of the steps involved in your service. They may not be aware that they are required to follow a certain process or that there is a cost associated with it. Providing these will give them a better idea of the total cost and effort involved in the service.

Tip 2. List the main benefits of using your company’s services over your competitors’ services

If you’re selling a product or service that is similar to others, you need to highlight what justifies the prospective company as better than the competitors. This can be done by highlighting certain features of the product/service, giving testimonials from existing customers, and explaining why your company is more capable of providing the service than other companies are.

Tip 3. Include a contact information page so that visitors can ask more questions or schedule a consultation/appointment with you.

Putting all these things on your Contact Us page will make it look more professional and trustworthy. If you want to improve the credibility of your service page, consider asking and giving contact information to and from visitors so that they can ask questions or schedule an appointment with you. This gives them more assurance that you are willing to put in the extra effort to provide good customer service.

Tip 4. Outline different types of services available and give a brief description of what customers can expect from each.

This includes any special features or levels of service that you offer (e.g., VIP). For example, if you offer custom-made services, it would be beneficial to mention the process for obtaining them (e.g., your customers need to place an order before a certain deadline).

Tip 5. Put your contact information such as phone numbers and email addresses in a prominent place such as the header. 

This will help provide customers with a better way of contacting you. It also shows that your business is legitimate, and they can trust you. A good structure for this part would be to have the address near the top, phone numbers at the bottom left, email addresses on the right with social media links beside them, all placed in a header section.

Tip 6. Share case studies that highlight how your services have helped other people/companies in the past. 

This includes sharing any customer testimonials, unsolicited recommendations from other customers, and showing how your services have helped others. Providing this information will help to show visitors why they should do business with you rather than a competitor.

Tip 7. Include long-term customer testimonials who have used your services in the past.

Trust built with one customer is more likely to carry over to a new customer because they know the business has helped at least one other person. Including an interview with a client or quotes from clients on your service page can serve as proof of your quality of service by showing how well you’ve satisfied their needs.

Tip 8. Social media buttons ensure your website is shared with friends or business contacts.

Most people take pride in helping others. Sharing your service page with their friends and followers will not only tell them about who you are, but it will also let their own network know that they’re doing business with you. Providing contact information, testimonials, case studies, and social media links can help increase awareness of your company and improve your chances of potential customers choosing to do business with you.

Tip 9. Mention any certifications you have attained or awards you’ve won.

Your service page can be more credible if you provide proof that your company is legitimate and provides the best services in the industry. Having certifications, memberships, awards, or association memberships will not only show visitors that you’re seasoned professionals, but it also shows that other people trust you.

Tip 10. Include links to your other online profiles (e.g., Facebook, Instagram, Twitter).

This will allow visitors to easily connect with your company on social media and see what all the talk is about with regards to the types of services you provide. It will also give them more ways to contact you, share your company with their friends, and show that you’re reputable.

Tip 11. Share information about any upcoming events or promotions that your business will participate in next.

If you have anything special planned for the near future, sharing this information can help build excitement around potential customers wanting to learn more details about what’s coming next. This will also help to generate more interest in your company, attract new potential customers, and increase your chances of having people choose you over your competitors.

Tip 12. Include links to other helpful resources such as FAQs, articles about relevant topics, or blog posts that help provide information to future customers. 

Providing resources for people to find out more about the type of services that you provide can help to increase their knowledge base and give them a better idea of what your business has to offer. It will also reduce any potential customer anxieties as they’ll have crucial information available at their disposal.

Tip 13. Mention if you accept credit cards or payments from other companies such as PayPal or Google Wallet.

This will demonstrate that you are an established business, have a high level of trust, and have the ability to accept various financial transactions. It is also more likely to give people peace of mind by knowing that they can easily pay for your services without any hiccups.

Tip 14. Include a link to your appointment scheduler.

This will allow visitors to easily book appointments with you if they have any questions or would like to get more information on how your services can help them. Having this available eliminates the need for people to search through your website, trying to see where they have to book, which may potentially annoy some people.

Tip 15. A privacy policy page is a must.

This can reassure visitors that their information is kept safe and will only be used in the ways that you have outlined in your site’s privacy policy. If people do not see this on your company’s service page, they may become hesitant to trust you with their personal details.

Since a service page is a vital part of your company’s website, it is important to create one that will not only grab the attention of potential customers but also make them want to do business with you.

By including these 15 tips in your website’s design, you can provide visitors with comprehensive information about what your company does and help increase awareness of your services.

Service page examples 

What are the most important elements of a Service page? This section will provide 15 examples of service pages with different layouts, designs, and text for inspiration when designing your own site.

The service page is the first impression that your prospective customers will have of your business. The way you upload your overall image can make or break a potential customer, so it’s vital to put in the time and effort to create an appealing service page for your company. 

Here are 15 examples of well-designed service pages to help you get started – some with text blocks and others without- so you can see what other companies are doing.

Service Page Example #1. Dropbox. On the Dropbox homepage, they let you know your files are safe with an unobtrusive feature image at the top of the page. Then, they give you a brief description of what they do, along with some enticing stats of how many people use their service and who these users are (including Sarah Jessica Parker).  

They include a great call to action that overlays on their signup page, which has already been optimized for conversions. They also have a well-linked path to Dropbox’s features page. If you want to see how they optimize the homepage for conversion, click “Get started” and play around with it in person.

Service Page Example #2. Google Drive is another app people use to store their files. Their service page expresses the benefits of using Google drive from anywhere you have Internet access — on any device! They even show you a picture of how it looks on an iPhone and iPad. The simple design of the page is easy on the eyes too.

Service Page Example #3. Evernote’s homepage tells a story about the benefits of their product and invites you to find out how it can work for you. The design is clean and inviting, and they include a strong call-to-action “sign up free” button. They also have an interesting FAQ page that gets straight to the point on mobile devices.

Service Page Example #4. WebEx’s homepage doesn’t completely express what they do. Instead, they focus on how their product can help you and your business to increase productivity and be more efficient. They include a past client quote that reflects the positive experience WebEx has created for this organization.

Service Page Example #5. Moz’s homepage tells an engaging story about their service and how it can benefit you as a marketer (specifically for SEO). They include a clear CTA and some well-written customer testimonials.

Service Page Example #6. Uber’s homepage makes it easy for you to see the various cities they operate in and their popular menu items (like “Uber Black”). Their call-to-action is very prominent, as is their iPhone app download button.

Service Page Example #7. Salesforce’s homepage features a video that invites you to “Learn how some of the world’s leading companies are using Salesforce1 Mobile App Cloud.” They have a very simple design, and their logo isn’t even visible at first glance. But, once you scroll down, they do include a more prominent call-to-action button as well as some great customer testimonials.

Service Page Example #8. Netflix’s homepage features a video that previews their new show “Daredevil” while explaining to visitors what the service is all about. The video is very engaging, and they include an email subscription call-to-action at the bottom of the page to get more updates from Netflix in your inbox.

Service Page Example #9. Adobe’s homepage features their major products prominently, which is great for brands that have many services to offer. They include a call-to-action at the bottom of the page and an “Adobe Creative Cloud” menu option that links you to their main service.

Service Page Example #10. HubSpot’s homepage does a great job explaining what their service is all about. They explain the benefits of signing up for their tools, which include social media marketing, landing pages, blogging, email marketing, and analytics. They have a very prominent call-to-action button that reflects how HubSpot helps you “Turn Social Media Into Dollars.”

Service Page Example #11. Hootsuite’s homepage briefly explains what they do and how people use their platform. At the bottom of the page, they include a call-to-action to sign up for an account right away with this link.

Service Page Example #12. Toggl’s homepage does a great job of explaining what their service is all about without using too many words. They feature some nice icons and show you how it works on a Mac, Windows, or Chromebook. They also have a very prominent button to “Start Toggl now,” as well as their iPhone app download.

Service Page Example #13. Zapier’s homepage explains what they do with an engaging video and some engaging customer testimonials. The design is clean and simple — there aren’t many distracting images or colors. They also include two prominent calls-to-action at the top of the page to sign up for their newsletter or “Give Zapier a try.”

Service Page Example #14. SurveyMonkey’s homepage does an excellent job telling you how their service started and what it’s like to use today. The design is simple with big, quality photos and a very prominent call-to-action button. They also have a nice video that explains why people use SurveyMonkey, which includes testimonials from really recognizable companies.

Service Page Example #15. Mixpanel’s homepage does a great job telling you what their service is all about. The design is simple, with an inviting blue color scheme and easy-to-understand icons. They also include some nice customer testimonials to reinforce why you should sign up for their service.

To summarize these points, the best way to create a service page is by making sure that each section has the necessary information and is laid out in an organized fashion. This can be done by outlining your thoughts before you start writing and then following through with those ideas as the outline provides guidance for what to include. 

There are many benefits to using the above methods, such as increased clarity of vision and direction when it comes to creating content. If you want more tips on service pages, check out the next section, “layout.”

Service page layout

Want to benefit from every visitor that visits your website? Consider modifying your service page to reflect these layout tips. Service pages that are optimized for layout outperform regular pages: 

It’s important that it is easy for customers to find what they’re looking for, so you’ll want to include: customer reviews, service descriptions, specifications, and suggested use cases. You can also provide helpful videos and photos that show how your services work or simply inspire your potential buyers!

Here are the 15 factors most affecting page layout and design, and an explanation for each number:

Number one: E-commerce design

The first impression of your business is often the most important, but it’s also the one you have the least control over. Your storefront needs to be inviting and informative for customers who are just browsing or making a purchase. A good eCommerce service page will do that — and more! To help you create an eye-catching, informative storefront with excellent search engine optimization.

Number two: Chat and Support

Online shopping can be a daunting experience, and customers might have questions before they make a purchase. By providing your visitors with quick links to customer service and responding quickly to these questions yourself, you’ll not only help them feel safe in their decision, but you’ll also build trust and loyalty. Even though it’s most likely the last thing on your mind when you’re working to make sales, it’ll contribute to more conversions down the line. 

Number three: Instant Messaging and Live Chat

We all know that reputation of customer service is the key to success in eCommerce. However, even with excellent customer service and a great product selection, there’s no guarantee that every customer will be successful when purchasing from you. With so many options at their fingertips nowadays, customers may be looking elsewhere by the time you respond to their questions. When this happens, don’t lose out on the sale completely; take advantage of automated instant messaging and live chat. With these services, you can respond to customer inquiries even if your customer service agents are busy with other things. As long as your business is online, their questions will be answered!

Number four: Audio-Video Streaming

Today, people are constantly on the go. Even when customers have free time to spend browsing your store, they might not be in front of their computers. Streaming technology lets you provide an online shopping experience that doesn’t require browsing. You can create ads offering special promotions or discounts, and customers can view them at any time, right from their smartphones!

Number five: QR Code

You can provide customers with a mobile-ready experience by adding QR codes to your storefront. Customers simply scan the code with their smartphone or another mobile device, and they’ll be redirected to your page, where they can view ads, read reviews, and learn all about new products as well as special deals and discounts!

Number six: Customizable Theme

Customers are fickle, and they’ll leave your shop in the blink of an eye if it doesn’t live up to their standards. One way to ensure this trend does not happen to you is by offering them a customizable theme. This lets them fully personalize their shopping experience, which lets you create a unique environment that’s best suited for their needs.

Number seven: Price Comparison 

Removing price obstacles from a customer’s path is a surefire way to earn their loyalty. By using a shopping comparison engine, you can offer them valuable information about what other customers have paid for similar items or simply provide them with a single price that includes shipping. Customers can then make their own decisions based on the information you’ve provided.

Number eight: Auctions 

Auctions are a great way to give your customers the opportunity to bid on high-demand services and products. This can help you generate more sales while also attracting new, potential buyers. When an auction ends, all other offers are automatically canceled, which means that if someone bids within the last five minutes before closing time, they’re guaranteed to get it!

Number nine: Virtual Product Demonstration 

Along with instant messaging, live chat, and audio-video streaming, you can also provide your customers with virtual product demonstrations. Customers are more inclined to buy if they know exactly how the service works. By adding a video demonstration of your services, you’ll boost sales while removing a lot of the guesswork for your customers.

Number ten: Bookmarking & Social Search 

Loyalty is key to any company, but with social media bookmarking, you can make it easy for new customers to find your online storefront again. This technology allows them to share pages or services on social media sites like Facebook or Pinterest and throughout the web. When this happens, their friends will be able to see what they’re sharing and can then click through to your site.

Number eleven: Location-Based Services 

Providing your customers with location-based services can help them find out where your storefront is, how to get there, and if you’re currently offering promotions. This type of mobile technology can provide a better shopping experience for customers who are on the go by letting them search for stores near their current location!

Number twelve: Search Engines /Optimized Pages

You can further boost your mobile marketing results by having your store listed with search engines like Google or Bing. These services are predominantly used on mobile devices, so if customers are searching for specific products, they’re more likely to find you through a service like this than other technologies. Optimizing pages for mobile searches also help provide these visitors with more information about your store!

Number thirteen: Forums, Blogs, and Wikis 

Giving your clients the capacity to interact with each other is one of the easiest ways to keep them engaged. Forums, blogs, and wikis provide opportunities for people to ask questions, leave comments, and even create new content that can help others out! You can highlight popular posts or recent comments on your storefront or simply provide links to these pages.

Number fourteen: Digital Libraries 

This is another technology that provides customers with more information. If they’re looking for service reviews, how-to guides, or other resources, you can give them access to these through your digital library. Providing this content helps answer their questions and makes it easy for them to figure out if the service they want will fit their needs!

Number fifteen: Personal Productivity Tools

Clients are seeking out ways to improve their productivity. Most people use their smartphones as an assistant. Providing this capacity allows you to offer the services that can help manage things like email, schedules, and more! By letting customers do their tasks on mobile devices, it’s easier for them to access all of the info they require to go about on their daily routine. 

Now that you’ve got fifteen examples of service pages, let’s turn to social media and its role in copywriting. We will explore some ways copywriters can write for social media and examples.

Social Media

Social media has undoubtedly become a major part of the lives of most people, with over 2.3 billion active users worldwide and about 5 million new users every day. 

Some use it for work and stay connected to clients and colleagues, while others use it to create connections and communities with like-minded people around the world.

The only question now is: are you ready to take your business online with ads?

People want to be entertained, informed, and engaged by the content they are reading. For those who need help with their social media copywriting skills, this section will give them some tips for how to write engaging posts on Facebook, Twitter, Instagram, or any other platform where people can see them.

You want to create a social media post with copywriting that is engaging. 

You can use these tips to make your posts more interesting and captivating. 

1) Ask questions in the headline of blog posts, videos, or tweets – people love responding to questions! 

When people get asked a question, they tend to hit reply or retweet in order to answer it. This gets them thinking about your topic and gets them involved with your brand too. Standing on the sideline is not going to get anyone’s attention, so why not use questions to make your posts seem more personal and get them involved?

2) Quote repurposed material from a post, Youtube video, or blog that already contains good ideas. 

When you quote someone, always credit them. You don’t want people to think your post was plagiarised. To avoid this, simply put quotation marks around something someone else has said and link back to who’s post it originally came from. It is a good way of getting attention from the person whose material you have used because they probably get notified of any mentions of their posts.

3) Use your keywords in the headline and throughout the content to get attention from search engines.

Search engines are a very important source of traffic. If people cannot find your content using search, then they won’t know that it exists. You should emphasize your keywords at the beginning of a post, and you will raise its probability of being indexed, which means found, by a search engine, as well as give people who read it an idea about what the post is going to be about.

4) Write unique content for each creation you produce – especially social media postings!

It’s easy to just cut and paste one tweet, Facebook status, or blog post into another. This is not a good idea, though. People will notice that it is exactly the same as something you have written before, and they may even think that you come across as lazy! Writing unique content for each social media posting is simple – don’t be afraid of clicking that keyboard!

5) Mention relevant people by their first names when you write on their topics.

This is a good way to start showing off to people that you know who they are, and it makes your posts appear more personal. People love knowing who the person behind the blog or Twitter account is, and when you mention them by name, they will want to get in touch with you!

6) Target people who are likely to view your ad by liking to liked pages of similar ads.

There is something to say about people of likeminded, flock together. If you are designing an ad for someone who has liked a similar page, including your competitor, then these people are more likely to be responsive towards your page and take the desired action. 

7) Use a question in the introduction paragraph of your posts, tweets, or videos to get attention and encourage comments.

If you use a question at the start of something, it could encourage people to stop scrolling and read your post. It’s like opening with a joke. Asking a question makes people think that you want to know its answer, so they will click on your post and read it!

8) Start posts with interesting quotes from people who have a large social media following.

This is a good way to get your posts seen by other people. It’s like getting someone with lots of Twitter followers to retweet you. If they think that what you have written is interesting, they will be likely to share it with their followers!

9) Make sure your images are eye-catching! 

If your image isn’t very interesting looking, chances are someone won’t click on it and read what’s written below. Make sure that your image is really nice, or use an image with lots of people in it because people often read something if they think there’s a chance that there will be other people in it!

10) Repurpose good material from old blog posts, videos, or courses. 

SEO techniques are a great way to get people back to posts that you have made in the past. If you add a few of your keywords to your repurposed post, then it will rank well for those words, and more people will see it!

11) Invite people who have a large social media following to share your work!

If you have a post that contains good ideas or useful material, then people who have lots of social media followers might be interested in sharing it with them. If you get enough people sharing your posts, then it will become an easy way to get a lot of extra traffic!

12) Make sure every post, tweet, or video has a unique and interesting title.

If you write a blog post, then all of your tweets should have the same title. If they don’t, then people will know that it’s not the most recent one. If you use hashtags in your titles, then they will be easy enough to find on Twitter, but make sure that the hashtags that you use are relevant to your post so that it is indexed by search engines!

13) Only write when you have something important – not just daily!  

It’s not a good idea to just write what you think is ‘fun’ on social media. If it isn’t something that people will find interesting, then it will get ignored— writing when you have something important to say means that your work will be seen by more people and more often!

14) Be funny!

People love being entertained, so if you write something that makes them laugh, then they are likely to click on your post and read it all the way through! 

Make sure that you only try to be funny in your tweets, though, because people might not like it if they’ve clicked on something hoping for useful ideas, and they get a joke instead.

15) Keep it short and sweet! If you have too much text, cut some out so that there’s no confusion about what you’re trying to say. 

People can’t read too much text on a screen before they start getting bored and moving off to something else. If you have a lot of text, your post can become very confusing so try to keep it short and sweet!

There are dozens of favorite social media apps, but what are the ones that are useful for bloggers, copywriters, and website developers? The next section includes some of the best options.

List of social media apps 

Social media tools are many, and they can be confusing. Here is a quick reference guide on some of the most frequently used tools by marketers. 

If you do not see results with your current social strategy, consider switching to professional copywriting services with a proven track record of converting clients.

The following list is a compilation of apps that I use to write for clients and stay connected with friends and family. Some people may recognize most apps. These ten apps are some of the ones I write ads for, pages, product descriptions, and update with offerings on a weekly or monthly basis depending on the client.

Some of these apps are not directly related to the standard definition of social media, but they serve the same purpose. 

The following is a list of 10 of the top social media apps for businesses and copywriters:

1) LinkedIn

LinkedIn is a professional social platform for business professionals. Use LinkedIn to share posts, interact with customers, and network with individuals relevant to your industry.

2) Twitter

Twitter is a happening place to share news and commentary. Follow prominent people in your industry, and interact with them by sharing, retweeting, and liking their posts.

3) Facebook

Facebook is a good place to get personal with targeted customers. 

Subscribe to groups and entertain people with catchy viral videos and posts.

4) Instagram  

Instagram is a dedicated picture-sharing platform. You can follow and gain followers by sharing, liking, and commenting on their posts.

5) Yelp 

Yelp is a great way to review local businesses. Instead of just looking at restaurant reviews, you can read reviews of all types of businesses, including other professionals in your industry.

6) TripAdvisor

TripAdvisor is a great way to review travel destinations. Instead of just looking at restaurant reviews, you can read reviews of all types of travel destinations, including other professionals in your industry.

7) YouTube

YouTube is the main video-sharing platform to get visual about your business. You can also browse other people’s videos on YouTube about your industry, which is a great way to gain practical knowledge from other professionals in your field.

8) Reddit  

Reddit is a great way to share links and other content in your industry. Follow subreddits focused on your industry, and interact with people by commenting on their posts.

9) Quora 

Quora is dedicated to asking and answering questions about your industry. Follow people, and share your knowledge by answering questions about your industry.

10) Google My Business Page

This app is a great place to list places you work and the services you offer. You can also add images, content, and videos to your site.

It’s hard to imagine that the social media app market is constantly growing, but it is! As more and more individuals are joining this ever-growing community, there will continue to be new apps for them to try out. 

Next, let’s discuss the ever-changing world of social media, and more importantly about social ads.

Social media today

How often do you infinite scroll through the Facebook feed? How many of your friends are posting about their recent vacations, work, or the newest viral video on YouTube? In our modern-day society, where social media is constantly evolving and changing, how we interact with the world hinges on digital messages.

For most people, the intricate web of social media is a great tool to connect with others and share information. However, it can also be a way to market your business and sell through copywriting. In the following sections, we will discuss how you can profit from social media with copywriting, some tips, and some good examples.

Social media business usage has been on the rise for years, and it is not stopping anytime soon. In fact, social media use will only continue to grow as more people find out about what these platforms have to offer. 

As a business owner, how does this affects your marketing strategy? And is there’s something that you need to do in order to stay ahead of the curve? 

The answer is yes! 

Whether or not your company currently utilizes social media channels such as Facebook, Twitter, Instagram, etc., it would be wise for you to make a presence on these sites because they are an essential part of today’s world. 

Not only can these platforms help with customer engagement, but they also make it easier for consumers to find information. One fact remains that the use of social media is a pivotal part of marketing and advertising in today’s world.

With so many different types of content needed for a successful campaign, it’s important to know how to write copy that convinces each type of audience on any given platform. 

Social media provides an opportunity for brands and businesses alike to get creative with their messaging while still providing value or information about what they do or sell. 

SMM or Social Media Marketing is designed with the goal of lead generation – getting people’s contact information so you can market products and services directly to them in their inboxes.

Copywriting is the means of reaching people through designing effective campaigns to avoid the potential pitfalls so you can have high engagement rates and viral posts at all times!

Social media copywriting

Are you looking at ways to improve your social media posts? Whether you are posting on Facebook, Twitter, Instagram, or any other platform, making your posts attention-grabbing is essential.

The following section is a summary of copywriting tactics for social media. It will go over the importance of knowing your audience and effective ways to write compelling content that resonates with them. Whether you’re writing an article or a tweet, this section will teach you how to be successful.

It’s important to know with research what your audience wants from their social media experience, so they stay engaged with it – I’m going to start by explaining tips when writing posts for these platforms, then show you how to write good copy, which will ensure you have a high success rate and engagement at all times.

The importance of knowing your client type in social media:

Social media is an ever-growing tool that can be used to build relationships and engage with your clients. 

The key to growing your business in the fast-paced world of social marketing is understanding the type of personality you are conversing with and what they want out of their experience on your website or page.

Now let’s take a peed at some ways to better understand the wants and needs of your client so that you are able to tailor your online content for them: 

First, let’s look at why it is important to understand your audience’s needs on social media platforms.

The importance of businesses utilizing social media marketing is growing day by day, which means your company needs to be present on each and every platform for sure. But there are many types of social channels, so it’s difficult to understand what people want. And this is where you need to focus more on the audience than anything else.

One thing that you should keep in mind is that a social media platform is a uniform group of like-minded people who share similar interests and want to be part of a larger community. You need to understand what they are looking for. A simple mistake can make you lose them forever, so it’s better to do some research on the various types of platforms that suit your company’s needs.

You need to engage your audience by making them aware of all your activities. So, ask questions from them and listen carefully to their answers. Never underestimate the power of social media as there are a lot of benefits that it can provide towards customers’ needs. And this is where you need to focus more on the audience than anything else.

Social media marketing can be quite beneficial for small-scale businesses as well…

But what are some common errors that people make when trying to understand their audience’s needs?

– One of the common mistakes that people make is that they try making themselves relevant by filling up their blogs and website with too much promotional content. Give them some relief and focus more on what they want to know rather than just spouting about your services or products.

– Another mistake is, without any research, you only focus on one platform ignoring the others. This is where you need to understand that each platform has its own audience, and tactics for marketing should be different on each one of them.

– Sometimes, companies contact bloggers or opinion leaders directly without understanding the value they can bring by working together. So it’s better to be more open-minded when dealing with new relationships rather than looking at them as prospective clients.

– A lot of companies don’t invest enough time and effort into their blog posts, which means they won’t be able to gain much traction from social media channels. So it’s better to spend more time on your website rather than shifting the focus on other platforms that may or may not work for you.

How can you use the “SWOT” model to help you better understand your audience’s needs? 

– The SWOT model can be used to help you in understanding your audience’s needs. You need to identify the Strengths, Weaknesses, Opportunities, and Threats that you need to deal with when it comes to social media marketing. So make a list of methods and techniques which will best suit your company and what people want to see on social media platforms.

– When it comes to weaknesses, make sure you overcome them before stepping into the world of social media marketing. This is where you need to target your audience’s interests and what they want to know about your company. Once everything is set up, this is also how you can improve upon or strengthen your strengths.

– Identify all the opportunities that you can take advantage of before dealing with social media channels. This is where you need to look beyond your company’s needs and see what other people are struggling with.

– When it comes to threats, make sure they don’t affect your business’ reputation in any way. If there are certain areas that are not suitable for your company, make sure you don’t venture into them.

List: 7 ways for understanding your audience’s needs in social media

– Keep yourself updated on your audience’s needs and interests all the time. This is where you need to try and get into their minds and see what makes them tick.

– Don’t just focus on one platform while ignoring other mediums that can help your business prosper. Understand all the platforms before taking a step in any direction.

– Analyse your audience’s response and understand which medium worked better for you. This is where you need to find out the metrics and see which platform helped your company more than others.

– Give them what they want and feed their curiosity when it comes to your company. This is where you really need to push to develop a strong bond with the people, and they’ll be more than willing to help you out in future endeavors.

– Social media marketing can bring a lot of benefits for small-scale companies due to its low cost of entry. However, it’s important for these new companies to research their audience’s interests and requirements before moving forward.

– Always listen to the conversations going on around you, as this will help you better understand what people are looking for. That means keeping a keen ear out for the newest trends and altering your content accordingly.

– Another important thing to note is that platforms are constantly changing not just in terms of design but also features, so it’s better to have a flexible approach towards social media marketing.

All these tips can help you understand your audience’s needs in social media and make better decisions accordingly. So focus on what they want rather than making yourself relevant by adding too much promotional content on your website or blog.

Here are 15 effective ways to design your social media posts:

1. Highlight a business asset

Why should people invest in your service or product? Highlighting a business asset such as a feature or expertise is the best way to start your social media posts. By adding benefits and features, including value-added propositions, people are more likely to see your business as valuable and more inclined to take action on your post.

2. Add color, fun, and humor

Don’t take yourself too seriously, even when it comes to marketing on social media. Designing your posts with colors or adding fun elements can help you create interesting posts for any online activity. The more people want to read, the better.

3. Reverse your headline and call to action

This is a trick that can really get people’s attention if done properly. Using this method, you have a higher chance of being seen by your audience because it gives them a reason to click on or engage with your post while not losing any information that is relevant.

4. Add a question to your headline

It’s very effective to add a question in your post because it’s one of the best ways to engage with your audience. Putting a question mark at the end of your headline can make people wonder what you are all about, and they will click on your link or post just for that!

5. Add a photo or video in your post

Photos or videos can go a long way in helping you engage with your audience, especially when done properly. Both visuals are proven to be one of the best ways to attract attention and encourage people to interact through comments, likes, and shares. The more you get a response from your followers, the better, and it can drive your business to a whole new level.

6. Answer the question why should you care about this post?

It’s not enough to provide information easily found on other sources. You need to answer the question of why people should follow your brand or take action on your posts. Providing something out of the ordinary will encourage them to do it.

7. Keep the info short and sweet

While long stories can be very effective, sometimes too much information leaves people with no reason to read or engage at all. You need to keep your information as concise as possible yet still provide value-added propositions for better engagement and response from your audience. Of course, there are times when you need to provide as many details as possible, but this should be limited to special occasions.

8. Don’t answer the question in your post

If you want people to comment and interact with your posts, one way to do it is to not answer their questions or concerns directly. By doing so, you will encourage them to ask and find answers themselves, which will engage your audience better.

9. Use links in your posts

Links are always a must when writing social media copywriting, especially if you want to drive people to other websites or pages directly. You can add links in your post for better engagement and response from the people who read it.

10. Please everyone, but focus on your audience

While it’s always nice to please everyone when writing a post, you need to focus more on the people who are most likely going to be interested in what you have to offer. This way, you can target your posts and increase engagement with those who matter.

11. Include benefits for sharing

You may want people to share your posts, but you need to make it worth their while. You should always provide benefits anyone who shares your post or content will get in return for that action.

12. Ask questions, not just statements

If you want to engage more with people and get them involved in the conversation, asking them questions is one of the best ways to do it. If not answered, people will still visit your profile and check out all your other posts to get to the bottom of it.

13. Use testimonials from real people

If you can provide a quote or testimonial from someone who uses your products or services, it’s going to build credibility for you and attract more followers. The more people know about you, the more they will trust your brand and visit your profile.

14. Use social proof to increase engagement

Social proof is the foremost decision-making tactic that drives people to engage with your posts, whether it’s by showing how many people have already taken action by reading or watching something on your post, sharing their experience, or providing testimonials. The more people see others interacting with you, the more likely they are to do it themselves.

15. Post at different times of day/night 

Another thing you can do to increase engagement on your posts is by posting at different times of the morning or evening, depending on who you want to reach. There will always be someone online throughout the day, so it’s a good idea to post when this person is most likely going to see it.

These are just some of the ways to make your copywriting more effective, but what are some good examples of social media copy? Next, let’s look at some good and bad copywriting examples.

Social Media copywriting examples 

Social media copywriting examples good and bad:

A good social media copywriting example:

The Beauty of Flowers – Product

Flowers are not only eye-pleasing to look at also serve many other purposes. From attracting bees and butterflies for cross-pollination to providing people with one of the earliest sources of medicine, flowers can make us feel better when we’re sick, cheer us up when we’re down, and provide endless hours of enjoyment to people of all ages. Need a pick me up? We can help! Order flowers from us and get 50% OFF.

How it’s good:

– The advertiser doesn’t beat around the bush. Instead, they quickly establish a benefit and follow with a call to action.

– It provides a solid example of how flowers can improve our day without being too specific or narrowly focused. Flowers have been used as holistic cures for centuries, so it’s easy to imagine many scenarios where this might come in handy.

– There are no spelling errors or improper punctuation, which makes it easier for the advertiser to convey their message clearly.

– The advertiser doesn’t claim that flowers are the end all be all of the feel-good items. Instead, they say they can make us feel better when we’re sick, which implies that flowers aren’t a cure-all.

– The last line is simple and direct (“Need a pick me up?… We can help.”), and because of this, it makes it easier for the buyer to envision themselves ordering from them.

A bad social media copywriting example:

The beauty of flowers – Product

flowers are a great substitute for that space feel more homey or to help cheer up a loved one in need. not only will they brighten the mood, but it turns out that flowers have been used as medicine for centuries! from celebrating life events to passing away loved ones, flowers can help with any occasion. are you looking to brighten up your day with some flowers? order today and get 50% off.

How it’s bad:

– There are numerous errors with the punctuation, spelling, capitalization, and/or spacing which makes the entire message difficult to comprehend.

– The advertiser uses flower language, but they’re missing key elements like what kinds of occasions they should be used for, how much they should order, and even the name of their business or at least a link where consumers can find out more information.

– The advertiser suggests that everyone use flowers to cheer themselves up, which might not go over well with people who don’t agree with that sentiment.

– The advertiser tries to convey too much information in one sentence, which makes it difficult for the consumer to imagine themselves ordering flowers from them.

– There are no benefits listed other than flowers apparently containing medicinal properties, but the advertiser provides little proof or even an explanation as to where they learned this information.

– The last line is vague and doesn’t compel the consumer to take any sort of action.

As you can see, it’s pretty easy to spot a good social media copywriting example versus a bad one. It almost goes without saying that advertisers should provide benefits and use correct grammar, but it isn’t always so cut and dry. If an advertiser is too specific, they run the risk of not appealing to a broad enough audience, and if they’re too vague, it can lead to missed opportunities. 

Let these good and bad examples become a reminder that we need to keep our target audience in mind when we write social media copywriting and how important it is to proofread before publishing because of one typo, misplaced punctuation mark, or even the smallest change can alter the meaning of our message.

Now that we’ve looked at examples of good and bad copy let’s take a brief peek into social media ads and how to write them.

Social ads

Social media ads are a powerful tool in the arsenal of marketers that can help your business reach new heights. Social ads are the best way to advertise on social media platforms like Facebook and Twitter. This section of the page will teach you how to make effective social ads for maximum exposure.

What are social ads? These are a type of ad that shows up in the top bar of your phone or computer while scrolling through the social media app or are prominently placed in a high-visibility location.

These ads can be targeted according to demographics, interests, and even keywords. But what makes these ads different than other forms of online advertising is the ability to track their success.

With modern analytics tools such as Google Analytics or Adobe Social, measuring effectiveness is easy. This allows you to measure which campaigns provide the best ROI and adjust them accordingly.

The way advertisers pay for adverts on social ads is through a method called PPC, Pay-Per-Click. Many people do not know what PPC means, but this is a very important part of marketing. 

Payment occurs when the viewer of the ad takes action, for example, when someone clicks on an ad. The app, for example, Facebook, charges a fee every time someone clicks on the ad.

There are various types of advertising you may use online to promote your business. 

Knowing what each one is and how they can help you figure out which ones will be the most effective.  

In detail, here is a short summary of some of the most successful methods:

PPC and CPC Advertising are two of the same types of advertising where advertisers pay a cost to online publishers (e.g., Google, Facebook) for each click or view generated from the advertisement. Does it seem like a good idea? It’s not because it can be quite costly and ineffective if not researched and planned right. 

PPC and CPC – what’s the difference? PPC is essentially the same as CPC. Cost-Per-Click has a cost associated with it, and PPC or Pay-Per-Click is the means of payment for that ad cost. 

There are two other main types of internet advertising payment methods that you should know about before deciding which one to use. Let’s look at CPM and CPA advertising payment.

CPM is an acronym for cost per thousand impressions, which is a measure of how much advertisers pay to display their ads. Recently the popularity of this method has skyrocketed because it’s more affordable than other types like CPA or CPC because it’s bulk advertising intended for mass.

CPA advertising is a type of marketing where the advertiser pays for each acquisition. In other words, they are only charged when someone completes a certain action. CPA offers many advantages to businesses and marketers, such as lower upfront costs and higher return on investment for conversions. 

The right channel can mean the difference between a failed business and an established brand. It not only directly affects your advertising efforts but also has a major impact on your overall marketing strategy. So 

What’s the right advertising channel for your business? The following table shows some differences.

Method Of AdvertisingPros Of The MethodCons Of The Method
CPC (PPC) – Cost per Click / Pay Per ClickFocused on paying based on results.Not all online traffic is monetized.
Platforms (i.e., Google, Facebook) act as moderators to remove clicks made by bots.Less control over where your ad appears.
CPM – Cost Per Thousand ImpressionsFocused on paying based on impressions.Not directly tied to results/conversions of ads.
Pricing is determined by market rate or negotiated price.
Can adjust settings to target specific demographics.
CPA – Cost Per ActionMore flexible than CPC, but more focused than CPA/CPM.Not all online traffic is monetized.
The advertiser determines how much to pay each time someone converts (flat rate or percentage).

Niche copywriting examples

Some businesses could be turned off by the idea of writing for a niche. They think that if they don’t have enough knowledge of that topic, then it’s not worth trying to write anything about it. But when you use these examples of great copywriting for niches, anyone can become an expert!


Text ad with a daring challenge: Craving a burger? No other burger has ever made your mouth water. Dazzle your taste buds with this tantalizing patty of the highest quality, including handmade ground beef, mixed cheese, tomato onion blend, and more to give you the best-tasting burger experience you have ever had.

How This Ad Is Good:

• Appeals directly to the reader by challenging their taste buds

• The expected outcome is clear: a mouthwatering burger

• Shows all ingredients in a well-organized, easy-to-read line from top to bottom. It draws the reader’s eye along this list, making it seem shorter than it actually is.

• Uses words that convey wholesomeness and quality

• Guarantees that the reader will have a good time, taste bud-wise

How This Ad Is Bad:  

• Makes people hungry and most likely to not be able to eat for a while after reading it.  

• Does not specify where this burger is sold, and therefore readers may never find it.

Video ad with a supporter: It’s easy to see why this is the world’s best burger. It starts with only the freshest ingredients, always fresh local produce, high-quality meat that gets ground in-house daily, and over 30 toppings that are made exclusively for our burgers, like our famous garlic fries sauce. Fresh cut onions are placed on top of a custom blend patty made from premium meats – you can tell it has no hormones added because it tastes so good! Then comes your choice of one condiment (choose from raspberry chipotle mayo or homemade sriracha) before being stacked up tall with lettuce, tomato, red onion… you get the idea.

How This Ad Is Good: 

• It’s a high-quality descriptive ad that makes promises about the product being discussed.

• Because it’s with a video, it uses high-quality photos and videos to show off just how incredible this burger is.

• The ad promises that the burger is made with only high-quality meats and uses local produce. Finally, it offers a variety of flavors to choose from.

• It also suffers from little to no punctuation or grammar mistakes which makes it easy to read and understand.

How This Ad Is Bad: 

• This ad may not appeal to everyone. There is very little about this advertisement that appeals to people who might be vegetarians or those who do not.

• It doesn’t include an official price or any sort of coupon for taking away from the effect of the above claims may have. No location is announced.

• The majority of the text in the ad is about the ingredients and how they make good food, but there isn’t any information on why those ingredients make their product better than other similar products. There isn’t any information on what makes this product special or different from others like it (which could be a positive.


Text ad with ingredients: Cleanse. Balance. Protect. From cleansing to protection, you get the perfect daily routine for your skin with this one-stop-shop skincare brand! With formulas for all skin types and gorgeous packaging so nice, your bathroom will feel like a spa too! What’s in our formula? 

Ingredient list: Purified water, soluble collagen peptides, ascorbyl palmitate (antioxidant), zinc oxide (sunscreen).

How This Ad Is Good: 

• Shows the product’s value in its packaging

• Describes the benefit of the formula

• Appeals to the following common consumer needs: Beautiful skin

How This Ad Is Bad: 

• No real context for what this skincare brand is, who it’s for, or how it works with your body chemistry 

• The only real descriptors of the product are “water,” “collagen peptides,” and “antioxidant.” Collagen is an interesting ingredient, but it is only really useful in high concentrations (5% or more) and can cause reactions like redness or minor breakouts. The antioxidant is vitamin C, which also needs to be present in high concentrations.

Video ad with a testimonial: Did you know that one of the first things people notice when they meet someone other than their face is calluses? That’s right–even your feet betray how self-conscious you feel around others. I’ve used this product for a few weeks now, and it’s been great. My skin is noticeably smoother, as I can rub my finger across the line on my hand without as much resistance as before. It also smells really refreshing! The best part above all is that this skincare product is that it comes with a money-back guarantee if you don’t like it within 30 days.

How This Ad Is Good:

• This testimonial has a high production value, and a video is very effective in conveying the message. The speaker’s voice, language used, and facial expressions would make it believable without sounding too over-the-top or cheesy. 

• This ad also contains actionable information–it tells you about how long to use the product, when people should start seeing results, and the benefits of each product. 

• It even offers a money-back guarantee, which is a great way to boost sales.

How This Ad Is Bad:

• The ad doesn’t show you how to use the product or what people who have used it look like now–they could be covered in horrible scars, and we wouldn’t know because we can only see their hands. 

• It also doesn’t tell you where to get the product or how to contact the company if you have any questions about its use.


Text ad with a Call-To-Action: Apple is revolutionizing the way people think about creating, sharing, and learning with iOS BeefBurger. With the augmented reality on your iPhone, create new possibilities for education and communication both in the classroom and out. Interested? Find out more at Apple’s website.

How This Ad Is Good: 

• This ad uses a text-based ad with an effective CTA. The ad communicates its point clearly and efficiently while also speaking to the interests of its target audience (educators).

• Text-based ads are very cost-efficient, which is why many companies choose this format over image ads. Apple only needs to pay for the text of the ad, which keeps costs low.

• The CTA “Find out more” is very specific and to the point. This option makes it much simpler for the user to know exactly what they need to do if interested in learning more about what iOS 12 has to offer educators.

How This Ad Is Bad: 

• This ad uses a text-based ad, which can be easy to overlook. While the CTA is effective and straightforward, there’s no way for the user to call attention to this ad if they don’t see it immediately. Without an image, users might not even take a second look at the ad before going off on their day.

• Depending on where this ad features, if someone hasn’t updated their phone to iOS BeefBurger yet, then they won’t be able to see what’s inside of this ad. This may cause the user to disregard the ad entirely without fully understanding that there is more content on Apple’s website if they are interested.

Video ad with e-commerce option: You don’t always need to break open your piggy bank for the perfect tech product. Whether you’re looking in the market for a fancy new device or an accessory, our online store has got you covered. We know what you want and what will make your life better–which is why we’ve chosen all of this year’s best products with one simple goal in mind: affordable convenience. 

From tablets to adapter cables-the items on our site can help anyone stay connected, enjoy fast downloads, and avoid running out of juice when they’re away from their charger. Our selection packs enough punch that there’s something available for everyone without breaking the bank!

How This Ad Is Good: 

• This ad uses a video ad with an e-commerce CTA. It allows users to learn more about their product through imagery and narration while also giving them the option to buy the product immediately through the call-to-action in the description box below.

• The text of this ad is informative and gives specific details on what makes their product benefits potential buyers. Told from the perspective of someone, the ad is narrated by someone who could be similar to their target audience, which can help establish trust in the brand.

• The e-commerce CTA would be placed directly under the video player where users are likely already focused. The process simplifies the click-through and buys what they need, should they find it within the ad itself.

How This Ad Is Bad:

• This ad uses a video ad, which has an average cost of $16 per 1,000 views (according to Forbes). Without lots of views, this can make their e-commerce CTA very expensive for the company if they only want to target one demographic.

• It’s also very easy for users to be distracted while this ad plays and click away from the site before they have a chance to see the e-commerce CTA, decreasing their likelihood of making a purchase.


Text ad with visualization: The event is a happening of a lifetime! The anticipation is electric. You clutch your ticket in hand, wondering what you’ll hear at the live performance, see on the video screens, and if this will be one of those moments that change everything for you. Do not miss out on your chance to experience all this for yourself! Get your tickets today before it sells out!

How This Ad Is Good: 

  • The ad’s message mentions high anticipation to see if this will be one of those moments that changes everything for you, draws in the reader, and makes them want to read more about what this moment could be like.
  • The ad is catchy and lets you know exactly what the event will be
  • The ad tells you why you should go to this event instead of other events.

How This Ad Is Bad:

  • No specific date or time, so it could happen on any day near the future
  • Not a lot of information about who is hosting this event

Video-based ad with a guarantee: Don’t worry, we won’t sell you any regrets. Get your tickets to the hottest events in town! Stretch out and relax at venues with unmatched accommodations (including easy parking!) and be entertained by the best artists in town. Here’s a piece of paper that’ll never let you down: our event ticket. Here is your chance to witness a historic moment – don’t miss it!

How This Ad Is Good: 

  • The guarantee is specifically stated, which lets the reader know that they will be getting the best experience possible.
  • The ad tells you which events to go to and who is hosting it so you can decide if this event is for you or not.
  • You are given specific locations with value-added accommodation where the event will be held, so it’s easy to buy tickets and rest assured of a near place to stay.

How This Ad Is Bad:

  • No specifics are given on who’s hosting or where it’s being held, so it’s hard to know if the event is worth buying tickets for or not.
  • Lack of visual aid, so you can’t see what you’ll be getting yourself into with the offer.


Text-based ad with comparison: Who will be your teacher? You get to pick the professor. Take a class on world history, literature, or even algebra from some of the most famous minds in academia. YouTube simply can’t compare! It’s just like being at college–minus all that pesky studying!

How This Ad Is Good:

• The ad is simple and to-the-point, making it easy to understand while giving a sense of urgency (“Take a class from famous minds!”)

• The text draws attention with the inclusion of “It’s just like being at college–minus all that pesky studying!”

• The “It’s just like college” line gives the ad an air of authenticity

How This Ad Is Bad: 

• The ad is too long, which detracts from the core message of avoiding joining YouTube to take classes with experts.

• For academic-related classes, it seems strange to use the mention of a platform called “YouTube.”

Video-based ad with an incentive: Congratulations! You’ve made the first step – what’s next? Might you feel apprehensive about the responsibilities that come with this decision or hesitant to make more life changes? That is completely understandable-perhaps you are already raising a family. Education isn’t only for professionals starting out their careers but also for those of us scraping by day-to-day. We help with all your education course questions and needs so that you can provide for your family now and in the future! We’re here every step of the way.

How This Ad Is Good:

• The ad offers an incentive, helping to convey that this platform helps with education for anyone starting out their careers, new parents, etc.

• The ad uses language that is clear and easy to understand,

• The ad explains how the platform works, conveying a sense of trustworthiness and transparency.

How This Ad Is Bad: 

• Does “raise for family” mean “raise children”? That wording is confusing

• The example of a family doesn’t seem to fit with the brand or subject matter advertised (education).


Text Ad with justification: Do your workout at the gym! Your membership absolutely pays for itself after a few visits.

How This Ad Is Good:

• It convinces the reader to do something specific

• It appeals to cost-effectiveness and savings, which are practical, effective ways to get readers to take action.

• It is short, concise, and clear.

How This Ad Is Bad:

• Justification is not fully explored, which leaves the advertisement open for criticism on validity. It can also be mocked for being vague.

• It lacks a strong hook or tone of intensity/urgency

How This Ad Is Bad: 

Video ad with motivation: Empowerment isn’t just a walk in the park. Take control of your health and seize the opportunity. Feel good about yourself; you can accomplish anything if you put enough self-love into it!

How This Ad Is Good:

• It implies a strong tone of encouragement and empowerment to take charge and make change

• It is optimistic, which makes the reader feel good after watching it.

• The key features of the product are demonstrated in an interesting way (exercising)

How This Ad Is Bad:

• Motivation is not fully explored, leaving the advertisement open for criticism.

• The product is not clearly articulated and defined, therefore offering too much room for interpretation.

Bad Copywriting examples

Why is it essential to know the difference between good and bad copy? For starters, a good copy will increase your conversion rates, while a bad copy can do the opposite. 

Also, it is vital to stay up to date on the different web design techniques and marketing so that you can improve your conversions with every post.

Here are 7 factor that makes a bad copy and the result:

Factor 1. Lack of research 

The writer produces output without knowing much about the product. Also, the writer lacks data about the competition.

Factor 2. Unclear objectives  

The writer produces copy that is unclear and confusing by not establishing points like target audience, time for release, etc.

Factor 3. Lack of planning  

Letting the job happen randomly with no proper direction can result in producing copy that is unstructured and does not sound natural.

Factor 4. Bad timing  

The writer fails to determine the time factor of the availability of the audience and tends to release copy at unfavorable times. The reader might be busy with some other work and will not bother to read it, and hence the message would not reach the relevant person.

Factor 5. Unfavorable environment  

The writer fails to determine the working condition of the audience. The reader might be in a bad mood, and hence it might affect the output of the copy negatively.

Factor 6. Lack of interest  

The writer fails to hook the audience with interesting points and content, which makes people indifferent towards the message.

Factor 7. Not in line with the trend  

It is most important to be in tune with the trends of the time and to produce copy that has presentable content because the audience might find it outdated or not interesting.

All these factors lead to a bad output that might affect your business adversely, so a good copywriter must always keep these factors in mind and come up with the latest, relevant and useful content.

It pays to be mindful of the power of words (and what they can do!). The next section will show you some examples, so you know what NOT to do when it comes to your own marketing materials!

Bad copy meaning

What is bad copy?

What is the point of writing copy if it doesn’t make your audience want to read on? What does that mean for you, as a writer? You need to write good copy. If you’re not sure how to do that, then this part will help!

Simple answer: Bad copy means your writing is bad. You want to avoid that. If your copy is bad, nobody will read it!

Bad copy is the result of poor writing and can negatively affect a brand or business’ customer retention and even drive customers away from their product. Bad copy doesn’t make the audience want to read on, which is bad for business. The writer should focus on short sentences and words to make it easier for people with dyslexia to read the copy.

Here’s a tip: try to use short sentences and words. That’ll help you write better copy. It can’t be good if it’s too hard to understand, right?

So, remember to use short sentences and words. Using shorter words is especially helpful for people with dyslexia because longer words can be hard for them to read.

Here’s another tip: if you really can’t figure out how to write your copy, ask someone else for help. They might be able to explain it better than we did.

You can hire a professional writer! One that will avoid the pitfalls of bad copy. 

Now let’s take a look at some examples of a horrible copy. These might be cringe-worthy so just keep your cool until we’ve got some knowledge out.

Examples of bad content

Looking for a new vantage point on your marketing materials? Try reading this section because it will help you polish up your copywriting.

The worst copywriting examples are not always the ones that make you cringe. Sometimes it’s the subtle changes, like using “our” instead of “we,” or not capitalizing at all. 

Even though these mistakes may seem harmless, they can have significant effects on how potential customers perceive your business and services. 

At first glance, readers might think that these are some pretty awful copywriting examples. But let’s look to see what we can learn from them about the power of words and how they can assist or be harmful to your business.

Examples of bad content: 

– Content that is likely to confuse readers. For example, I go to library. I see one girl.

– Content that is likely to annoy readers, such as: Why you no like me? 

– Content that is likely to anger readers, such as: You idiot!

– Content that insults or attacks another person’s character. For example

– Content that is likely to cause the original post’s commenter(s) discomfort or embarrassment. For example: You are ugly.

– Content that is likely to cause harm or damage to the website, such as: How do I hack Facebook?

– Content that is likely to post a link or download malicious content, such as: Why don’t you watch this hidden video? 

– Content that is likely to induce others to engage in illegal activities, such as: encouraging unlawful activity. For example: How do I make a bomb?

– Content that is likely to induce others to engage in self-harm, such as: self-destructive behaviors.

– Content that contains spam links or otherwise questionable content without benefit to the reader. 

There are many ads that contain examples of bad copy. The next section shows some of these so you can learn by failure how to succeed.

Bad ad examples

No one likes to see ads, but when they’re poorly designed and don’t offer any information regarding the service or product, they can be even more frustrating. 

Ever since advertisements have been around, there has always been someone who disagrees with the message being sent. Some people are more sensitive to certain messages than others, but that doesn’t mean they should be ignored. 

This section will show you some examples of bad ads that should never be used again.

See how many of these cringe-worthy ads you can stand reading starting from 7-1.

Bad ad examples – Number 7 In this commercial released by the company Verizon Wireless, a man is seen trying to attract a woman’s attention. When the woman fails to notice him, the man uses his Verizon Wireless cell phone to call her. In a seductive voice, he says, “Hi. I see you’re on my mind,” and then hangs up. The woman, excited that she has been noticed by this attractive man, calls him back to find that he is disappointed that she called him back.

Bad ad examples – Number 6. The NFL would like to remind you that its teams are, in fact, located in cities. In this commercial for the 2009 Super Bowl, viewers are pulled from a moment of tense excitement during a football game to an ad reminding them which city the game is actually taking place in. As for zooming text whisks by on the screen, we learn that players are from cities like “Cleveland” and that the stadium is located in a city named after itself, “Mile High Stadium.” Once again, the NFL fails its viewers.

Bad ad examples – Number 5. This ad for the NFL shows us everything we hate about football: lazy players and overzealous coaches. In this play, a player is supposed to go and retrieve a football and throw it far down the field — about ten yards — past the receiver. Instead, he simply bends over and picks up the ball in one hand like it’s a loaf of bread. The coach is then forced to send in a second player to deliver the ball. And all this happens before the commercial even starts!

Bad ad examples – Number 4. This ad for Kia plays on the sad stereotype that men are bad at directions. After asking for help getting to a supermarket, this man proceeds to drive his Kia around in circles for about two minutes. Not only does he end up right where he started, but the “helpful” woman never even mentions that he’s going the wrong way.

Bad ad examples – Number 3. This is one of those ads that you can’t believe actually exists, and yet it does. It attempts to show that the iPhone is a very versatile device — we get it, we really do — and that an oven can be controlled remotely using this device. Instead of doing something like showing someone baking a cake and then receiving a phone call and having to rush home, this ad simply shows the iPhone sitting on the counter next to an oven. If this is what remote controlling your oven looks like, it might be time to invest in a new one.

Bad ad examples – Number 2. This ad for T-Mobile is more of an insult to the intelligence than anything else. Who thinks it’s a good idea to compare not working to giving birth? This ad would be more accurate if the woman was actually in labor and the guy was sitting around on his phone.

Bad ad examples – Number 1. The LG Cookie has one of the more irritating commercials out there, mainly because it’s so incredibly annoying. This woman walks around constantly repeating her own name, which is just plain weird by itself. Then she starts singing an annoying jingle. And to make matters worse, this commercial is supposed to be a follow-up to the equally irritating commercial for the same phone.

Effect of bad copywriting

Copywriting is a craft that can make or break an entire company. What you write, how you write it, and the words you use all help to paint a picture of your brand and who you are as an organization. But what happens when the copywriter doesn’t do their job well? Well, we’ve got some examples for you!

The flow of capital into any business is its customers. A company can have the best products and services, but if it doesn’t know how to sell them, then they’re not going to be successful. One of the things that could stop this from happening is bad copywriting. 

What are some effects of bad copywriting? Here are 7 effects of bad copywriting and what can result from a seemingly harmless post turned bad when it turns into the PR department’s worst nightmare:

Negative Effect #1. Bad copywriting can be a turnoff for people who are reading it, especially those who provide income.

Negative Effect #2. A poorly written copy may not provide the information that readers need to make a purchase decision. Therefore it’s ineffective.

Negative Effect #3. Copywriters often use words or phrases that don’t resonate with their target audience, which means they’re less likely to convert visitors into customers.

Negative Effect #4. If your business is producing content for social media platforms like Facebook, Twitter, and Instagram, then the poorly written copy will get in the way of your brand’s voice and vision.

Negative Effect #5. Not having quality content on your website can hurt you in search engine rankings because Google values original writing over copied text from other sites.

Negative Effect #6. The copied text can lead to copyright infringement issues if someone else happens to write something similar before you do.

Negative Effect #7. If you have bad copywriting, it could lead to people making fun of your company online – this is humorously called “trolling.” 

As you can see, these examples of bad copywriting have a negative effect on brands and images. However, these are not the only ones. 

Next, let’s consider the available types of copywriting.

Types of Copywriting

Whether you are selling a product, advertising your company’s services, or trying to convince someone of something, copywriting will be needed. But how do you know the right type of professional to hire?

If you’re not sure which type to use for your next project, this section will help you decide. There are various job titles for professionals working in the same field specializing in different forms of media.

These are 4 types of “writing jobs” you may encounter when dealing with or starting a new job with a professional include a copywritercontent writerwriter, and technical writer. Let’s look into it:

What does it mean to be a copywriter? 

A copywriter is someone who specializes in writing marketing material like advertisements, brochures, or other promotional pieces for businesses. A “copywriting” job usually requires working with an art director on projects that can range from small ads to major campaigns for brands with budgets large enough to afford to pay writers well. It’s not unusual for writers with 10+ years of experience in advertising agencies or as freelancers (which often pay better) to charge $100 per hour or more!

What is the best definition of a content writer? 

A content writer is someone who specializes in writing marketing material like blogs, product descriptions, or other promotional pieces for websites. A “content writing” job usually requires working with a web designer on projects that can range from small ads to major campaigns for brands with budgets large enough to afford to pay writers well. It’s not unusual for content writers with 10+ years of experience to charge hundreds of dollars per hour or more!

What does it mean to be a technical writer? 

A technical writer is someone who specializes in writing manuals, reference guides, how-to’s, and other documentation for computer software. A “technical writer” job usually requires working with programmers on projects that can range from small manuals to major campaigns for brands with budgets large enough to afford to pay writers well. It’s not unusual for technical writers with 15+ years of experience to charge a few hundred dollars per hour or more!

What does it mean all-in-all to be a writer? 

A writer is someone who specializes in writing articles about anything and everything that can be read online today! A “writer” job usually requires working with a web designer on projects that can range from small articles to major campaigns for brands, products, and services with budgets large enough to afford to pay writers well. It’s not unusual for freelance writers with 5+ years of experience to charge up to a hundred dollars per hour or more!

The big difference between these four “writing” jobs is the type of material that is written, the audience that it targets, and how much marketers are willing to pay. 

As a copywriter, you work with art directors on advertising campaigns which can range from small ads to major campaigns for brands with budgets large enough to afford to pay writers well. 

While as a content writer, you work with web designers on projects that can range from small ads to major campaigns for brands with budgets large enough to afford to pay writers well.

As a technical writer, you work with programmers on projects which can range from small manuals to large campaigns for brands with budgets large enough to afford to pay writers well. 

As a writer, you write articles about anything and everything that can be read online today. 

While as a freelance writer, you work with web designers on projects that range from small articles to major campaigns for brands, products, and services with budgets large enough to afford to pay writers well.

Let’s explore some examples of copywriter types and the differences by comparing a content writer.

Copywriter vs content writer

Circulating around are many false facts about what it means to be a copywriter and what the difference is between being a content writer. In this section, we’ll go over some of those differences and hopefully clear up any confusion you might have. 

So, let’s start with what a copywriter is. A copywriter is someone who writes content in order to promote a specific product or service. Of course, there are different types of writing styles that can be used for this purpose. This could include things like web content, advertisements, social media posts, and blog posts, just to name a few. This is what’s commonly known as marketing copy or promotional writing. Looking at your location and the nature of business you’re working in, this could be considered “sales copy,” too.

Simply put: A content writer is someone who writes content in general. The nature of this kind of writing varies depending on the nature of the business one is working for. While a copywriter mainly deals with marketing, a content writer deals with the creation of any kind of written content that isn’t necessarily promotional in nature.

Of course, there are many different types of writing that both copywriters and content writers can do. It’s not always easy to tell what someone will be doing when they’re hired as a copywriter since there are many different types of writing that can be considered “marketing copy” or promotional writing. 

For instance, someone who works for an SEO agency might not necessarily be creating web content about specific products to help sell them, but they could still be describing services and how those services can help businesses improve their SEO.

This is an example of the type of writing that SEO copywriters do. This kind of writing might not directly sell products, but instead, it shows how these products can be beneficial to businesses who are looking for ways to get more traffic and improve their search engine rankings.

In favor of copywriters: Here are the 7 main differences between copywriters and content writers:

Difference number #1 – The ‘story’ [Copywriters write stories. Content writers don’t.]

Have you ever read a real-good story with potential in the newspaper and didn’t enjoy it? Yet, you still kept reading because you thought to yourself: “Well, it can’t be that bad.”? Or maybe you’ve watched a movie and hated the first 30 minutes but ended up loving it?

This is because copywriters write stories. This means that the emotions of the reader are first captured by an interesting story which leads to a great result towards the end. Content writers, on the other hand, don’t. They simply provide information through articles and blog posts. They focus more on what you’re reading rather than how you’re reading it.

Difference number #2 – The length [Copywriters write short content. Content writers don’t.]

People don’t often read nowadays. When did you last read a book? I’m willing to bet that the answer is “not so recently.” This is because when we have access to blogs, articles, and other forms of online reading material, we aren’t as inclined to pick up a book and read it.

This is because copywriters write short content. This means that the information they pass on to the reader is in smaller chunks, making it easy for people to read, absorb and apply what they’ve learned. Content writers, however, provide long-form articles which are more difficult to digest due to the volume of information presented.

Difference number #3 -The length of time [Copywriters write short-term content. Content writers don’t.]

Was there a time recently that you went to a supermarket? I’m willing to bet that the answer is “not so recently.” That’s because supermarkets are designed for people who need items in bulk rather than just a few units.

This is because copywriters write short-term content. They focus on providing information that has immediate effect rather than long-term benefits because this sort of information satisfies the reader’s needs quickly and easily. Content writers provide long-form articles which satisfy readers’ needs slowly by providing them with lots of valuable information over time.

Difference number #4 – The tone of voice [Copywriters write in figurative language. Content writers don’t.]

When was there a time you listened to a comedian recently? I’m willing to bet that it’s been rather recently because we love listening to them due to their use of figurative language and metaphors. These two devices help them tell a story in a funny way which is why we love listening to them.

This is because copywriters write in figurative language. They tell a story by using metaphors, analogies, and other figurative languages to connect with the reader on an emotional level. Content writers, on the other hand, don’t. They simply state facts and information without using any figurative language, which is why they tend to be more boring than copywriters.

Difference number #5 -The tone of voice [ figures of speech to help the reader understand what they’re trying to say. 

Content writers, however, use non-figurative language, which means that it’s clear and easy to understand but also very boring.

Difference number #6 – The presentation [Copywriters write in creative ways. Content writers don’t.]

When was a recent time that you enjoyed a reading that made you laugh? I’m willing to bet that it’s been almost today type recently because we love reading creative materials which make us laugh. This is because we love being entertained, and this is why we watch movies, TV shows and read materials that make us happy.

This is because copywriters write in creative ways. They find interesting and exciting ways to present something to the reader, which makes it entertaining. Content writers, on the other hand, don’t. They simply state facts and information through articles which can often be dry, boring, and straight to the point.

Difference number #7 – The presentation [Copywriters use visuals like infographics and images. Content writers don’t.]

Did you scroll through your social media timeline recently? I’m willing to bet that it’s been recently because we enjoy checking out photos and videos our friends have uploaded. That’s because we enjoy looking at beautiful images which capture our attention and interest.

This is because copywriters use visuals like infographics and images to present information. They know that visuals grab the reader’s attention immediately, making them want to find out more about what they’re offering. Content writers, on the other hand, don’t. They simply state facts and information with articles which is why they don’t use visuals.

In favor of content writers: Here are the 7 main differences between content writers and copywriters:

Difference number #1 – Are they the same thing?

A website written by a copywriter will certainly contain information, but it can also fail to convince or convert your site’s visitors into paying customers or actual leads.

Content writers are people who produce copy for the purposes of marketing. They will make sure that all products and services offered at your business or website are described in a way that is compelling enough to make visitors want to buy from you as opposed to someone else.

Difference number #2 – The writing style

Copywriters write with a conversational tone, while content writers write in a more formal style that is not meant to include any colloquial words or phrases.

A copywriter will have no problem stating, “Let’s get on with it,” while a content writer would never say this. Content writers are less concerned with breaking any writing rules because they know their work will be used by other people and will not be seen as their own.

Copywriters who do not want to use a conversational tone in their writing may well deliver to their clients a document that has been written for them by another copywriter. The finished product might even go through several pairs of hands before it is ready to be sent out into the intricate web of the internet.

Difference number #3 – The approach to writing

Copywriters are not only concerned with the words they use but also how those words will be placed on the page. A copywriter usually imagines how a piece of text will look when it is published into an online marketing campaign. They want their text to flow seamlessly across the screen and down the page.

A website written by a copywriter will use headings, subheadings, and bullet points to simplify the process for visitors and to help them read the text quickly without stopping to contemplate exactly what they are reading. Content writers know that their words need to be informative, but this does not mean that it has to look dull or boring on screen.

Content writers will take a longer time in writing a piece of text in order to make it more inviting and engaging. They may also increase the number of images on their website to help visitors navigate their pages. Content writers know that nothing turns off a reader more than long tracts of text.

Difference number #4 – What they leave out

Copywriters focus on the benefits of any product or service they write about. They may also eliminate any unnecessary information that does not contribute to the overall message of their written work. Copywriters will often use short, punchy sentences instead of lengthy paragraphs.

Content writers know that their words are only one part of the story and that other elements, including images and even video, will need to be used in order to tell the complete story about a product or service. Content writers know that readers want all the information they can get and will often produce texts that are 10 pages long instead of just 3 pages.

Difference number #5 – Who reads their work?

The target audience for content writers is completely different than the target audience for copywriters.

A content writer’s work will be digested by potential customers and business leads, while a copywriter’s work is read by everyone from secretaries to CEOs. Content writers know that their writing must appeal to both readers and search engines since this is how they will get new visitors to click on their websites and stay long enough to convert them into customers.

Copywriters are only concerned with the words they use, not whether or not those words will also be read by search engine crawlers. Content writers write for humans first and robots second. They know that readers are much more likely to buy something from you if your website is filled with information rather than just a few words.

Copywriters are only concerned with the words they use, not whether or not those words will also be read by search engine crawlers. Content writers write for humans first and robots second. They know that readers are much more likely to buy something from you if your website is filled with information rather than just a few words.

Difference number #6 – What is their aim?

Copywriters know exactly why they are writing something and what result they want to get from their work. The copywriter might, for example, be asked by a client to write an article that will help persuade people to buy a particular product or service. Copywriters often receive very detailed briefs before starting any new writing project.

Content writers, on the other hand, do not always know what type of content they have been commissioned to produce. They often work with a number of different kinds of business leads, and, as a result, they need to be flexible in their writing styles. Content writers might receive an email asking them to create a blog post about the best places to visit in New York one day and a set of product specifications the next.

Difference number #7 – How they write

Copywriters will sit down with a pen and paper to physically draft what they are going to write, while content writers will use their computers or other mobile devices. Content writers know that using technology makes it easier for them to start writing something because all they must do is press a mouse button or touch a cellphone screen.

Copywriters are only concerned with the words they use, not whether or not those words will also be read by search engine crawlers. Content writers write for humans first and robots second. They know that readers are much more likely to buy something from you if your website is filled with information rather than just a few words.

In summary, content writers write blog posts and other written material. The job of a copywriter is to sell the product by using persuasive language that will make people want it now! The role of a content writer is usually more about educating readers about something they may not know much about. They might also be writing content for an online site called “content marketing.”

Content writing job description

Content writing is a skill that many people want to learn, but they don’t know where to start. Searching Craigslist for a content writing job and want to know the responsibilities? Look no further; let’s explore.

Content writing is a vague term used to describe the creation of content for use in marketing and promotional material. This can include everything from blog posts, videos, email newsletters, and social media updates. It’s an integral part of any successful digital marketing campaign. 

Nowadays, almost everyone has the capacity to have a blog – but not all blogs are created equal! When you’re looking for someone to write your next blog post, make sure they’ve got experience with SEO-friendly content as well as with engaging copywriting skills.

It’s one way to ensure that you’re always communicating with your audience in a relevant manner. Your content should be informative while also being engaging so it can capture people who are scrolling through their feeds.

Content writing is an essential part of online marketing, and it’s important that companies have someone who can take care of their websites and blogs.

What is the job description of a content writer?

Content writing nowadays is a specialized and specific type of writing that answers the client’s questions and fulfills their needs. 

It may be written for uses, such as websites, news articles, press releases, product descriptions, or advertising purposes. The content must be interesting and engaging to the reader and attach to the business objective. Content writing is a combination of many different writing types such as:

• Descriptive Writing- This is when you describe someone or something (such as food). For example, “Joe’s Diner is an incredible place for some good old comfort food. Their milkshakes are the best in town!”

• Persuasive Writing-This is using emotions to influence the reader. For example, “Order your burger from Joe’s Diner today! Their excellent service is second to almost none, and their food will make you want to come back for more.”

• Expository Writing – This is when you state facts or rules with no emotion. For example, “Joe’s Diner is located on Main Street. If you want a nice meal at affordable prices, then this is the place to go.”

The content writer should have excellent grammar and spelling skills, along with being able to meet deadlines. It would also be useful if they were familiar with producing SEO content.

To become a successful content writer, one must always keep the client’s goals in mind and create content that meets their needs. The ability to balance entertainment with information is key.

Content writing is a growing industry. With more people using smartphone devices than ever before, websites are becoming increasingly important for business success. This has led to the demand for website content increasing, and with it, the need for content writers.

Difference between content creator and content writer

One line answer: A content writer describes, while the content marketer creates.

A person who can write could become a good writer, but it will take time for them to learn all the skills needed to be a great content creator. 

A content creator and a content writer may seem like they do the same thing, but there are some key differences. 

A content creator is involved in everything from coming up with ideas for posts to writing the actual posts themselves, while a content writer only writes posts that have been created by someone else. Content creators will typically come up with blog post titles as well as headlines and subheadlines for their work, whereas a content writer does not need to worry about this at all because it has already been done by someone else.

Additionally, a good way to differentiate between the two roles is to think of them as being on opposite ends of a pole: a content creator would be more focused on generating new material while a content writer would focus more on editing what has already been planned.

Content creation is part of content marketing. Content writing is only a small part of the content creation process. While there are many people who are both content creators and writers, it is important to understand that they are separate roles with their own unique skill sets.

The difference between a writer and a content creator can be understood by splitting the role into two parts. If you are one, you can learn how to do the other part too.

Difference In Core Subject – A content creator is someone who has knowledge about a specific topic and can research it. Then he or she takes that information and creates an entertaining way of presenting it. It could be in the form of infographics, articles, videos, etc. 

Difference In language Use – A content writer is someone who can take the essence of a given topic and write it in an entertaining, easy-to-read manner. They know which words create images in the reader’s mind. For example, if they have to write about “A bright sunny day,” then instead of writing “It was a bright sunny day,” they would write, “The sun shone brightly on the vast green carpet of grass out past the horizon.”

Difference In Skill Specialization – A content writer is better at writing, whereas a content creator has better knowledge about their subject. You can see that both are needed to make great content that provides value to your customers. They are also needed for a successful content marketing strategy.

The difference in Depth of Topic – A writer usually does not have an in-depth knowledge of the topic, and they can write about any topic, whereas a content creator has to be an expert in the area they are writing about. They need to know their subject inside out, which is why they are also called domain experts.

The difference in Sub-Skillset – Content creators, should understand that it is not necessary that they need to know how every form of content is created. However, they should be able to communicate and guide the other content creators (such as video or infographic makers) effectively.

The content writer describes while the content creator creates, inventing new ways to help their readers solve problems. If your blog posts are nothing more than a regurgitation of other people’s stuff, you are not creating content.

Content writing and copywriting examples

Now we’re going to be looking at examples of tools and techniques content writing and copywriting pros use. 

Are you searching the forms for an introduction to content writing or copywriting? This section is the ideal place to start. 

Content writing and copywriting are two contrasting terms that are often used interchangeably, even by the best of writers. And while both these jobs require a unique set of skillsets, there is a stark difference between them that needs to be understood in order to get a clear picture of what a copywriter is supposed to do. 

Content writing is about putting down words that convey a certain idea or message in a way that is literary and thought-provoking. 

Copywriting, on the opposite, is all about using carefully crafted words and sentences to sell a product or service without being overly promotional.

We have put together some tools with examples that will help you better understand these concepts and how they can be used in your own business… Let’s get started!

7 Examples of Copywriting Tools and Techniques:

Hooklines – A hook line gets your reader’s full attention and encourages them to keep reading by giving them the information they’ll find valuable about your product, service, or proposition. You can use it as an email.

Subject Lines – Subjects to get your reader’s attention or use it throughout the copy on your site to catch people’s attention and make them want to continue reading.

Charged Words – The right words can add energy, power, and conviction to your copywriting. This is especially true when you’re selling a product, service, or idea that really matters to you. When you’re really fired up, your words matter.

Internal Linking – Internal linking helps visitors by giving them more than one way to find the information they want, and it improves website structure. It also encourages people to stay on your site longer because they don’t have to look for info. 

Direct Response Writing – Direct response writing is when you tell readers what you want them to do at the end of your copy, such as place an order or pick up the phone and call you. It’s an incredibly powerful way to.

Curiosity Gap – When readers see a gap between what they already know and what you’re telling them, they want to know what you can show them. Using curiosity gaps in your copywriting is a great way.

Testimonials – A testimonial from a happy customer is one of the most powerful trust signals you could ask for. It’s also incredibly easy to get if customers like and respect your business, as long as.

7 Examples of Content writing tools and software: 

1. Grammarly: This online writing tool is a must-have if you want to make sure your content is error-free and polished before sending it off to your readers or publishing it on the web. It’s accessible from wherever you are as long as you have an internet connection, and because grammar rules are not always consistent across dialects, this tool is perfect for both native and non-native English speakers.

2. Quote Investigator: If you’re looking for a quote but have no clue about its original source, then use this tool. It is built by the co-founder of SparkNotes and will let you know where that quote came from, who said it first and what the context was. This is great for writers looking to use quotes in their articles or find pre-made material to base their writing on.

3. Google Trends: If you’re doing any sort of research for your content, then look up the topic on Google Trends first. It’s crucial to know what your reader is looking for before you give them any content, and by doing a relatively easy search on Google Trends, you’ll get the most common searched terms related to your topic.

4. Upworthy Headline Generator: If you’re struggling to get your point across in a snappy and compelling way, then try out this headline generator. It gives you the hook of the story before you even write it.

5. Grammar Girl’s Quick and Dirty Tips for Better Writing: This website provides an abundance of information on the rules of writing and grammar, as well as fun tips and tricks to make your content pop. It’s a one-stop shop for all items related to better writing.

6. Wordle: If you want a quick way to see which words will create the most impact in your content, then look up a wordle. This site will let you type in your text and get a word cloud that shows all the most-used words. It’s an excellent tool for finding the core of what you’re trying to say.

7. Evernote: If you want to make sure you never forget a good idea, then download the Evernote app. You can save content or an entire article to use later on, whether for your own reference or to share with others.

Copywriter vs. content writer comparison

What is the difference between a content writer and a copywriter? This section will explore that question.

DescriptionCopywriterContent Writer
1. Creative writing✔️ Typically Yes✖ Probably Not
2. Informational writing✖ Probably Not✔️ Typically Yes
3. Sales text and ad writing✔️ Typically Yes✖ Probably Not
4. Website text and content✖ Probably Not ✔️ Typically Yes
5. Landing pages or short-form✔️ Typically Yes ✖ Probably Not
6. TV, Print, Ads, Billboards✔️ Typically Yes ✖ Probably Not
7. Collaborative / team writing✔️ Typically Yes ✖ Probably Not

The above table shows the main differences between a copywriter and a content writer. Although some fields may be offered by both professionals, these are the main differences in a typical job role. 

The copywriter and content writer are two different roles. As a copywriter, you will be writing words that sell the product or service to potential customers; as a content writer, you will provide information for websites, blogs, or other media channels.

Every company has its goals, and so does every content writer. Although the goals of a copywriter and a content writer are different from one another, their roles are also quite different from each other at times. So what exactly is the difference between a copywriter and a content writer? And how do they differ, or how are they similar to each other? Let us try and find out.

Content Writer: Content writers are those who write content for a website, a blog, a press release, or even a sales page. Their primary motive is to inform the customers about the product and its features that they may be interested in. They work with different kinds of customers from different backgrounds, which means that their writing style has to be versatile. They may work in the field of fashion or sports or even finance, and hence, they often have to do extensive research on their topic. So, for this reason, content writers need to possess good writing skills and must know how to write in a way that is free from any grammatical errors and is easy to understand. They also need to be very creative and imaginative. They must be good enough to maintain the interest of their readers even when they write lengthy articles or websites.

Copywriter: Copywriters are those who write ad copy for television, print, outdoor, and any other kind of advertisement. Their job is to explain a product in such a way that it can grab the attention of the customers. They have to create an image of the product in the minds of their target audience so that when they are trying to sell it, people already have a positive perception of the product in mind, which will make it easier for them to convince their customers. Copywriters need to be very good at writing convincing sales copy so that they can be able to make their target audience take some action, such as buying the product. They write blogs and articles for websites that help in increasing online traffic. They also work on press releases and newsletters too.

As you can see, there are many differences between these two roles, but one thing they have in similarity is that both of them use words to get their point across – sometimes this means using words very creatively!

Advertising copywriter

How do you know if a product is good? A lot of times, it’s the advertising copywriter who tells you. They’re the ones that craft the clever phrases and catchy slogans that make us want to buy. But how do they come up with these words so quickly? What kind of person becomes an ad copywriter, anyway? And what does their job entail on a day-to-day basis? Read this section to find out.

What is advertising copywriting? Advertising copywriters are responsible for the overall message of an advertisement. The job entails researching, writing, and editing content to sell a product or service to specific audiences. These professionals must keep up with trends in consumer behavior while staying true to their own style. 

An advertising copywriter is someone who creates advertisements for different companies. They are responsible for creating the text and images that will convince people to buy a product or service. It takes creativity, organization, and persuasion skills to be an effective advertisement writer.

Copywriters typically work on commission-based salaries that fluctuate depending on the project’s budget. They also may be asked to do other tasks like marketing research and creating graphics for advertisements. 

Here is a list of skills required to be an advertising copywriter

Skills Needed #1—The ability to come up with catchy slogans. 

What this means is that he must be good at thinking of phrases that get repeated and remembered. This is an essential ingredient in creating advertising slogans such as ‘Just do it or ‘Breakfast of Champions.

Skills Needed #2—Creative writing skills. 

He or she should be able to express himself or herself well in speech and writing so that his ideas come across clearly and precisely to the audience. 

Skills Needed #3—Solid knowledge of marketing as well as product benefits and drawbacks.

This is a motivation for him to write something that will truly benefit the audience rather than just entertain them by being funny or catchy. He should be able to see a problem and come up with an idea, which can solve it effectively. This makes him appeal to the audience and convince them that his product is the solution.

Skills Needed #4—Assuming a persona.

He should be able to think like the intended consumer and write as if he’s speaking to an individual rather than addressing everyone. This makes him appeal to the right demographic and helps him sell products better with words alone. 

Skills Needed #5—The ability to be personable.

Being able to sound natural, friendly, and conversational when writing also helps the audience connect to him better. Advertisements do not need to be formal or cold in order to come across as trustworthy.

Skills Needed #6—Knowledge about designing ads, placement, and use of colors effectively.

He should be knowledgeable enough to create attractive designs that will draw attention to the product through color schemes etc. His understanding of visual advertising must also extend to what type of ad is suitable for different magazines, newspapers, TV channels, etc. 

Skills Needed #7—Understanding emotions and being able to recognize the psychological triggers that are most effective in persuading an audience to take action.

This gives him or her an advantage because he or she can make use of emotional appeals like fear or guilt, which often result in increased sales. He should be able to come up with slogans and phrases, which play on these emotions. 

This section provided you with information on what you need in order to become an advertising copywriter. Now let’s delve further into the job description for advertising copywriting.

Advertising copywriter job description

Do you have a knack for writing? Ever wanted to get into advertising or marketing? If so, then this is the perfect career opportunity for you! 

Simple definition: An advertising copywriter is responsible for creating the words that are used in an advertisement. They are also in charge of coming up with catchy taglines, slogans, and jingles. 

They write print ads and TV commercials, often in partnership with art directors who come up with the visuals. 

The best part of being an advertising copywriter is that they can work from home on their own schedule, which gives them more flexibility than other careers in these fields.

An advertising copywriter creates advertisements with the purpose of selling products and services by providing information about them. 

They also use persuasive language to encourage people to buy something. 

But what is the job description of an advertising copywriter? 

The advertising copywriter’s job description includes:

• Writing, they would not be able to work without the ability to write. Also, writing is not easy. To create a good copy, one must work hard to be able to write well.

• Researching, to successfully sell a product or an idea, the copywriter must thoroughly research the subject they are writing about before beginning their work. They must know everything there is to know about the product in order to provide a convincing copy.

• Idea-generating, the advertising copywriter, may also have to generate a lot of ideas in order to sell the product or idea. They must be able to think out of the box and draw from their experience and knowledge in order to write entertaining and informative copy.

• Understanding the marketing strategy of a company. In order to write effective advertising copy, it is important that they understand the marketing strategy of a company.

• Editing and proofreading advertisements, direct mail, and other marketing materials for look and content. The advertising copywriter must edit and proofread all works to make sure that they are free from errors in spelling, grammar, or punctuation. They would also need to ensure that their works are free from factual errors.

• Developing advertising concepts to meet the needs of specific marketing goals and produce work that meets or exceeds advertiser expectations. The copywriter would need to develop ads that would best sell their products or services. They would also have the responsibility of coming up with ads that will be able to meet the target company’s marketing goals.

• Changing ideas and concepts to meet changing advertiser needs. The copywriter would need to revise ads based on updated developments in their market, like new product launches or services provided by their clients. They will also be tasked with coming up with ads that would best fit the newly updated market needs.

• Understanding and incorporating brand identity and company philosophy in all materials written. The copywriter would need to be aware of the branding and message that the company they are working for wants to portray through their ads.

• Monitoring advertising ideas and concepts by comparing them with relevant research, then modifying or discarding ideas and concepts that fall short of meeting objectives. They would need to check their ads for inaccuracies, using research about their company’s target market. They would also need to discard or revise work that isn’t effective in meeting the company’s marketing goals.

• Coordinating with other departments concerning advertising content and production. They would be responsible for coordinating with marketing, public relations, or creative departments to make sure that their work would fit with the company’s overall branding strategy.

• Working with the media to provide editorial coverage of clients’ products or services. The copywriter may also need to contact different media outlets (print, television, radio, etc.) to come up with ads that would suit the media’s needs.

• Creating voice-overs for video production. The copywriter will need to read and interpret scripts in a way that those who are doing the video production would be able to use as reference.

• Writing website content to support marketing campaigns. The copywriter will need to produce content that would be able to best sell a company’s products or services. They may also be tasked with coming up with posts for social media sites.

• Working closely with graphic designers and video production houses, as well as other creative professionals, to ensure that the look and feel of all materials are consistent with brand identity.

The copywriter will need to consult with other professionals in the creative industry, like graphic designers or video production houses, to make sure that their work would be able to fit into the company’s branding strategy. They may also need to revise ads produced by other professionals to make sure that they would be able to meet the company’s overall marketing goals.

• Ensuring files are delivered on time by using appropriate electronic methods, filing electronically where possible, and maintaining accurate records. The copywriter will need to ensure that their works are filed properly so that they can be accessed by other marketing professionals in their company.

• Resolving client questions, issues, or problems within established timeframes. The copywriter may be required to answer any concerns that might have been raised by the client regarding the company’s ads.

All of this is done according to client specifications on different media channels such as radio, television, or web-based video games. 

Do you enjoy coming up with expressive ideas? Are you passionate about marketing campaigns? If so, this might be the perfect job for you! Now for some examples.

Advertising copywriter examples

The power of a catchy ad is undeniable. It can be the difference between having your product fly off store shelves or sitting there, collecting dust. 

The best companies know this fact of business and take their time to create an advertisement that will get people talking–and buying!

This section will be discussing various examples of catchy advertising slogans written by copywriters, what makes them profitable, and how you can use them in your own marketing efforts.

7 examples of catchy ads that won over viewers hearts and their wallets:

Ad Example 1. 

A few years ago, Google was a simple search engine that no one had heard of. They needed to catch the eye of potential clients and show them why their product was different than the rest. The staff at Google wanted something memorable and descriptive, so they decided to name each button on their home page after one of the seven deadly sins. When users clicked on the button for lust, they were taken to an image of a scantily clad woman with Google written across her chest. There was also a red heart covering one of the woman’s breasts. This helped their audience remember what site they were on and why it is unique versus its competitors.

Ad Example 2.

In the early 1900s, cars were becoming a popular mode of transportation for Americans. Because Henry Ford was one of the first to make cars affordable and practical for everyday use, he needed to market his invention as something that every family should own instead of relying on horses or public transit as they had before. Ford’s ads showed everyday Americans in their homes, with the focus on how much space there was in the car for your family. 

Ad Example 3.

Many years ago, when Apple products were still relatively new to the market, they needed a way to catch potential customers’ attention and differentiate themselves from other computer brands, so they came up with the idea that would give people the feeling of excitement and fun. The ad features a room full of hip twenty-somethings dancing around their laptop, with an upbeat techno beat playing in the background. When you look closely at the screen, there is a message promoting Apple’s latest product. 

Ad Example 4.

For many years, when you were shopping at Walmart, the hardest part about it was finding a working cart. Customers would put carts away in their proper spot or use them to stand on while they tried on shoes. A few years ago, when Walmart wanted to attract more customers and encourage people to spend more time with their families in the store, they decided to change something about their shopping experience. Their solution: bright orange and yellow carts that resemble mini race cars. The new carts come with remote control, and when you push them around the Walmart store, it plays fun engine sounds that make your shopping trip even more exciting than before.

Ad Example 5.

When candy company Sour Patch wanted to increase sales during the summer season, their target audience was teens and young adults who had a sweet tooth. They came up with an idea where they placed full-size candy bars in vending machines that would dispense one bite of the candy at a time for however long you paid. The kids would drop the coin into the machine and then start inserting their hand or arm to try to grab the candy. When they couldn’t reach it, they would continue feeding more coins into the machine until they got a bit of their favorite candy.

Ad Example 6.

When cereal company Wheaties wanted to promote their new line of protein bars, they designed a billboard that would grab the attention of New York City drivers. 

The ad read: “Everything you do is worth it. Even if it’s not easy and takes time and effort.” A picture of a barbell covered in Wheaties was also on the billboard. 

The combination of the encouragement and a motivating picture made everyone who saw it feel accomplished before they even ate their breakfast.

Ad Example 7.

For decades, Skittles has been a popular candy around many parts of the world. Its bright packaging and vibrant colors grab your attention, but it wasn’t until recently that they found a way to grab customers’ taste buds as well. For their 2013 Super Bowl commercial, Skittles designed an ad where the taste of the candy changed with each scene. It started off as an orange-tasting Skittle, then turned into a lemon flavor, and finally ended with a black licorice taste. At the end of the commercial, they showed their logo and asked viewers to “Taste the Rainbow.”

People love buying products that will make them feel like they’re having fun. But what paperwork is required to draft such ads when it comes to filling the demand for a qualified advert writer? 

Advertising copywriter education requirements 

To become an advertising copywriter, you should have at least five years of experience working in related fields like journalism or public relations, as well as strong communication skills and creative talent. 

You should also be able to multitask effectively and meet deadlines without sacrificing the quality of your work! This section outlines some of the education requirements for becoming an advertising copywriter.

Here are three general education requirements in the field of copywriting:

1. Advertising copywriters should have a bachelor’s degree in English, journalism, communications, marketing, business administration, or related fields.


2. Marketing copywriters may need a bachelor’s degree in business administration or marketing with an emphasis on writing

3. Public relations copywriters must have a bachelor’s degree in journalism or communications with an emphasis on writing 

The difference is the emphasis on the core degree and the related qualifications and experience. It is not uncommon for an advertising copywriter to hold a dual degree in marketing and journalism.

Do you want to attend university to meet the copywriting education requirements? If so, read on the find out the 10 of the top universities in the world to study related fields that offer a degree in copywriting.

These are the advertising copywriter’s responsibilities.

Question: What are the job responsibilities of an advertising copywriter?

Your Role as an Advertising Copywriter

As an advertising copywriter, you’ll likely be working alongside other creative professionals, like visual artists and production staff, with clients or customers; and very possibly with marketing managers or even the CEO of the company that employs you. You may work for a small ad agency or international corporation. You may work with small teams or huge, multi-person projects; for 6 months on one ad campaign; or 6 days a week for 6 weeks. There are always surprises in advertising writing.

Advertising Copywriter Responsibilities

As an advertising copywriter, you will be responsible for generating ideas and words for various print ads, television and radio commercials, billboards, and other forms of media. You will be in charge of proofreading and editing your work and alerting appropriate personnel to any errors you’ve spotted—in spelling, grammar, or fact. You may also help design print ads or other graphic elements.

When you get started as an advertising copywriter, it’s likely you’ll be responsible for understanding client needs and communicating with clients to gather information about their product, pricing, target market, and any special requirements. You’ll also provide the client with creative briefs or guidelines on how you plan to meet their needs.

As an advertising copywriter working in-house for a company, you may be responsible for helping employees understand what is needed to meet customers’ needs. You might write the how-to manuals that guide employees through specific jobs.

For example, you might work on a team to create training materials for customer service representatives; or how-to information about using an assembly line robot or computer system, or policies and procedures for employees who operate heavy equipment.

As an advertising copywriter, you might also be responsible for writing copy for use in company brochures—or even on the company’s website.

Freelance copywriter

What is a freelance copywriter? Freelance copywriters are hired by businesses to write content for various marketing and advertising materials. They may come up with slogans, headlines, or ad copy.

It is important that they have an understanding of what their customer wants and needs in order to maximize their success as freelancers. A freelance copywriter can be hired on either a full-time or part-time basis depending on how much work they want to do. 

If you’re interested in becoming a freelance writer, read below for some tips!

Freelance copywriter job description

Do you have a knack for writing? Do you get pleasure from coming up with creative ideas and work well on your own? Freelance copywriting is an option for those who are self-motivated, detail-oriented and looking to build their portfolio. 

This section will outline some of the duties of freelance writers as well as how they can start this career path. If this seems like something that could be right up your alley, keep reading!

Freelance copywriters work independently and typically, though not always, for marketing companies. For small businesses or start-ups, a freelance copywriter can be a very effective and affordable option in the early stages of product brainstorming and launch (beyond promotional materials like websites and advertisements). 

Freelance copywriters can also help you create more effective advertising campaigns, whether online or in traditional print media.

If you’re looking for a freelancer to go ahead and boost your business, here is a description of the work that a copywriter might do:

  • Number 1. Work with information you provide about yourself and your company to create an outstanding résumé. This should include marketable achievements, education, experience, skills, and awards. The goal is to attract the minds of potential employers or clients.
  • Number 2. Take your target audience into account when writing a press release that will announce your new product launch or event.
  • Write an effective email solicitation for donations for a fundraising event. This should explain how the funds raised will be used and why a donation is important.
  • Number 3. Research the market to ensure that your website is current, attracts visitors, and generates leads. The copy should include keywords that help search engines find your site so you can increase traffic from search engine results for key phrases or products you want to sell. 
  • Number 4. Write compelling copy for promotional materials such as brochures and postcards.
  • Number 5. Write effective teaser copy, or ads for print or online media, to attract people to subscribe to your newsletter or watch a video of your product demonstration. 
  • Number 6. Analyze past customer feedback and use it to identify problem areas in existing products and processes so you can make the necessary changes.
  • Number 7. Write compelling copy for promotional materials such as brochures, postcards, and email newsletters that will inform and persuade. 
  • Number 8. Use your understanding of the needs and desires of your target market to develop an effective sales pitch that can be delivered in person, over the phone, or online.
  • Number 9. Monitor the competition to keep track of pricing and look for opportunities to develop better products or provide a superior level of service at a competitive price.
  • Number 10. Use your knowledge of current trends in marketing and branding, as well as website design and SEO, to create an effective online presence that attracts clientele and keeps them coming back for more. 
  • Number 11. Research the market to ensure that your website is current, attracts visitors, and generates leads. Make sure you use keywords properly so you can increase traffic from search engine results for key phrases or products you want to sell.
  • Number 12. Write a compelling welcome page with a strong call-to-action that compels new site visitors to subscribe to your email list or watch a video of your product demonstration.
  • Number 13. Research the success rate of similar websites to identify problem areas in existing products and processes so you can make changes needed for better online conversions.
  • Number 14. Use your understanding of the needs and desires of your target market to develop an effective sales pitch that can be delivered in person, over the phone, or online.
  • Number 15. Track competition to keep track of pricing and look for opportunities to develop better products or provide a priority level service at a competitive price.
  • Number 16. Use your current knowledge of trends in marketing, branding, website design and SEO, to create an effective online presence that attracts clientele and keeps them coming back for more.
  • Number 17. Monitor the competition to keep track of pricing and look for opportunities to develop better products or provide a superior level of service at a competitive price.
  • Number 18. Use your knowledge of current trends in marketing and branding, as well as website design and SEO, to create an effective online presence that attracts clientele and keeps them coming back for more.
  • Number 19. Analyze customer suggestions and use them to identify problem areas in existing products and processes so you can make the necessary changes.

As you can see, these are some of the items one can expect of a freelance copywriting job. There will be more depending on the client that the freelance works for. 

Most freelance copywriters work remotely, some from the comfort of their homes. Next, we will be exploring how you can work an online copywriting job from home. 

Online copywriting jobs from home

Are you seeking a way to earn extra income from home? 

Online copywriting jobs are a great way to do this. You can take on work at your own pace, and there is no limit on how much you can make. 

If you’re still in the market to give it a try, here’s what you need to know about online copywriting jobs. Getting started: 

If you’re serious about online copywriting jobs from home, your best bet is probably going to be using one of the websites mentioned in the next section. 

However, it takes time to build up your portfolio and get known online. To start with, you might find it difficult to find work unless you’re willing to complete beginner jobs for little or no money.

Don’t get discouraged, though; if you keep looking, there are likely to be opportunities at some point in the future. Keep having faith and applying.

If you’re willing to be patient, you are able to do some copywriting work on the side of your regular job or spend some time writing just for fun and then post it online. This way, you might get noticed without having to step away from your current position.

There are many things you need to consider before making the jump. Here are 7 tips for people who are thinking about starting their own freelance business or small business.

Tip 1.) Begin with smaller projects. Not only will you be capable of testing out if freelancing is right for you, but these projects will also allow you to build your portfolio. When starting out, it’s important to ensure that you have samples of your work.

Tip 2.)  Build a website or blog. You need something to show off your work or explain what kind of services you offer. If people cannot identify you online, they will not hire you.

Tip 3.) Create a social media presence. Once your online website or blog is up and running, it’s important to start creating an online presence in order to get your name out there. Use Twitter, Facebook, or Google+ to create connections with people who are interested in similar things as you are.

Tip 4.) Keep learning about freelancing and the business. You should never stop learning about freelancing and related areas of interest. You can never know too much, so stay up to date by reading articles and other educational content online or at your local bookstore.

Tip 5.) Join a community for freelancers. There are many communities online where you can connect with others who share your interests and need help. Freelancers can work together on bigger projects, both bringing in good money for themselves.

Tip 6.) Don’t be afraid to push for feedback or give input. You may know what you are capable of doing, but there’s no harm in asking people who hire you how you can improve your services. At the same time, offer your two cents when someone asks for your opinion.

Tip 7.) Keep track of your finances. There are many downsides, but one of them to freelancing is that you will need to handle all forms of billing on your own. You’ll need to keep track of your expenses and income carefully while you’re working on a project in order to ensure that you are being

Whether you opt for website copywriting jobs from home, freelance writing gigs, or work through one of the other options available, it’s likely that you won’t be able to start immediately. Although these companies often have a wide range of jobs available, you’ll have to apply for each one. Be sure to keep on keeping a lookout for the deadlines and get your applications in quickly otherwise; they might go to someone else.

Freelance copywriter websites

Here’s a shortlist of the best websites to earn your first pay cheque with an online copywriting job. 

Copyblogger – this is a site that offers advice about writing blog posts and articles as well as offering a position to write content. You can select which topics you desire to write about and apply online. As the site is popular, it’s a great way to get some experience as early as possible.

Demand Studios – this website offers copywriting jobs from home on a contract basis. To meet the requirements, you must have a degree or at least 5 years of working experience in an appropriate field.

eLance – this is a global website where companies post jobs in search of freelancers to write for them. Again, you have to have experience, but there are no other restrictions on eligibility.

eZine Articles – you can choose from a huge variety of topics, and once your article is approved by the editor, you get to post it online. This site is very popular, so there’s a good chance that your work will be read.

WriteWork – this is another site where you can choose to either apply for projects or offer your services as well. The good thing about this is the fact that if you’re looking to gain experience, you can do it in a secured environment. You can choose from a lot of topics or types of writing, and once you’re done with the article, users will give their feedback by rating your work.

FreelanceWriting – this website has a very simple layout that makes it easy to navigate. You can upload your personal profile and apply for jobs that are advertised here.

WritersDomain – as the name suggests, this is a website where writers can apply to become part of the writing community. It’s free to use, and you only need your email address to register.

WriterBay – if you’re looking for experience, then you should definitely try out this site as companies post jobs here on a regular basis. The application process is very simple, and the site is relatively easy to navigate.

WritersMarket – this website has a long list of categories where you can find work-at-home jobs for writers. You must have some experience, though, because most companies are looking for experienced individuals. Note that this site does not allow remote work, but it’s still very popular.

FreelanceWritingGigs – this is definitely one of the best ways to gain experience as a writer. It’s a site where companies post jobs, and you can decide to apply. There’s an application process, and once your profile is approved, you can start applying for writing jobs.

Now applying to work on a freelance website is beneficial. What about when one wants to create one’s own website for freelancing? Let’s see next.

Creating your own website as a freelancer

If you’re a freelancer, then your website is the most important tool that you have. It’s where all of your clients will come to find out more about what you do and who you are. 

It’s also something that they need in order for them to hire or work with you. 

So if it’s not up to speed, then it could cost you some business! This section will teach how to create an attractive, professional-looking site without having any design skills whatsoever.

Here Is How to Create a Website as a Freelancer

A website is a new name of the age of information. In fact, it’s an integrated system to provide information and services through digital mediums. In this current era, every individual needs a website for their business, personal usage, or even for some social activities. Many professionals from different sectors have their own websites as freelancers do for their work. This trend is increasing day by day.

In this part, we have included all the necessary steps to create a website as a freelancer. We hope you will find it very helpful and easy to understand. You can also check our post on how to install WordPress on your own click here, and top 5 best free blogging platforms for beginners click here.

Steps to create a website as a freelancer:

There are various steps to creating a website. You can select your choice among them for creating your own website. If you’re not capable of spending money on web designing and hosting at this time, you can go with the self-hosted WordPress blog option. 

Here we will discuss the website and hosting options one by one:

Subdomain or free website hosting:

You may use the subdomain choice to create a free website on the internet, and you don’t need to pay for web hosting and domain name. But, if you want professional-looking and easy maintenance of your website, then this is not a good option. A subdomain looks like

Some famous sites are offering free web hosting services for the personal usage of one individual per user account under their free web hosting services.

Paid Web Hosting:

For paid web hosting services, there are many options available in the market. You have to pay to get professional-looking websites with more features and updating facilities for your own website, etc. Here are some famous sites providing paid hosting web service at their official website: The best-paid web hosting services are provided by Go Daddy.

They impose no restrictions on email accounts, traffic, and CPU resources. Moreover, they offer more than 200 domain names free of cost to their customer for one year period. 

Free Blogging Platform:

Like WordPress, Blogger is also a good platform to create your own website for free. You can use this option if you have some knowledge of HTML language. It will help you to upload HTML pages, images, and videos without any professional assistance. Moreover, Google provides a free web hosting service on its blogger platform.

WordPress Websites:

WordPress is a famous, free, and easy-to-use open-source blogging tool. It is backed by Automattic Incorporation of San Francisco, California, which provides more than 30 million users with its services. If you want to create a website as a freelancer, this option will be the best to go with as it needs minimum web designing knowledge. Moreover, it is a suitable option for personal and business purposes.

If you are willing to make your own website as a freelancer, firstly, you have to select an appropriate domain name for your website, which should be one word .com or .org. The second step is web hosting, And finally, You have to install WordPress on your hosting using a good WordPress hosting provider.

Here are 5 paid hosting providers to help you start your personal website. Most of these offer free trials for new customers.


They offer cheap domain name registration, website hosting, and email services. You can get a free domain with the purchase of one of their paid plans. Good choice if you need to run an online store and want to keep costs low and focus on business instead of technicalities like managing web servers and domain names.

A2 Hosting

A2 Hosting offers a fully managed hosting service with free domain name registration and excellent 24/7 technical support. They specialize in WordPress hosting but also offer SSD-only plans for other high traffic needs, like large-scale e-commerce or photo-sharing sites. If you do not need 24/7 support, there is a free plan available as well.


This is one of the popular hosting providers for freelancers. On signup itself, you get a lot of offers in the form of coupons. They offer a number of coupons and deals. So, if you are looking for a cheap hosting plan, Godaddy is a good option.


In case you want to create a website as a freelancer, blogger, or e-commerce business owner, you should use Bluehost for this purpose. It is one of the foremost web hosting sites in terms of customer support, and it has many fantastic features which will help you to create an impressive website with minimum effort using WordPress software.


Hostgator is an ideal option if you want to create a website as a freelancer, blogger, and e-commerce business owner. It provides free hosting services for 31 days, and after that, it charges only a few dollars per month for its paid web hosting services. You can also use a coupon to get lower prices on your future Hostgator web hosting plans.

Brand copywriting

What is brand copywriting? It’s a technique that helps companies grow their brand awareness and increase sales.

The right brand copywriting will make customers feel like they’re getting their money’s worth when buying your product – which will keep them coming back if they love what you’re selling! Brand copywriting is a very important part of any business, but it can be difficult to do well. 

This part will give you some A+ tips on how to write great brand copy that engages your visitor, reader, or audience following and helps them understand what you have to offer.

For many companies, their brand is the backbone of what makes them successful. It’s not extraordinary for a company to spend millions of dollars on branding and marketing campaigns in order to make sure their audience knows who they are. 

But how can you be sure your message isn’t getting lost in translation? 

One way could be through copywriting. Copywriters focus on the words used to communicate with customers, making it easier for brands and businesses to connect with consumers and establish themselves as an authority in their industry.

Think of how many times you’ve searched for something online. You’ll find an article with the information you’re looking for, but there’s more to it than just that – there are additional details underneath the first paragraph that makes your mouth water after reading it. Or maybe it’s something that sparks enough interest that you click on the link and checks it out yourself. This is where great copywriting comes in – it grabs your attention, tells you what you’re getting into, and makes the need to know more a top priority.

The focus of this part will be on how companies can implement brand copywriting strategies that improve their branding efforts, whether they are looking to build customer trust or simply raise awareness. This section also provides some helpful tips and tricks to get you started on your own brand copywriting journey!

Writing great copy is not easy, but it isn’t impossible either. There’s a process to follow that makes the work easier and more likely to be published and read by others:

Let’s go over each pointer in detail:

1) Know your audience. Who are you writing for? What is their age range, occupation, location, lifestyle – basically anything that will help you write an article or blog post that engages them to continue reading (or scrolling, if you prefer blog posts to be longer).

2) Do your research. Take the time to read other blogs as well as industry publications for news and opinions. If you’re writing a piece about “how to paint,” then take a look at how Art of Manliness approaches painting or another book to better understand how to “paint a picture” in your client’s head.

3) Know how to write compelling headlines. Make them short, punchy, and enticing. If your headline is too long, longer than 65 characters, you risk having it cut off when it displays in search engines or social media sharing sites. So make sure to keep them under that character limit!

4) Write for the reader, not yourself. Always be thinking about what you would want to read if you were the customer. Would it make you click on the link or not? Remember, it’s all about them and what will help build their trust in your brand.

5) Make it scannable – use subheads and bullets! You should also be using headings to break up your text. This makes it easier for people to read and understand what you’ve written. And if they like what they’ve read so far, the headings will encourage them to keep reading!

6) Edit, edit, edit! It’s important to proofread your writing before you send it off into cyberspace. If you’re writing a blog post, make sure to do this before you hit publish. We all make typos – it happens to the best of us. But if your reader sees too many errors or mistakes, they might not feel as connected to your brand anymore. So take the time and do the chore to edit and proofread! Even if you don’t have time to do it yourself, hire a proofreader. It’s worth the investment.

7) Be consistent with your style guide. Your blog post should flow like every other piece of content you’ve created for your brand. Use similar text characteristics (font, font size, bold or italicized sections) and keep things looking neat and tidy throughout!

8) See what works and what doesn’t. Make sure to pay attention to the analytics on your posts (if you send them off to be put up on a website or blog, that is). If something isn’t working, consider changing it up! You might even need to change how you write or present information.

9) Have fun with it! The most vital thing is to appreciate what you’re writing. If it’s a difficult task, consider hiring someone else to do it. But if not, have fun with your words and experiment with different things until you find something that works for you!

Brand copywriting is all about developing the voice of your company or brand as well as engaging with your audience using words. It can be a challenge, but it certainly isn’t impossible if you follow these key steps. 

Write for the reader and know how to write compelling headlines! Then go from there and have fun with it!

Brand copywriter job description

Brand copywriter job description

It takes a unique type of writer to draft the copy that makes people want to buy your product. But what does a brand copywriter do?

A brand copywriter’s job description is to write copy, which can be either for websites or print. This position is an entry-level role with the potential to work up within a company or agency. A person in this position must have above-average writing skills and strong communication abilities. 

These pieces of content that they produce can include but are not limited to: web pages, blog posts, social media messages, and pitches. A successful candidate should have experience in writing creative copy aimed at captivating the target audience with a clear call to action. 

The perfect applicant will also have experience working on multiple projects simultaneously while meeting deadlines and staying within the given budget.

A big part of a brand copywriter’s job description involves conducting research to help provide them with information about the audience, which will be used to create the content. They must also pay close attention to detail and keep an eye out for any errors or inconsistencies in their work.

Copywriters also work closely with other people in the marketing team at their companies. They are part of the marketing team! The copywriter’s role may vary by company depending on the size of the business, but most brands have a team dedicated to creating all their content.

The copywriter will report directly to an editor or publishing manager, who is in charge of reviewing and approving the work that they produce before it goes public. The copywriter may also work with a graphic designer to establish design concepts for their content idea before it is developed into a final product.

The brand copywriter is usually part of the marketing team, which means they will meet regularly with other members of this department to discuss upcoming projects or share ideas relating to what the company is trying to accomplish in a specific market.

A brand copywriter will experience a variety of tasks related to their job description throughout the course of a day, but they must always maintain professionalism when interacting with clients and customers. They may also have to complete administrative tasks such as filing paperwork or organizing data.

Typically, candidates for this position must have a minimum of a bachelor’s degree in marketing or another relevant field. Experience with marketing or writing is helpful; however, it may not be required to get hired for this position. 

Below is a list of requirements included in a brand copywriter’s job description: 

  • Create content for websites, blogs, social media accounts, and pitches
  • Accurately research the audience to make sure you are addressing their needs effectively
  • Meet deadlines while staying within your assigned budget
  • Have excellent communication skills to interact with other members of the company or agency
  • Demonstrate superior writing abilities
  • Be able to do work on many projects simultaneously without neglecting any of them.

Brand copywriting examples 

In this part, we explore some examples of good and bad brand copywriting. 

A brand’s copy is a representation of their voice. The tone, the words, and the phrases they use to communicate with customers all represent who they are as a business. 

These examples will show you how successful brands create engaging content that leaves an impression on their audience.

Good copywriting makes use of both words and design elements in order to communicate with the audience effectively. 

Bad copywriting uses poor grammar, has spelling errors, or doesn’t convey a message clearly enough.

Here are perfect examples of both Good and Bad Copywriting:

Good Brand Copy Example:


“Rolex is a leader in the watch industry, and it has been for a long time. Rolex stands out from other luxury watches because of their dedication to quality, style, and craftsmanship.”

Rolex uses copy that conveys both themselves as a company and their products in a way that is both engaging and memorable. Much of this ad is dedicated to advertising Rolex’s signature crown logo.

Rolex also makes use of quotes from notable people who have worn their watches in order to give their brand more credibility.

To conclude, Rolex does a good job at using copy that engages the audience while simultaneously showing them what they are all about.

Bad Brand Copy Example:

Pizza Hut

“Pizza Hut is a popular fast-food pizza restaurant, delivery, and carry out company. Pizza Hut is also known for its hot wings, breadsticks, and cheese sticks.”

Pizza Hut’s copywriter probably had a long day the day they wrote this…

This example of bad brand copywriting makes use of poor grammar, spelling errors, and an unclear message.

To begin with, the first sentence does not have a subject or clear meaning. “fast food pizza restaurant” can either mean that this restaurant is offering pizza as a subcategory item, or it can mean it’s the main item. It is not until the second sentence that it becomes clear what the first sentence means.

I’m definitely not sure what to say or how far to go into this brand copy example. There doesn’t seem to be any cohesive message in this ad whatsoever – it’s just a jumble of random sentences. 

After reading through the ad once, I couldn’t even tell you what this brand was trying to sell me on. They also forgot to attach prices or any contact information for further inquiries.

I can appreciate how there was an emphasis on high-quality HD photos, but with the lack of copywriting, I still cannot tell myself what this brand is about.

To conclude, the lack of copy makes it difficult for customers to understand what product they are selling and why we should care about their brand. The ad doesn’t seem very trustworthy and fails to make a lasting impression on the audience.


– Good copywriting is clear, concise, and engaging.

– Poor grammar and spelling errors make your brand look unprofessional.

– Make sure you include all the relevant information about your product (price, contact info.). Don’t assume that people will know what you’re selling.

Copywriting for brand awareness

A brand is a targeted name, term, design, or symbol that distinguishes an organization from others. 

In today’s competitive markets, it can be difficult to keep your brand at the forefront of customers’ minds. With so many other brands competing for consumer attention on a daily basis, how do you ensure that your brand is still top-of-mind? 

A great example of this is McDonald’s signs and golden arches. Those golden arches are not just for decoration. They help people identify the restaurant as well as their food which has given them such a strong brand presence in the world today.

The following tips will keep in mind while writing out your next campaign:

– Use industry jargon to your advantage: Speak the language of your customer, and you’ll go far. If you’re marketing a product aimed towards moms like strollers, make sure you know how to describe them in words that they would understand and use those words in your writing. That will help build brand awareness for their brand as well as generate trust and credibility for your company.

– Showcase the differences: For every product, your market, be sure to show how it differs from others in its category. It can be as quick as getting lost when so many brands are competing against one another. With so much competition, it’s necessary to differentiate yourself in order to build brand awareness and place your company image at the forefront of customers’ minds.

– Target multiple demographics: This may seem like common sense, but when you’re writing about your product or service, make sure to target different demographics, whether it’s age, gender, income level, etc. It’s important to show how your product benefits specific groups in order for them to become customers of your brand.

– Get customers involved: Involvement is a great way to increase engagement and generate customer loyalty. One of the best examples of this is when you ask for customers’ input on future products or services by hosting surveys, focus groups, etc. When consumers feel like they’re a part of a brand, they’ll be more likely to continue purchasing products from that brand.

– Form partnerships with influencers: Influencer marketing is a great way to help increase your brand awareness, especially when you can form strategic partnerships with influencers who have a strong online presence. This allows the influencer’s followers to see your product while also increasing their own following in return.

– Don’t ignore the power of video: Video marketing has become increasingly popular due to its effectiveness. It’s easy for people to quickly digest information by watching a short video versus reading text on a page. When you’re writing out content for your next campaign, look into how you can include videos into your strategy in order to help build brand awareness.

 Use keywords to drive search engine rankings: When writing out content for your brand, make sure to use relevant keywords that’ll help you rank higher in the search engine. Placing these keywords within blog posts and articles will help increase traffic and generate leads which can assist in establishing a mighty online presence for your brand.

Now that we’ve covered some strategies on how to write out content for your next campaign, let’s take a better look at the importance of writing effectively:

 It’s about more than just words: When you’re writing content for your brand, it’s vital that you offer as many details as possible. Having well-written copy is essential in helping customers understand and engage with your brand.

– It’s not about the numbers: You’ve probably heard that “content is king,” but that’s not always true when it comes to how effective content actually is. While producing a large body of work may seem helpful, it isn’t always necessary for your campaign. Instead, focus on writing 200-word articles or blog posts that’ll answer your customer’s questions and include the necessary details that you need.

– Follow a calendar: Creating a content calendar will help keep you organized, which is essential in helping you create and schedule out blog posts and articles for your brand. This will make it easier to come up with ideas for upcoming campaigns and also allows you to plan ahead instead of scrambling to find content on a deadline.

– Quality over quantity: While it’s hard to produce quality work in a limited amount of time, it is possible. When writing out content for your brand, make sure that you’re putting your best effort forward by hiring writers who specialize in the craft of copywriting and employing editors who can help proofread and brainstorm ideas.

– Keep it simple: Keeping your writing to a minimum length will help you produce effective content without overwhelming your readers or customers. It’s also best to avoid using technical jargon that only people who are in the industry would understand instead of generalizing concepts, so they’re easier for new audiences to digest.

Using these strategies, you’ll be able to write out an effective copy for your brand to help increase engagement and generate customer loyalty.

Brand copywriting guidelines

What do you think or what comes to mind when you see a brand logo? 

The colors, the name, and what it stands for all come to mind. For some people, they may associate certain brands with their childhood or even their first car. Brands are powerful tools that can evoke emotions from consumers–good or bad. 

That’s why branding is so important! In this section, I’ll be going over how to write copy for your brand in order to put yourself in a position to make a deep emotional connection with your customers.

These guidelines should be followed whenever you need to write copy for your company or product.

Speak in first person and use “I” instead of other pronouns. For example, I wanted a new scooter, so we went down to the shop and found one that met my needs.

Instead of: He wanted a new scooter, so they went down to the shop and found one that met his needs.

Always use positive language. For example, I don’t like flying. I’m terrified of it.

Versus: Flying is terrifying.

Use short sentences for emphasis, especially when making a point that you want the reader to remember or believe in strongly (e.g., “We are the best”)

Use action verbs to make your text more engaging. For example: To start using our product, you need to sign up first.

Versus: Signing up is the only way to use our product.

Replace overused words with fresher language that fits into your brand’s tone and messaging. For example, We work hard to make your product easy to use.

Versus: Our product is user-friendly and easy to start using in minutes.

Use organized bullet points and numbered lists where appropriate, but do not overuse them. For example: Learn how we can build you a website that will grow your business in five easy steps.

Versus: Our website will grow your business in the following ways…

When you ask questions, make sure the answer is implied. For example: How can we help you?


Do you have any questions about how we can help you?

Following these steps will help you be one step ahead of the competition and on your way to getting your brand to stand out in customers’ minds. 

Types of copywriting niches

Copywriting is a popular career choice for many people because it’s so versatile. You can write copy for advertising, marketing, or social media purposes.

The possibilities are endless! But what type of copywriter should you be? And what are the best copywriting niches?

Many people are unaware of the many different types of copywriting niches available. This section will help you to identify which niche is right for you and how to get started with your new career!

There are three major types: 

The first type of niche is article marketing. Article marketing involves writing articles on topics related to your industry or business and then submitting these articles online in hopes that they will be published by an online magazine or blog. These pieces can help increase traffic on your website, build links back to your site, and give people more information about you or what you do. The drawback with this niche is that it takes time for

The second copywriting niche is inbound marketing, a style of writing used to draw customers in through great content. Inbound marketers target their products at people who are already searching the web for what they have to offer in place of trying to convince people to go look for it. This means you have to have a solid understanding of your customers and what questions they may be asking online so that you can offer the information they’re looking for on your website. Inbound marketers typically use social media, blogging, and SEO to improve their business’s online presence.

The final copywriting niche is called direct response writers, which aim to increase consumers’ actions, such as purchasing an item or visiting a website. This niche is used for advertising and online marketing in businesses that sell physical products.

Another way to find your copywriting niche is based on your interests, skills, and hobbies. For example, if you take pleasure from writing about food, then you could consider being a food writer. If you enjoy traveling, then you could be a travel writer.

Try these 6 niches to find the perfect fit for you!

1) Financial Copywriters create compelling content for financial institutions like banks and credit unions; 2) Healthcare Writers are in high demand, so there are many niches to choose from; 3) Law Copywriters write content for lawyers and other legal professionals. 4) eCommerce Content Creators focus on engaging digital buyers through effective web copy; 5) SEO Writers generate search engine optimized content that ensures customers find your business online, 6) Web Content Creators create content that engages online buyers and gets them to take action.

There are many different options and multiple choices to consider when looking for your copywriting niche- take some time to look at which one is best for you!

How to find your copywriting niche

Many people struggle to find their copywriting niche. It’s a difficult thing to do because it requires you to know what your strengths and weaknesses are, plus what kind of writing style suits you best. 

Don’t worry, though; we’re going to help you figure out all that in this section! Ready? Let’s get started!

“So you want to be a copywriter?” I can hear some of you asking. Great! 

But first, let me ask you a single question: “Do you know what your niche is?” If not, then these are the steps that you need to happen to find yours.

1. Start with a simple self-analysis. What do you like? What are your interests? What’s your favorite activity, hobby, or pastime? Do you like to write? If so, what is the type of writing do you like: Creative writing (stories and novels)? Informational (reports and articles)? Technical (software manuals and non-fiction books)? Humorous (jokes and comical stories)? Can you write in any other forms? What types of writing have the edge over the others?

2. Find your strengths. Once you’ve figured out what you like, find out what you’re good at. Do a self-assessment of your skills and abilities. Then, check out your educational background for clues. For instance, are you a good editor? This is usually the case with writers who majored in English or Communications. Did you take any writing-related courses in school? A list of classes completed can be very helpful in determining your strengths and interests.

3. Do what you’re good at. This is a simple step in the process. Now that you know what you like and what you’re good at, it’s time to use your talents to make some money!

4. Do something you love. Last but not least, find something that makes you happy doing so you can keep up the good work for many years.

Finding your niche is a difficult but rewarding task. Take your time and focus on the steps above, and you’ll be writing in no time!

Copywriting is a fairly new and ever-changing industry, but there are some niches that always seem to be in demand. There’s nothing more satisfying than landing a copywriting gig for one of these industries because you know your work will make an impact.

If you are looking for copywriting niches to get into, here are the top five most popular niches. They range from e-commerce to health care to technology. All of these industries have a need for copywriters, so it is important that you find one that matches your interests and skillset best.

The top 5 copywriting niches are:

1. Technology companies are always looking for copywriters because they have to write about very complicated products that most people won’t understand without some clarification. This means that you will need to be able to simplify your writing so that it is easy for everyone to understand. The best thing about this niche is how much money you can make since they typically pay top money for these types of projects.

2. Online stores, in particular, Amazon, has a ton of products that need to be written about in an interesting way so that the customer will be enticed into learning more and eventually making a purchase. A lot of people are looking towards eCommerce companies because they can work from home without a boss breathing down their neck.

3. If you are a good writer and have an interest in health care, there is a huge demand for you to write about different topics in the medical field. The best thing about this type of work is that it can be done from home without dressing up for a 9-5 job. There are various types of copywriting jobs, such as blogging, web content, and press releases.

4. Many small businesses need to write about their services but can’t afford a full-time writer, so they hire freelancers on the cheap. It is important that you market yourself as an expert in your field and know more than anyone else, and then you will have no problem getting paid to write.

5. Finally, one of the most popular copywriting niches in real estate because it involves a lot of selling. In order to sell people living in a home, you need to know how to use your words and create compelling copy that will inspire them to understand why they should buy the home. This is very important because you’ll need to be able to think like your target audience so that everything you write resonates with them.

Best copywriting niche

If you’re looking for the best copywriting niche, then this section is for you.

The best copywriting niche is one that has untold stories and untapped opportunities. It’s a market where you can make the most impact and really get your name out there by providing unique services or products to people who need them. 

When you’re trying to decide which route you should take, consider these three things: what do they want? What do they need? And how can you provide value? By keeping this in mind, making yourself stand out from others will be easier than ever before!

However, with so many different industries out there, it can be hard to choose which one you want to specialize in.

Let’s look at some of the best copywriting niches that you can find and why they might be a good choice for a beginner.

1. Lawyers

If you enjoy writing helpful articles or reviews that will educate people, then becoming a lawyer’s copywriter could be your dream job! There are many lawyers in the job market who would love to have an article written about their business but either cannot find the time or don’t have the talent to do it themselves. Writing for lawyers is a huge opportunity and is in higher demand than many would think.

2. Diet & Fitness

There are hundreds of diet and fitness gurus out there who will pay great rates for quality written content, but they’re often hard to find on Google, thanks to the almighty SEO. You can also write articles for people who are trying to quit smoking or even create a site where you put up advice for those trying to remain sober. Whatever topic you choose, it’s an excellent route to take if you want to make money writing about something that helps improve people’s lives!

3. Hair Stylists

Many hairstylists have a tough time trying to find the time to print out business cards or flyers, let alone write an article! If you enjoy writing and love creative thinking, then becoming a copywriter for hairdressers might be the right job for you. Most of them will either pay you upfront or put you on a commission-based system. Either way, you’ll be able to get paid for doing something fun and making your own schedule!

If none of the above comes across like the right business for you, then there are always other options such as:

– Chiropractors

– Cookware stores

– Auto service centers

The list goes further, but the point is that there are many businesses out there who need help writing content.

But if you’re still not sure which niche you might like to start with, then consider these points:

  • Does the topic pass my “sizzle test?”
  • Can I add real value
  • Is the market big enough that I can grow over time
  • Am I passionate about this topic?

If your answer is an undisputed “YES!” to all of the above questions, then your best copywriting niche could be closer than you think!

Highest paying copywriting niche

The highest-paying copywriting niche is the medical industry. Companies in this space are always looking for new ways to market their products and services, which can sometimes be very expensive. As a result, companies in the medical field are willing to pay top dollar for quality content. This makes it an ideal location for copywriters who want to make money writing online.

The second highest paying copywriting niche is the legal industry. Lawyers and law firms need written content for a variety of purposes: web content, blog posts, search engine optimization (SEO), social media updates, and site pages. This demand can be very lucrative if you know what you’re doing.

The beauty of writing copy for the medical and legal industries is that they offer a lot of opportunities to write in different styles. For example, lawyers rely heavily on persuasive writings that convince the reader about a certain topic or viewpoint, which is something you rarely see with other markets. The medical field also offers a variety of writing opportunities. Some common writing formats in this industry include:

* Product descriptions (i.e., explaining the uses and benefits of a medical device)

* personal stories (i.e., promoting a new treatment option through the use of past patient experiences)

* educational materials (i.e., explaining complex medical topics in layman’s terms) It is also possible to delve into more technical writings if you have the proper background. 

Overall, copywriters with a variety of writing skills can find opportunities in this industry – ​and they tend to pay quite well.

The legal industry is similar to the medical field in that there are many opportunities for writers who wish to make money online. Lawyers and law firms need content for a variety of reasons: website pages, blog posts, press releases, social media updates, and SEO. There are also opportunities within the legal industry that don’t require writing, such as data entry or administrative work.

The beauty of this market is that attorneys need writers who can get their point across in a persuasive manner – an ability not required in most other fields. Lawyers and law firms also need content that is accurate, well-researched, and properly cited – which makes for higher quality writing compared to many other industries.

Furthermore, if you’re able to land long-term clients in either of these industries, they’re willing to pay a premium for the top-notch content that you produce. This means more money in your pocket as a copywriter.

There are also writing opportunities outside of these two fields that can help you make money online, such as:

* higher education (i.e., college websites)

* financial services (i.e., investment firms)

* consumer products (i.e., companies that sell technology or home appliances)

It’s not quite as lucrative as the medical industry, but it can still be a nice place to make money writing online – especially if you’re willing to branch out into other niches.

The key thing to maintain on top of mind is that writing has the potential to be very lucrative in general – but not all niches are created equal.

For example, companies in finance and marketing tend to pay writers less than medical or legal firms – even if they’re trying to sell similar products or services. As helpless as it may appear, you should always do your research before deciding which markets to write for.

Copywriting salary

Rates range between USD $40,000-$80,000 per year, depending on experience level and qualification.

If you are interested in a way to make money from home, then copywriting may be the perfect opportunity for you. These jobs can allow you to work flexible hours and set your own schedule. The average salary ranges between USD $40,000-$80,000, depending on experience level and company size. 


There are many different types of copywriting positions available, including social media manager or content strategist, among others, so find the one that best fits your skill set! If this sounds like something up your alley, read on below for more information about what it takes to excel in this field, as well as how much potential annual income there is with various job titles.

Entry-level copywriter salary – The beginner in the field of copywriting may start out making around USD $40,000 a year.

Mid-level copywriter salary – With experience, the mid-level copywriters who have been in the industry for 5+ years can expect to make an average of USD $65,000 a year in this area.

Upper-level copywriter salary – The upper-level copywriters are the ones with 10 years of experience or more. They can expect to make an average of USD $93,000 a year in this area.

Senior-level copywriter salary – A senior-level copywriter has worked 15 years in this field, and they have excellent experience under their belt. This may be the perfect open job for you if you have a Ph.D. in the field of copywriting. They can expect to make an average of USD $121,000 per year on this level.

Expert level copywriter salary – These copywriters are the ones who have worked more than 20 years in the industry and are seen at expert levels by companies. They can expect to make an average of USD $162,000 annual income on this level.

Leading level copywriter salary – The leading levels are the highest status that you can achieve in the field of copywriting. These are usually for those who have worked 30 years or more and are considered leaders by their companies. They earn an average of USD $201,000 per year on this level.

International level copywriter salary – The international levels are the highest you can go as a copywriter who has worked more than 40 years in this industry. These individuals are truly influencers and leaders by their companies. They earn an average of USD $225,000 per year on these levels.

Freelance copywriter salary

How much do freelance copywriters make? What is the average freelance copywriter’s salary? Let’s look at the factors affecting one’s income.

When it comes to the freelance copywriter salary, while the amount of money you can expect to make varies depending on a number of factors, such as location and experience level, it is possible for a skilled writer with several years of experience under their belt to earn six figures annually.

For example, a newbie copywriter might only expect to make around $25/hour, while an experienced professional can command up to $150/hour for their services. The average salary falls somewhere between these two numbers at around $50-75/hour.

There are also copywriters who make even more than this, making salaries in the $100s/hour range. This is particularly true for those copywriters whose skillset spans several areas of expertise and enables them to create content that is not widely available on the market today.

Experience level

The amount that freelance copywriters can earn is directly proportional to their experience level. An entry-level writer with a small amount of experience under their belt might expect to make somewhere between $25 – $40/hour.

As a copywriter gains more skill and build up a portfolio, they can command higher rates for their services. Copywriters with many good years of experience in the field who are continuously being hired for high-paying projects can charge up to $150/hour.

Larger, well-known companies are also known to pay their copywriters more than small businesses and start-ups do. Businesses that have a large marketing budget are often willing to pay copywriters salaries in the six figures range because they see it as an investment.

Copywriters with a certain area of expertise, such as conversion copywriters who have the ability to increase online sales and revenue, will also be in greater demand and easily command six-figure salaries. This is why many copywriters make less than $50/hour while others make much more.


The location in which you do your writing greatly affects how much money you can make. New York is the top-paying state in which to be a freelance copywriter, with an average salary of $62/hour. This is closely followed by California at $60/hour and Illinois at $48/hour.

It is also helpful to consider the cost of living as a freelance copywriter. While many people expect to make more money in larger cities, there are often higher expenses as well, such as rent and food prices.

For example, if you live in New York, but you typically charge $75/hour, you will only be bringing in a little over $30/hour after deductions for taxes and other expenses.

For this exact reason, it is an excellent idea to spend some time researching how much money you can predict to make in your area of choice before you move there.


One of the biggest sets of criteria that affect how much freelance copywriters make is their specific skillset. Copywriting is among the top 30 fastest-growing careers today, and more businesses than ever are looking for skilled writers to help them with their marketing efforts.

This means that there is a strong demand for freelance copywriters at any experience level. However, this high demand often translates into a higher salary for writers with an extensive skill set.

This is especially true for copywriters who are skilled at conversion copywriting. These individuals have the ability to increase their client’s sales and revenue through writing, so they are highly asked for in all areas of business. Copywriters who can write different types of content such as landing pages, direct mail, email marketing, and more are also in great demand, which puts their salary well into the six figures.

Freelance copywriting hourly rate

How much money should you charge clients as a freelance copywriter per hour? 

It’s important to know what other copywriters are charging so that you can decide what amount works best for your situation. 

This section will discuss freelance copywriter hourly rates and provide some tips on how to determine your price point!

The freelancer’s rates depend on the type of work they do, their skillset, and experience level. This section will go into more facts about what these factors are and how much you should be charging per hour for different types of projects to help you figure out your own rates. 

If you’re a beginner or intermediate freelancer, then this article will be helpful because it talks about whether taking on lower-paying jobs is worth it in order to build up your portfolio with basic skillsets like SEO articles or ghostwriting services. 

For more experienced writers, I’ll discuss how much to charge for higher-paying jobs like press releases or TV commercials, as well as give some tips on negotiating for higher pay.

There are various other factors to consider when pricing your hourly rate as a freelancer, like what type of work you’re doing and how much experience you have. Use the data and information below to help you decide an appropriate number for yourself — whether it’s higher or lower than what other writers are charging!

Different types of freelance copywriting jobs have different potential pay rates, so it’s important to know what you could make before deciding on your rates. Here are some types of work and their average hourly rate, which has several quotes from industry norms.

 $50 per hour for basic SEO articles. However, lower-paying jobs like SEO articles can add up if you do a lot of them since it’s repetitive and easy to learn (just change around some words or phrases), so you can make money quickly while building up your portfolio.

Some SEO articles pay $30-40 per hour or less. Other sources claim that the average rate is $50 per hour. I think that’s because these articles are just listing average rates, while this article includes quotes from freelancers who have done SEO writing gigs.

If you’re a beginner or intermediate freelancer, then it might be worth taking on low-paying jobs like SEO articles to gain experience and build up your portfolio while you’re learning and figuring out what your rates should be.

– $75 per hour for ghostwriting services, which includes writing website content and blog posts. Ghostwriting is a good job to start with because you don’t need any special skills or experience to do it, so it’s perfect if you’re just starting out in the freelance world.

– $75-$150 per hour for writing press releases, depending on the amount of research required. Press releases usually pay a bit more because they require extensive research and fact-checking to make sure that what you put together is accurate and credible. However, press release writers don’t always have a lot of flexibility with deadlines, so it may be worth not charging so much if you can’t meet a tight deadline.

– $300 per hour for TV commercials, which is pretty high considering that they’re only 30 seconds long. Some freelancer writers for TV commercials can make as low as $25 per hour or as high as $300 per hour depending on the client, their experience, and the type of commercial (but usually they make around $300 per hour).

– $100-$800+ per hour for ghostwriting novels. Novels are very high-paying projects because they take a long time to write, but they pay well because there aren’t really any other similar jobs that pay as much. If you can write a great novel, then you have the potential to make a lot of money from it.

– $20-$50 per hour for blog writing. It’s easy to get muddled up as to what beginner rates should be because there are some really big names out there who charge huge amounts for their work, but they’re usually paid by large companies. So if you’re just starting out, it’s a good idea to charge less per hour until you build up a clientele and get some experience under your belt.

– $50 for a 500-word article is decent pay if you can find an ongoing or regular client who will hire you for multiple articles over time. The more articles they give you, the higher potential for pay increases. But if you can’t find an ongoing client who will hire you regularly, then it’s better to charge by the hour, which brings us back to our original discussion…

How much should I charge?

Freelance writing hourly rates are calculated based on what your time is worth. Let’s say that you’re an accountant and your time is worth $75 per hour. On the other hand, let’s say that you’re a writer and your time is only worth $25 per hour. You can’t charge both of these rates because one person would make more than the other for working the same amount of hours.

It all boils down to finding harmony between what you believe your time is worth and the going rates in the industry. If you find writing to be easy and it doesn’t take as much effort as other jobs do, then you’d raise your hourly rate because it takes less time for you to produce X amount of words. On the flip side, if writing is difficult and takes a long time for you to produce a few hundred words, then your hourly rate would be lower because it’s taking you longer to complete each task.

Your writing rates should be based on the time and effort that is required for you to write X amount of words. If it requires very little effort from you, then charge more per hour. If writing takes up too much of your time, then you’ll gradually lower your hourly rate. Concerning how much to charge per hour, it really depends on the industry and what your time is worth to other companies/individuals.

These rates are just guidelines; they’re not mandatory for you to follow by any means. The critical thing is that you remain consistent with your hourly rate and that you’re comfortable with your work and how much time it actually takes for you to complete a task.

Advertising copywriter salary

The median annual income for an advertising copywriter in the United States is $45,000 per year. That’s about $31 per hour. 

The salary ranges from low-end to high-end depending upon the level of experience and education as well as geographic location. If you have years behind your back and experience in marketing or communications, then your payment might be higher than some other people who only majored in English literature or creative writing. Some companies will try to hire someone that has both, but this is difficult because you’re going to need more money if you want to live in a metropolitan area like New York City, San Francisco, or Chicago, where the cost of living is high. 

So it may actually make sense for you not to get too many additional degrees unless they are specifically related to advertising.

Some positions require a bachelor’s degree in business or communications, while others only require on-the-job training. 

Advertising agencies may offer benefits such as health insurance, retirement plans, and paid vacation days. A full list of job duties performed by the advertiser copywriter includes: creating slogans, writing taglines and other promotional materials that will be used in print ads, radio/television spots, or online campaigns, brainstorming ideas with other members of the project team, and conducting research.

Content writer VS copywriter salary

Do you know the difference between a content writer and a copywriter? 

A content writer is someone that writes articles on subjects for various sites, while a copywriter is focused on marketing messages. 

This section discusses how to differentiate between these two types of writers as well as their average salaries.

The content writer and the copywriter both have a similar job description. They are responsible for creating written material that will be published online, in print, or elsewhere.

The average salary for a content writer might be less than that of a copywriter, but it’s important to consider the different responsibilities within each job description. 

A content writer is responsible for creating quality written material in order to help promote products or services on behalf of their employer while also ensuring the company meets its objectives in terms of marketing. 

On the other hand, a copywriter’s main responsibility is writing compelling advertisements that will ultimately lead consumers into making purchases based on what they read.

The average salary for a copywriter in the United States ranges from $50,000-$85,000 per year, depending on experience level and industry requirements. 

The average salary for a content writer is around $30,000-45,000 per year, with little room for growth over time due to competition in this job field.

The content writer should not be confused with the technical writer, who is responsible for writing documentation to help explain how to properly use computer software or hardware. This type of writer typically has an associate’s degree in technical communication or a related subject.

The actual work that is performed by both the content writer and the technical writer is quite similar. However, there are differences in terms of responsibilities, industry requirements, and education level required for each position.

The typical salary for a technical writer is $63,000 per year, while the median salary is $54,000 per year.

Salary of copywriters around the world

The salary of copywriters around the world is vastly different depending on location. It should be taken note that this data is taken from multiple sources.

This section will discuss how much this profession pays in different countries around the world.

The following are some sample salaries for copywriters in various countries: 

  • The United States – USD US$45,000 per year
  • Canada- CAD $43,500 per year 
  • Australia – AUD $50,000 per year
  • United Kingdom – £25,000 per year

United States: Salary of copywriters around the world

A copywriter’s salary in the United States ranges from around US$41,700 to as much as US$88,590 per year. The top 10% make more than US$92,660 per year.

As a round number, copywriters in the United States can expect to make between US$45,000 to US$65,000 per year. In San Francisco, they can earn up to US$78,000, while salaries in Atlanta averaged US$62,441.

A management-level copywriter has an average salary of US$63,912, while a self-employed copywriter has an average salary of US$54,000.

Australia: Salary of copywriters around the world

A small business copywriter can expect to earn anywhere from AU$45,000 up to AU$65,000 per year. Large companies usually pay their copywriters between AU$50,000 and AU$80,000. A professional Australian freelance copywriter can charge anywhere from AU$80 to $150 per hour. However, top copywriters are typically paid between AU$150 to AU$250 per hour.

Australian industry salaries can vary greatly depending on factors such as years of experience, the number of hours worked in a week, who you are employed by, and what role you play within the company. A typical salary published for an Australian with 5+ years of experience is AU $72,000 to AU $105,000.

An Australian copywriter’s average hourly rate is AU$41 (equivalent to US$34). Per word, copywriters in Australia can charge between US$3 and US$4 per word. Those with 10+ years of experience can charge US$5 per word.

Canada: Salary of copywriters around the world

The Canadian Copywriter’s salary is approximately CAD$43,500 per year. The best-paying industries are Pharmaceuticals, Computer Services, and Software Publishers, while the best-paying cities are Toronto, Ontario, Calgary, Alberta, and Ottawa.

A Canadian copywriter for a marketing company makes an average salary of CAD$55,000 per year.

The hierarchy of copywriting levels ranging from entry to senior copywriting follows these national estimate salaries:

  • Entry Level- CAD $34,000 to CAD $45,000
  • Mid Career- CAD $45,000 to CAD $60,000
  • Experienced- CAD $60,000 to CAD 70,000
  • Senior- CAD $70,000 to CAD $90,000

United Kingdom: Salary of copywriters around the world

A UK copywriter’s average hourly rate is £30.34 (equivalent to US$50), or £14 per 1000 words.

A copywriter/creative director can expect a starting salary of £17,000. The mid-level range is £25,000, and top earners have salaries between £33,000 and £44,000 per year.

A UK copywriter or “content creator” with 1+ year of experience typically earns £20,000 to £25,000 per year. This increases from £30,000 to £35,000 for copywriters with 5+ years of experience.

Brand copywriter salary

Brand copywriters are responsible for writing the text that goes on a brand’s website, packaging, and promotional materials. 

This can include product descriptions, taglines, press releases, advertisements, and more. Brand copywriters work closely with graphic designers to ensure their written content is aesthetically pleasing as well as effective in communicating the company’s message.

Let’s take a closer look at what these jobs entail and how much you could expect to earn if you decide to join the ranks of brand copywriters!

The typical salary for this position can range from $45,000-$75,000, depending on experience level and geographic location.

The average salary for this position is $55,000. The lowest earners in this field make around $36,000 per year, whereas the highest earners make up to $80,000 annually.

Specialized copywriters can expect a higher salary.

If you’re already employed in an unrelated field, such as public relations or marketing, you may find it easier to transition into the world of brand copywriting if you enroll in a certificate program for copywriting. Aspiring brand copywriters who don’t have any prior experience working in advertising and marketing may need to start their work-life at the bottom of the totem pole, taking on projects for small businesses or local companies.

Brand copywriters who have experience in publishing may have an easier time finding higher-paying jobs with larger corporations.

If you’re looking into this line of work, it’s important that you know what to expect day-to-day. The majority of brand copywriters work for advertising agencies, web design companies, or in-house marketing departments. If you’re included in a small team, you may be responsible for working on multiple projects at once, but if your agency is larger, you can expect to work one-on-one with clients and their brands.

The job of a brand copywriter involves more than simply sitting down and writing. You’ll also need to meet with clients to discuss their demands, speak with graphic designers to ensure your copy doesn’t conflict with the design elements and be able to switch gears quickly if needed.

Branded copywriting is becoming increasingly popular as companies want their brands to be not only effective at selling products but also as a marketing tool that stands out from competitors.

If you’re a great writer who enjoys communicating with clients and coming up with creative ways to connect with audiences, this could be the job for you!

In addition to writing, brand copywriters will need to know how to select the best fonts, images, and colors to support the written content.

The most important skills for a copywriter include being able to produce high-quality writing that’s free of grammatical errors, great attention to detail, and the ability to meet deadlines.

They must be able to come up with messaging that can sell a product without coming across as overly salesy.

You can earn the most money in this field by having an extensive background in marketing, public relations, or advertising.

The typical workweek for a brand copywriter is about 40 hours, but it’s not uncommon to work overtime when faced with a deadline, especially if you’re working on projects that are time-sensitive.

Brand copywriters who have a flair for language and a knack for storytelling will find the most success in this field. If you strive to create compelling narratives and enjoy immersing yourself in new projects, this may be the perfect career path for you!

Copywriting jobs

Are you looking for a copywriting job? We have some great tips and pointers to help you find the perfect position. If you’re interested, keep reading!

Here at WriteForCopy, we list all types of jobs – from small business jobs to freelancer jobs and everything in between. We’ll show you how to land those copywriting jobs so that your resume will stand out among all the rest. 

With so many jobs available on the internet, it can be hard to know where to begin. So we’ve compiled our favorite places that we look when we’re looking for new copywriters. 

So, how to get a copywriting job in today’s tough economy? For many people, their day consisted of sitting at home and watching the news all day, waiting for another round of layoffs. If you’re one of those citizens that has been out of work for a while, then you should be aware of how hard it could be to seek out your next opportunity. You need to find something that will not only pay the bills but also allow you to use your education and skillsets in a way where they are valued. The best place to start is with a copywriting job – no matter what field or industry you have experience in, there is always demand for exceptional writers who can communicate well both online and offline. So take some time now to read and explore this part for copywriting jobs.

7 steps to getting a copywriting job:

Step 1: Find out what you’re REALLY good at

Don’t go into something else that you care about. Go into something you know you’re good at. Because if you use your commercial copywriting skills to help get a job in another field (like marketing), then it probably won’t work out.

Step 2: Know the industry.

For example, if you want to break into technical writing (writing documents for a specific kind of technology, like a website template), then learn as much as you can about this specific type of tech: the more knowledge and working practice you have, the better.

Step 3: Find a market that you can own.

Find an underserved market, then become THE go-to person for that specific industry or demographic. Once you’ve completed that, your cell will start ringing with people asking you to write! 

Step 4: Join a copywriting group

I wouldn’t have gotten anywhere without my local social media groups. I’ve learned so much from the other members, and I’ve written for them as well. It’s also a great place to stay up-to-date with what’s going on in the industry.

Step 5: Read books and blogs

Keeping up with your industry is crucial. This leads us to the next point…

Step 6: Study other people’s ads and write better than them

This goes back to “knowing your industry.” If you want a copywriting job, then you need to be able to write in that style or tone of voice. It’s best to look at ads that are targeted towards your demographic or industry, then write better ones.

Step 7: Get experience in the industry.

When you’re applying for a job, people always want to know what you’ve done before, which is why it’s great when one of your old projects would work for this position. For example, if you want to break into the tech industry, it’d be great to show your website or mobile app.

You can get these kinds of projects by doing work for free, then asking to put them on your website for potential employers to see. This is why joining a local copywriting group is so important… because that’s a great place to get work.

Also, don’t forget to check out a copywriting course because it will teach you the exact skills employers want.

Online copywriting jobs

If you’re looking for a passionate lifelong career that is in demand, pays well, and allows you to work from home or anywhere there’s an internet connection, then online copywriting jobs are just the thing. 

Online copywriters can write anything from website content to SEO articles. If this sounds like something you would enjoy doing, then read on!

In most cases, online copywriters are not expected to have any prior experience. This is a benefit because it allows people from diverse backgrounds and with various educational levels to qualify for these types of positions.

Online copywriting jobs don’t necessarily require you to go back to school or take on-the-job training. There are many freelance sites that cater to professionals who want to work independently or who are looking for a change of pace.

One benefit of online copywriting jobs is that you can work from home, which provides a more lenient schedule and allows you to spend more time with family or friends. You can take your dog for a walk during lunch, play soccer with the kids in the afternoon, and go for a run when you get home.

The great thing about online copywriting jobs is that you can do them anywhere with an internet connection. So, even if you have to go far or travel for business, you can still work from your hotel room at night or during downtime between sessions.

There are several options available for online copywriters. Many websites are desperately looking for good writers who can create informative, unique content. Other online copywriters are hired to promote products or services via social media sites like Twitter and Facebook or to provide SEO-related information on blogs or other types of webpages.

Creating website content is one aspect of online copywriting jobs that can be particularly helpful for people working from home. In most cases, a client is looking for a writer who can take the key points of their website and summarize them to attract more viewers.

Once you understand how websites work and what makes site visitors stay longer or leave without taking any action, it’s much easier to create content that people will enjoy reading, so they will be more inclined to learn more about a company’s products or services.

One of the key aspects of online copywriting jobs is being able to communicate effectively via the written word. If your written English skills are poor, then you might have a difficult time with this type of work because communicating well with a client is very important.

Good communication skills are one aspect of online copywriting jobs that can be difficult for some people. In order to write excellent copy, you need to have a good grasp of the language and be able to communicate effectively.

In addition, you must have strong writing skills if you want to promote products or services via blogs or other types of social media sites. One mistake copywriters make is taking on too much work. Writing content for a blog, tweeting links throughout the day, and replying to comments can be time-consuming.

If you don’t have strong writing skills or you aren’t able to keep your attention focused on one thing at a time, then it’s best that you stick with other types of online copywriting jobs.

Freelance copywriting jobs

How can you find freelance jobs as a copywriter? 

Freelancing is a new and great way to make money online, and there are many jobs available. You may be wondering how copywriters can find freelance jobs. 

Since this is an area where you need a strong sense of creativity, having a website will definitely help get your business noticed. In addition to that, here are some additional tips on how copywriters can find freelance jobs.

Once you’ve established your personal site, the following step in finding freelance jobs is to connect with other people in your industry. 

This includes copywriters themselves as well as businesses that frequently hire copywriters. An option of one way of doing so is by adding yourself to relevant forums, mailing lists, or discussion boards. You can then participate in discussions and get noticed. Another way is to send out a simple email letting people know about your services.

Once you have gained market share to establish yourself as an expert in the industry, you can also consider posting ads on classified sites. This is particularly effective for businesses that are looking for someone who specializes in copywriting long-term. These ads will attract professional freelance writers as well as businesses looking for a copywriter.

In addition to that, you can also consider offering your services on freelance marketplaces. 

There are many such sites, and some of the popular ones include Freelancer, Odesk, and Elance. The biggest benefit of these websites is that they already have a lot of companies that frequently hire freelancers.

In addition to finding jobs, these sites also have a lot of freelancers looking for work. This means that you’re likely to get many responses when you post a job ad on the site. Most of these sites also have a rating system that allows clients and freelancers to provide feedback so they can find the best service provider for their projects.

If you don’t want to go through the hassle of finding and posting jobs online, you can also consider taking advantage of outsourcing companies. These companies provide a platform that connects freelancers with businesses looking for copywriters. The foremost benefit about these websites is that they already have pre-screened and qualified freelancers as well as clients who frequently hire freelancers, so you’re more likely to get jobs through this site compared to just posting your ad on a marketplace.

Of course, offline methods of finding freelance jobs can also be effective. You can consider placing an ad in the local paper or putting up flyers around the neighborhood. When choosing this method, however, keep in mind that you need to be available whenever clients or potential clients want to contact you. You also have less control over your time, so it requires a lot of discipline and free time.

The final but most effective way of finding freelance jobs is referrals. Of course, this means that you will only get the jobs when your past clients are satisfied with your work. However, when you do get a client through referrals, you know for sure that they were referred by someone who knows what your work is like. This means significantly less hassle and better chances of making money.

Copywriting jobs for students

Are you a student looking for work? If so, then this part is most definitely for you! Here are some top companies that hire copywriters.

After starting college, it can be difficult to balance school with work. However, there are many copywriting jobs for students out there that will allow you to continue your education while making money. This is a great choice of action if you’re seeking out ways to make some extra cash or even an opportunity to build up your resume before graduation day. With so many options available, finding the right one might seem like quite a task at first glance; however, this section will help break down everything you need to know about writing and editing copy as well as walk through some of the best companies in which students can apply their talents.

The competition for copywriting jobs is extremely high, so if you are looking to break into this field, it’s important that your cover letter stands out. 

Here are some tips on how to make a good first impression and land the interview!

This section is about how to get a job in copywriting the easy way (even if you’re not an English major). Employers that hire copywriters will read your resume and cover letter as well as judge it based on grammar, punctuation, vocabulary usage, and style. If you want to impress employers and stand out from the other applicants, then you’ll need to show them that you’re more than capable of writing a flawless resume and cover letter.

Well-Written Resume, Cover Letter, and LinkedIn Profile

Avoid grammatical errors at all costs! While resumes may rely on bullet points for highlighting experience and job requirements rather than paragraphs, there is still a place for proper punctuation and sentence structure. Employers will notice these errors and take this as a sign of laziness or immaturity. Also, avoid negative words such as “no” and “not.” While it may seem like you’re just emphasizing your abilities, employers will see it as unprofessional and suspect that you lack the skills necessary to be a successful copywriter. By using words like “successfully” or “successfully managed,” you’ll come across as far more confident and determined, which are qualities that employers will look for when trying to find the best candidate.

Finally, it’s important to keep your resume up-to-date by adding new skills and experience after every job. After all, if you don’t add it to your resume, then there’s a chance that an employer won’t know about it. In addition, be sure your LinkedIn profile is completely filled out, including keywords from the job description. This will help you connect with potential employers more easily and get noticed by applying directly through the platform rather than using a generic email address.

Writing a Killer Cover Letter

One of the most important aspects of applying for copywriting jobs is writing a killer cover letter. Employers will be very judgemental of you based on your writing style and ability to do research. If they can’t find any evidence that you have the skills necessary to write a blog post or press release, then they’ll be unlikely to hire you.

Make sure your resume, CV, and cover letter are formatted in a standard business style rather than personal or casual. While it may be very alluring to use emoticons and emojis, employers will see this as unprofessional and immature. You’ll stand out for bad reasons, so avoid using them at all costs.

If you can, try to find a way to reference the company’s branding and/or tone in your cover letter. This shows that you’ve done your research and paid attention to details; it will definitely impress employers and give them one more reason to hire you over other candidates.

Finally, keep your cover letter short and sweet by sticking to the facts. Employers don’t want to read a long-form storybook when trying to find the best candidate for the job, so make sure you include all relevant information in as few words as possible.

Professional Copywriting Jobs

While there are countless copywriting jobs available, it’s important to remember that employers are looking for more than just hard workers; they’re looking for the best candidate that can take on any task with confidence. So, make sure you adhere to these tips to improve your copywriting skills and come across as a capable writer rather than just another applicant. By following this advice, you’ll have employers knocking down your door in no time!

What are the best companies to seek out when applying for a part-time job?

With so many options available, it can be difficult to determine which company is right for you. Below are four of the top options that students can choose from:

1) iWriter – This company is an online writing platform that offers copywriting, proofreading, and editing services for both businesses and individuals.

2) Fiverr – Fiverr is a site that offers a variety of jobs to do.

3) Translate- This company is an online translation service that provides the help of many translators to provide customers with accurate translations.

4) Lionbridge – Lionbridge is a multi-national corporation that has been in business for over 20 years and deals in four main areas, including translation, localization, testing, and e-learning.

What qualifications must I have to work for these companies?

While it may be beneficial to have a degree of expertise and experience in writing and editing, most of the companies listed above will accept students with little to no previous experience. Many of them do provide training programs or workshops while offering on-the-job training for all new members of their team.

What can you expect? As mentioned earlier, competition for jobs is very high in the copywriting world; however, there are still some firms willing to take on students early in their careers. These small-scale companies value your perspective and will allow you to write for a variety of different projects from social media, content marketing, email campaigns, landing pages, etc.

In terms of what you can forecast to make at these jobs, the pay scale varies depending on the project length and complexity; however, you can expect to make anywhere from $10 to $80 per hour. Unfortunately, most of these companies require students to apply for open positions and cannot be applied for online; however, you can check out the company’s website and social media pages for updates as well as career postings.

How do I find more opportunities? The best way to find more work is to simply research student copywriting jobs. You can start locally or broadly by using simple Google searches. From there, you’ll be able to oversee all the different companies that are looking for students, as well as their requirements and compensation information.

Job Searching Resources:

• Lever – A website dedicated to helping college students and recent grads find jobs early in their careers.

• Indeed – A website that lists thousands of opportunities for students with full-time, part-time, and summer internships.

• Monster – One of the best job search engines in which you can narrow down your search by location and industry.

• Glassdoor – A website that compiles company reviews where you can find information on salaries, interview experiences, and job openings.

• Indeed Prime – A platform in which students can apply for jobs with major companies like Amazon, Applebee’s, etc.

How do I show employers my copywriting skills? One of the best ways to be noticeable by employers is by testing your copywriting skills. This is done by writing a blog on and linking back to your website or portfolio page. You can also write for your college publication if it has one; however, this isn’t always an option. With that being said, try taking content classes and see where you can submit your work.

Regardless of what you decide to do, it’s important to always keep an up-to-date portfolio on your PC or even in the cloud storage so that you can easily show different employers your skills. Another great concept is to sign up for job alerts via Indeed or Monster, as well as plug-in words like “student copywriter” or “intern” when you search.

Finally, make sure you utilize every social media platform available and begin building your online presence and brand!

Traditional copywriting firm jobs.

If you’re seeking an opportunity in the traditional copywriting industry, you might be wondering if it’s worth your time to apply. If so, read on because I’m going to give you an insider’s view of what it’s like working as a writer at one of these firms. 

Traditional copywriting firms are becoming less and less common as the industry moves away from physical, printed media. The internet has brought forward a new breed of copywriters to emerge who focus on web-based content such as social media posts, website text, email marketing campaigns, and blogs. Some traditionalists may bemoan this shift, but there is no denying that it’s happening, so we might as well accept it and decide how to adapt.

The world of traditional copywriting is a little different from the typical job search. In order to pursue those jobs, there are some things you need to know about how the process works and what might be expected of you as an applicant. If you want to land one of these positions, read on!

How to get a job at a traditional copywriting firm.

The first thing you need to do when trying to get a job at a traditional copywriting firm is making sure you understand the nature of this kind of work.

Before we go any further, let’s be clear: Traditional copywriters still exist, and they are in high demand; however, they tend to focus more on written content that is geared towards advertising and marketing than they do the kind of text that we find in books and news articles.

Before you invest or put in a lot of time into applying for these types of jobs, there are a few hallmarks or key things you should know:

While the average person might think copywriters get paid to write emails, blog posts, website content, and so on, this is not entirely true. The types of writing that get produced at traditional copywriting firms are the kind of words and phrases we find in advertisements, sales letters, and brochures. There is a lot more to good writing than just wordsmithing your social media profiles for fun.

There aren’t many job openings out there.

Since the publishing industry is so competitive and traditional copywriting firms are becoming less and less common, there aren’t a lot of career opportunities out there for prospective writers. If you spend time thinking about it, this makes sense: There may be plenty of talented writers in the world, but only a small percentage of them will ever work at a company that specializes in this kind of writing.

The good news is that all that talent out there looking for work means that you are in competition with an incredibly small number of people when it comes to landing one of these jobs.

You’re going to need some experience under your belt, preferably in a related field.

If you don’t have any formal training in the publishing industry (such as an English degree) or experience working in marketing, you can forget about it. You’ll need to show that you understand the basics of copywriting if you want some chance of getting a job at one of these firms.

Getting your foot in the door is going to be tough for somebody starting from scratch.

You’re going to need to be passionate and tenacious.

So, now you know what it takes to land a traditional copywriting job, but what’s it like working as a writer in this industry?

Here are some things you should know:

The hours can be extra long.

Even though the internet has reduced the demand for physical print media, traditional copywriting firms still keep long hours. If you are in the position to land a job at one of these places, expect to work anywhere between forty and sixty hours per week during normal office hours.

You’ll be working with clients and deadlines.

If you want the chance to get your foot in the door and work for a traditional copywriting firm as a full-time copywriter, the most important thing is to understand that you’re going to be working with clients and deadlines. You’ll need to know how to juggle multiple projects at once while maintaining your own deadlines.

Publishing tends to be a boys’ club.

While there are a few notable exceptions, traditional copywriting firms are still male-dominated workplaces. This isn’t to say that you’ll never get the chance to prove yourself but, if you lack any significant experience working in publishing or marketing, it’s going to be an uphill battle trying to get into one of these places (where men seem much more likely to hire other men).

There is far more to good copywriting than just writing.

Another thing you should understand is that this industry is all about sales; we’re not talking about the creative side here – it’s all strategy and research. If you want a shot at working as a writer at one of these places, you’ll need to prove that you can approach your work like a marketer as well as a writer.

Copywriting courses

Do you want to learn how to copywrite? Whether you want to be a writer, profit from copywriting in business, or just need something else that can earn you some extra cash, copywriting is what will help.

In this section, we review the best copywriting courses from WriteForCopy, Udemy, and Skillshare to Lynda. 

First and foremost, is the best place to learn how to copywrite, period. Copywriting can help you succeed in your business by making it easier to get customers, increase sales and boost profits. It’s not easy, though, so these courses are a great way to learn more about the skills needed.

In this section, we include a review of the best copywriting courses from WriteForCopy, Udemy, and The Copywriter Club to Skillshare.

WriteForCopy – This is a great site for you to learn copywriting. We have so much information. It would even be possible to teach yourself by just reading the articles here. The best part is that they are free! There is a premium offer on the site for those who want to hire a professional copywriter, but for those looking to expand on their knowledge, the blog section within site is an excellent starting place.

Udemy – Here, you can find courses on copywriting, business, and much more. There are free courses as well as ones you pay for. The benefit of the paid courses is that you get individual attention from someone who has actually made it in the field they teach. You also get access to “office hours” where fellow students can come together (virtually) and discuss the course, ask questions or give feedback.

The Copywriter Club – This is a site started by copywriters for copywriters. They offer courses not only on the basics of copywriting but also go beyond that to teach advanced techniques. The membership here is only a couple of ten dollars per month. If you are serious about learning copywriting, this is a must-have. There are copywriters who will teach you how to write sales materials for them for free or a very nominal fee as an affiliate or partner. 

Skillshare – Here, you can choose from specific courses on a variety of topics, including copywriting. Their site is an innovative website where anyone can teach a course and earn money. These are not huge, huge names, but they all have someone who has been successful in their field, and these people also want to give back by helping others learn how to do the same.

Lynda – This site teaches a variety of topics online through streaming videos. They offer beginner, intermediate and advanced courses on a wide range of subjects, including copywriting. Here you can find courses from recognized names in highly regarded organizations as well as those run by instructors who have been successful in their field and now want to pass it on through teaching others.

Tight on budget? Let’s look at the next free copywriting courses. Perfect for those on a budget. These next zero-cost courses are offered to those beginners without copywriting experience or experts.

Free copywriting course

Looking for a way to learn to copywrite? This section explains how you can learn it for free. Keep reading to find out more innovative ways to save money while earning fortunes on copywriting for businesses.

Many other small business owners, marketers, and entrepreneurs are also looking for assistance when it comes to crafting their messages. That’s why I’ve created this free writing to teach you all of the fundamentals of effective copywriting – from understanding your audience and creating a compelling headline to using persuasive words and phrases and more! The best part is it’s all free, at no cost!

Here are 7 ways to learn copywriting for free, without the need to spend on a course:

7 ways to learn copywriting without taking a course, some free: 

1) Go to the book store/library & borrow some books on copywriting: Use the books outlined in the above sections and use them as a guide. You can choose your own books, but the risk is that they are not good reads! If you want to, go for it. But‚ the fact is – if you’re anything like me…you get distracted by too many options. And then you end up spending money on books that you never even read.

2) Watch online videos on copywriting: These are good but free and prone to armature advice from Mr. Nobody. There are certainly some good free YouTube videos about copywriting, so check those out! But, at the same time… how do you know if their advice is accurate? All kinds of people – including salesmen & saleswomen – offer opinions about copywriting. The trouble is…you don’t know who to trust.

3) Look at blog posts about copywriting: Read reputable blogs, like this website section on copywriting. More blogs are fine, but again‚ it’s hard to be sure if someone’s advice – even when it comes from a respected source – is right for you. What works for Sally may not work for Jane.

4) Read magazines, journals, newspapers with ads in them: Free and usually well-edited. Magazines are great‚ but again… it’s hard to know if you’re getting the right advice. And it’s tough to try & have a real conversation about what you read in a magazine or newspaper because so much of it is an image.

5) Google the subject of your chosen ad or sales letter. Keep it focused when searching for free information on the web. I love Google, but…the fact is – when you Google a topic like “Free copywriting course,” you tend to get so many opinions & so much information that you lose all energy to act! 

6) Use free online tools like The Ad Generator or Marketing Words: Autotext generators help but are a quick fix to a long-term solution. Both these tools are great‚ but again…you won’t get the experience of working with a real copywriter & having them critique your work. 

7) Ask a copywriter to critique your work: If you know a professional, ask. Even if you’re willing to pay someone‚ it’s tough to find good people who will offer honest feedback about your work – especially when you don’t even know if their advice is right! So, how do you figure out who to trust?

The best way is to get personal advice from an expert copywriter‚ someone whose whole day revolves around creating & writing great ads & sales letters. If you need one of those, we have qualified writers.

Next, there are a few things to consider. While free might be good, it’s sometimes not accredited. Most businesses look to accredited copywriting agencies or at least those with bare minimum education.

Want to become an accredited copywriter? Look at the next section because we will explore some of the places where you can become a professional copywriter with an accredited agency.

Accredited copywriting courses

Do you want to make a living out of copywriting? If so, there are many accredited courses out there that can help you. But what is the best one for you? 

In this section, we’ll review some of the most popular and well-known copywriting courses. The different types of courses available include online, in-person, university, apprenticeship, and certificates. 

Online – Internet-based, self-study. This includes online courses from numerous well-known schools, universities, and businesses. Among the best-known schools that offer online copywriting courses are Northwestern University and UC Berkley.

In addition, a number of self-study programs have become popular since the Internet is so widely used. Some of these courses are led by experts, and some are written by experts with input from students through discussion boards or private emails.

In-person – the course is hosted in a classroom or other face-to-face setting. You must attend the course during an allotted period of time. The majority of copywriting courses are in person. There is a general perception that the best way to learn marketing skills and persuasive writing is “on the job,” which means working directly with seasoned professionals who have been successful in this field for many years.  

University – a degree you earn after successfully completing a university copywriting program. There are several universities that offer online or in-person degrees for students who want to become successful copywriters. Although not all schools have accredited programs, there are several that do. These degrees are usually known more for marketing rather than writing, although some programs include classes specifically on copywriting.

Apprenticeship – similar to an internship where you work for an established copywriter. You are typically paid to learn how to write sales letters. Apprenticeships are very popular for those who don’t have the time to take an in-person course or want to live outside of a major city. Many copywriters are not willing to share their expertise, so finding an apprenticeship can be difficult.

Certificate – a document certifying your completion of the course work. Typically not as respected or earn-able as a university, online or in-person credits. Courses that offer certificates are typically not very well known. Many of these online courses are self-study rather than taught by an instructor. There is a small fee associated with the course that includes a certificate upon completion. Here is a list of certificate copywriting courses:

In conclusion, there are many different types of copywriting courses available to those who want to explore how to become a better writer and advertizer. Whether you prefer online or in-person study, you can be sure that your time is well spent improving your writing skills and learning how to create a more persuasive copy.

Which Online Copywriting Course Is Right For Me?

Not sure which online copywriting course is right for you? Here are eight good tips to aid in your decision.

1) Determine your learning style.

Online copywriting courses are available in a wide variety of formats, including video clips, audio lectures, presentations, PowerPoint slides, eBooks, and text documents. Some courses also offer interactive discussion boards where students can post questions and get answers from other students and the instructors themselves. To assess which format works best for you, test out a few free courses and download some sample material from paid programs. Then see how well it meshes with your current learning style.

2) Evaluate online copywriting courses on both their benefits and drawbacks.

Online copywriting courses have a number of benefits over traditional classroom programs: they’re cheaper, more convenient, and the instructor can adjust the course’s focus based on how well each student is progressing. However, online programs have a few drawbacks as well. The biggest one is that you have to be self-motivated since there aren’t any instructors or classmates holding you accountable for your actions. Before you sign up, think carefully about what your personal motivation level is like and how well you’ll be able to keep yourself on track.

3) Find out what you’re going to learn and what you already know about writing for the web.

The first step in figuring out which online copywriting course meets your needs is reviewing its learning outcomes. Some courses offer a general overview of copywriting, while others focus on specific niches like SEO writing or email marketing. What kind of material would you like to learn? And how much do you already know about the web in general? If you’re already familiar with basic HTML markup and web design best practices, then an in-depth course in copywriting may not be worth the investment. On the other hand, if you’re looking to learn more about online writing and wish to become a better writer in general, then an advanced course could be just what you need.

4) Decide if an accredited program is worth the price tag.

If you don’t think you have a lot of spare time or money, then it’s best to stick with a self-study program. Not only are they usually cheaper than accredited programs, but they’re also more flexible in terms of scheduling. However, if you’re planning to pursue copywriting as your career, then an accredited course could be worth the initial cost. Although there’s no guarantee that taking an online copywriting course will lead to employment, many employers prefer hiring graduates from accredited undergraduate and graduate programs.

5) Consider the level of technical knowledge needed for the course.

Online copywriting courses range from beginner to advanced, and some undergraduate programs offer specializations in online writing or marketing. As with traditional classroom programs, it’s best to start out with a basic course before moving on to advanced material. Also, make sure that the course you choose is right for your current level of technical knowledge. If you already have a lot of onhand hours with web design and website development, then an advanced course may be too easy for you; on the other hand, if this isn’t your field of expertise, then it’s best to start out with a beginner course to learn the basics.

6) Find out what support and resources you’ll get from your online copywriting school.

Even with an online copywriting program, you’re not completely on your own when it comes to learning and troubleshooting. Most programs offer individual support from instructors, discussion forums where students can get help from their peers, and course material designed to help you improve your online writing. If you’re looking for a more personalized experience, then an accredited program is better than a self-study one; if you don’t need this kind of attention and would rather save the money, then go for a cheaper option.

7) Be flexible with your schedule and see how much flexibility the course offers.

Online courses are flexible in that they allow you to work at your own pace and on your own spare time, as long as you stick to a certain schedule. However, not all programs offer the same level of flexibility. Some let you access the course material immediately after signing up, whereas others have set start dates that can’t be altered. Make sure that the study you select has a trial period or money-back guarantee so that you can get your money back if you’re not happy with the course material within a certain time frame.

8) Consider your learning style and opt for an online copywriting course that caters to it.

Just like traditional classrooms, online copywriting courses vary in terms of presentation methods. Some programs may offer recorded lectures and presentations, whereas others use e-books and online seminars instead. If you’re very hands-on and like working with other people, then an accredited program is for you; if you’re more self-motivated and prefer reading your material on your own without the help of an instructor, then a self-study course is probably best.

Online Copywriting Courses To Consider: 21 Options

These 21 online copywriting courses offer students the chance to develop their writing skills and gain practical experience in online writing. The interactive course material includes interactive quizzes, forums where peers can help each other out, and sample texts for critique and analysis by instructors:

1) Copyblogger’s Copywriting Course at HubSpot Academy: This nine-week course offers a practical, in-depth look at online writing and marketing. Students will learn about branding, SEO, analytics, social media, and other strategies for boosting traffic to their websites.

2) The Complete Web Copywriting Course from Udemy: This course offers a one-time payment that allows you to access the course materials without any additional fees or subscriptions. It features video lectures and other multimedia content which covers the basics of writing for the web, including SEO and keyword research.

3) The Complete Udemy Copywriting Course: This course offers over 40 hours of material that can help you become a professional online copywriter in as little as four months.

4) Advanced Writing Strategies from Coursera: As part of Coursera’s Certificate in Business and Financial Writing, this course focuses on advanced strategies for boosting conversion rates through persuasive writing.

5) The Advanced Advertising Copywriting Course from Udemy: This course takes students through the entire process of web marketing, featuring 20 hours of material that can be accessed anytime, anywhere. It also offers over 70 lectures and quizzes.

6) Copywriting: From Gurus to Graduates from Udemy: This course by Gary Bencivenga – a multi-award-winning direct response copywriter – explores the basics of writing persuasive copy for marketing and advertising, be it online or offline. It also offers students the chance to work with an instructor and one-on-one support.

7) Copywriting: From Zero to Launch from Udemy: This course by Susan Friedmann offers students the chance to learn how to create copy that is primed for online success. It features over four hours of video lectures, dozens of quizzes, and interactive exercises.

8) Advanced Social Media Marketing from Coursera: This course is a continuation of the original Social Media Marketing Specialization and focuses on advanced strategies for maximizing exposure through social networks. It also offers students the chance to work with experienced instructors and earn a certificate of completion upon finishing all courses in the series.

9) The Business of Fashion from FutureLearn: FutureLearn’s Business of Fashion Specialization offers students the chance to learn about careers in fashion and how fashion works as an industry. Students can test their knowledge through quiz-based lessons, enjoy regular feedback from expert mentors, and undertake real-world projects with peers enrolled in their classes.

10) The Successful Pitch from Coursera: This course is designed for anyone who wants to become a success story in business, whether they are looking for investments, contracts, or any other type of support their projects deserve. The course focuses on developing important skills needed before pitching your ideas to investors and covers all aspects of the pitch process.

11) Strategic Innovation Management from Coursera: This course helps students develop the tools needed to support innovation and creative processes in companies. It features four weeks of lessons, as well as access to discussion forums where learners can share ideas with fellow students and instructors.

12) The Startup Owner’s Manual from Udemy: This course focuses on helping startups succeed through proven business strategies and best practices that have been used by some of the world’s most successful companies. It also offers students access to more than 20 hours of videos and other multimedia content, as well as interactive quizzes and exercises.

13) Content Marketing from Coursera: As part of this course, participants learn how to create content that meets their business goals and helps them meet their marketing targets. At the end of the course, students will be able to produce compelling marketing content with confidence.

14) The Fundamentals of Sustainability and Social Innovation from Coursera: This course focuses on empowering students to make a difference in their organizations, whether through sustainability or social innovation processes. Students learn how these concepts can help companies increase revenues while reducing their environmental impact.

15) Build a Modern Computer from Udacity: This course by Dr. David Evans provides students with an opportunity to build their own modern computer, learning important concepts about how computers work along the way. Students are encouraged to program the components they put together using Python, which is taught throughout the course.

16) The Lean Product Playbook from Udemy: This course helps students learn how to better manage their products, turning them into viable business ventures. It features more than 50 hours of video lectures, as well as interactive exercises which allow students to, in real-time, apply the concepts they are learning. 

17) Financing and Sustaining Growth from Coursera: This course is designed for business owners and managers who want to understand how to plan and develop strategies and tactics that will help companies grow. The course also discusses the importance of building financial strength through careful planning, as well as exploring different financing options.

18) Lean Startup: Customer Development from Udacity: This course focuses on helping students learn how to use the principles of lean thinking in their businesses and launch products faster, having a greater chance of success. Students will also learn how to use customer development as a tool for building better products.

19) How to Build a Startup from Coursera: In this course, participants discover how to take a concept and progress it to the stage of a company, learning the different steps involved in the process and practicing them using tools such as mind maps. Students will also get access to several case studies which provide real-life examples of startup projects.

20) Intro to Lean Six Sigma from Udemy: This course is designed for anyone who wants to learn what lean six sigma is, why it’s needed and how to use the methodology. It also offers academics an opportunity to learn how to apply its principles in their organizations.

21) Lean Product Development from Coursera: The course uses real-world examples of lean product development processes, including companies like Airbnb and Amazon, to help students understand what lean product development is and how it can be used to turn products into viable business ventures.

Copywriting courses with certificates

Copywriting courses are a great way to learn the basics of copywriting, but what if you want to take it a step further? That’s where Copywriter Certificates come in. 

This section will teach you about some of the best Copywriter Certificates available and how they can help you to get started on your path to becoming a successful copywriter.

Here are 7 starting tips for researching copywriting courses with certificates and how you can find the right course to meet your needs. Consider the following 7 factors signing up to any course:

1. The types of Copywriter Certificates

The most vital thing to consider if you’re interested in getting a certificate is that there are two basic types: The first type consists of real-world coursework and tests that will certify you as having completed the course. This kind of test can often be done in person or online. Examples of this type of copywriter certificate are the International Copywriting Association’s Certificate in Marketing Copy, the ProCopywriters Certified Professional Writer designation, or John Carlton’s “Cutting Edge Sales Letters” course.

2. The second type consists of web-based courses that do not grant any official certification. 

These are often free to take and cost little to nothing. Examples of this type, of course, are Copyblogger’s Free Traffic School, Steve Harrison’s blog training, or the Copy Chief blog.

We recommend that you do some self-study before choosing any particular certification or course yourself. It is a lot of information available about these courses and certifications online, and it can be easy to find yourself overwhelmed.

If you are rather new to the industry, we suggest that you take some time and research all your options thoroughly before you decide on which course is right for you. Remember, it’s not just about taking courses – but rather gaining valuable knowledge and getting recognized by fellow copywriters.

An excellent place to start is the Directory of Copywriter Certifications and the Copyblogger post “The Ultimate Guide to Taking Online Classes.”

3. What are the benefits of getting a copywriter certificate?

There are a lot of different benefits to getting a copywriter certificate. If you’re considering the right course for you, there are some very good reasons to take up certification:

– The first and most clear benefit is that many of these courses will give you access to free or paid training materials so that you can learn even more about copywriting.

– Secondly, you will be able to get recognized by other copywriters. This can be very valuable when it’s time to find a client or start writing for the big leagues.

– Finally, some of these courses are quite cheap, so if you really want to learn without spending too much money, they might just be perfect for you.

4. Are there any downsides to getting a copywriter certificate?

There are naturally some potential downsides to getting a copywriter certification as well:

– Many certifications only cover the very basics, so if you’re looking for someone who knows everything about copywriting, these courses might not be the best choice.

– Additionally, some copywriters might reject any certification as “not real” or “gaining knowledge without actually doing it.” This is a potential downside that you’ll need to consider when deciding which course to take.

5. The process for obtaining a copywriter certificate

Getting a copywriter certificate is an investment of time and money, but it’s usually well worth the effort.

The first step should, in essence, be to assess which course you want to take, then sign up for that course. It should include study materials or videos that you can consume at your own pace. You should also consider taking it to live if possible, as this will allow you to ask questions and interact with other students.

It’s worth noting that most copywriter certificates can be obtained through either on-site or online classes. While on-site is the traditional way of taking a course, these days, many businesses offer online options as well. If possible, it may be good to check both course types before deciding which one to take.

Once you’ve signed up for your course, the next step is to study. The certification process might be made up of several steps or just simply pass/fail. If there are different levels of certification available, you should look into how many points it takes for each level and if there is a time limit for completing all the steps.

To be eligible to complete your certification, you will probably have to meet some prerequisites that are listed by each copywriting course or business. It is advised that you learn these carefully before signing up for any course so that there aren’t any unwanted surprises later on.

Once you’ve finished all the steps, you should fill out whatever paperwork is required by your chosen course provider. Finally, if you haven’t yet completed the prerequisites, it’s time to submit for your copywriter certification!

6. Where to get more information about the program and how to apply for it.

The best place to start your search for a copywriter course is on this list of copywriting courses. Don’t forget to look through the Directory of Copywriter Certifications and other online resources such as Google, Youtube, and Reddit.

Once you’ve found one or several courses that interest you, the next step will be to find out if it’s worth your time and effort. It may appear like a large commitment but think of it as an investment in your career. Copywriting is not an easy job, so investing some time into learning the right skills will pay off greatly down the road.

If you want to expand even more about copywriting courses, you should check out this article by Darrin Cummins. It’s a great list of resources for everything related to copywriting.

Good luck with your search! Whether you are looking for the best way to kickstart your freelancing career or simply want to learn about copywriting, there are tons of resources available. There is also an abundance of courses that will improve your skillset and help you take the next step in your copywriting career.

The best way to find a course is simply by searching for it online. It won’t be too hard to find one, so don’t walk away just because there are other courses out there! Make sure to check any potential course’s authenticity before signing up, though.

7. How much does it cost to get one of these copywriting course certificates?

This can vary a bit, taking into consideration the course provider. Most courses should lay out their prices within their program description, so this should be your first stop when looking for legitimate copywriting courses. How much you’ll have to pay will depend on factors such as where you live, what kind of certification it is, and how long the course is.

The best way to find out how much it will cost for you to get a copywriting course certificate is by heading over to the website of the business that offers the program. Make sure to check all details such as traffic limits, price lists, and other information before signing up.

Once you’ve decided on which course you’ll take, all that’s left to do is sign up and finish the course. Depending on the duration of the course and how much you want to learn, it probably won’t be a quick process. If you’ve chosen an online copywriting certification program, you’ll have to dedicate some time each week to studying and learning everything you need to know about this career path.

Best copywriting course for beginners.

Are you looking for a powerful copywriting course to take your business and your career to the next level? Here are the best copywriting courses for beginners.

Copywriters are by far the most vital people in any marketing campaign as they have the ability to convince people through their words. Some of the highest-paid writers out there right now didn’t become successful overnight. Instead, it took years of trial and error to become the best.

It is fast and by far becoming one of the most powerful forms of marketing, with many businesses learning that if they want to be successful, their next step is in the words that they use.

Here are some of the components that the course should have in order to learn to be a successful copywriter. These 7 factors are a starting point within any beginner’s copywriting course.

SEO – Search Engines Optimization (SEO) is a method of improving the volume of traffic to a website by obtaining a prominent ranking in the search results. By making a site visible to human searchers and by making it attractive so that they choose to click through to your site rather than a competitor’s, you can greatly increase the number of people who see your products or services when searching for relevant terms.

Web fonts and design – Traditional copywriters must understand how to use fonts, special characters, and numbers. For Internet website writing, copywriters must also know about HTML code and basic web design. Web designers should be responsible for graphics on a site. However, basic knowledge of HTML code is helpful for both SEO copywriters and SEO content writers.

Blogging – Blogging is one of the widely used tools in search engine optimization strategies. With blogs, you can attract visitors, increase page rank, communicate with your customers or target audience to drive more traffic to your website. It will take effort lots of time to run a business blog, but the results you achieve will pay off handsomely later on. Learning includes the most popular software: WordPress.

Persuasive writing – The art of persuasive writing – whether by email or by printed letter – is known as copywriting. The use of words to inform, explain, persuade or motivate a response from the reader is at the heart of all communication, whether it be in print media or electronic media such as websites and social networking sites.

Client sales – A copywriter’s success is dependent on the satisfaction of his or her clients. A copywriter must therefore be able to effectively work with others, including fellow employees, co-workers, and clients. Marketing oneself is the first step in getting more clients and eventually becoming a popular copywriter.

Marketing channels – Copywriters must understand how businesses acquire customers. This includes knowing about direct marketing, advertising, public relations, and promotions, as well as about e-commerce strategies such as affiliate programs and email marketing campaigns.

Social media marketing – The Internet has brought with it new forms of communication between people using communities like Facebook, Twitter, Skype, etc. These are the new relationships and the tools of the trade for any copywriter.

Content writing courses

Are you a blogger or an online content writer who wants to take their writing skills to the next level? If so, then this part of the text is for you. 

In this section, we’ll cover all of the different types of content courses that are available and provide some insight into what they will do for your career.

There are many types of courses that you can take to become a content writer. These courses range from short, one-day workshops to long-term certificate programs and degrees. If you’re looking for an education in the field of content writing, here’s what you need to know about each type!

Types of content writing courses:

There are many types of courses that you can take to become a content writer. These courses range from short, one-day workshops to long-term certificate programs and degrees. If you’re looking for an education in the field of content writing, here’s what you need to know about each type!

Short-term courses are the most common type of content writing courses. These workshops can last anywhere from one day to two weeks, depending on how much is covered in the program. They are usually taught by an instructor who has some knowledge of content writing but does not have a degree in the subject. Because they are so short, free, or low-cost courses, they do not usually include any recognized certifications at the end.

Certificate and diploma programs: Certificate and diploma programs offer a more comprehensive education than short-term courses or workshops. These programs may last anywhere from one month to two years, depending on the school; however, they are generally completed full-time in one year. Content writing certificate programs are taught by instructors who have degrees in the subject. The end result is a diploma or certificate that may be recognized by some businesses.

Certifications: If you’re looking to become a content writer, you may want to consider certification courses. These types of courses give students the knowledge and skills needed to pass certification exams set out by reputable organizations. For example, if you complete the Google AdWords certification course offered by Simplilearn, you’ll gain access to Google’s official training material in order to study for and pass the exam. These courses are usually taught by instructors who have degrees in the subject.

Bachelor’s degrees: Bachelor’s degrees in content writing range from four years to six years. Content writing degrees are generally offered as a Bachelor of Arts or a Bachelor of Science degree. In order to complete a bachelor’s program, you’ll need to complete general education courses, major-specific coursework, and have senior-year experience in the field before you can graduate. However, graduates from these programs may be able to apply their degrees to a variety of careers beyond the field of content writing.

Master’s degrees: Master’s degrees in content writing range from two years to three years. Content writing master’s programs are usually designed as a combination of important research and coursework from previous undergraduate courses. In order to graduate from these programs, you’ll need to complete general education courses, major-specific coursework, and a thesis. However, graduates from these programs may be able to apply their degrees to a variety of careers beyond the field of content writing.

Doctoral degrees: Doctoral degrees in content writing range from three years to four years. In order to graduate from a doctoral program, you need to complete general education courses, major-specific coursework, and a dissertation. In order to complete these programs, you’ll need quite a bit of prior knowledge of the subject because there are very few prerequisites. However, graduates from these programs may be able to apply their degrees to a variety of careers beyond the field of content writing.

Here is a list of US-based universities offering related content writing courses, both free and paid.

1. The University of Iowa offers a free online course on content writing.

2. UC Berkeley has an online class that costs a couple of hundred dollars for 6 weeks.

3. UCLA Extension offers courses in web copywriting, blogging, and social media marketing

4. Columbia University also offers courses in web copywriting and blog writing for beginners. 

5. There are many other universities that offer similar classes through their extension programs or online courses. 

6. The New School’s MFA program is the oldest graduate school of creative nonfiction in the US and offers courses in individual nonfiction, memoir, literary journalism, and travel writing.

7. You can also take full benefit of some free online content writing courses through the University of Washington. 

There are countless others that offer similar opportunities to learn how to write content for online purposes. 

By learning these content skills, you will be able to turn your writing hobby into a profitable career. In addition, you may also get the chance to work with some of the biggest names in content writing and publishing..

Advertising copywriter course

What if you could gain an understanding of the secrets of how to write effective advertising copy? Would this be something you are drawn towards learning more about? 

Suppose you’re looking for an online course to help you get your foot in the door of the advertising industry. The best way to learn about becoming an advertising copywriter is by reading this section!

Advertising copywriter courses are offered both online and offline. They teach readers what they need to know about writing compelling ads. They offer tips, tricks, and techniques for crafting eye-catching headlines, generating powerful sales messages, and designing advertisements that stand out from the competition.

What is an advertising copywriter course?

An ad copywriting course teaches students about the art of writing persuasive advertisements for newspapers, magazines, radio, and television.

The primary goal of an advertising copywriter course is to provide a comprehensive understanding of the field and establish a foundation that can be built upon as a student progresses through his or her career.

Benefits of taking this course: 

– Increased clarity on how to write ads effectively 

 – Gain practical experience in a field where success comes from knowledge and talent 

 – Create a portfolio to showcase their work 

Who should take this course?

Those interested in advertising – either as a career or side-gig – may benefit from taking an ad copywriting course. Students can be right out, fresh out of high school, or have had more life experience, but the full-featured course is made for those people to become advertising copywriters and take on this career.

Is there a way to find the right school for you?

Begin by asking friends and family if they know of any programs in your area, as well as checking with local colleges to see what options may be available to you. Another way to find a quality advertising copywriting course is to check with the local chamber of commerce for recommendations. Some large corporations may also offer such courses as part of their internal development programs.

Advantages and disadvantages of taking a copywriting course online or in-person

There are benefits and drawbacks to both online and traditional advertising copywriting courses: 

-Pros: If you do an online course, you can do your classwork whenever and wherever is convenient for you. You also have the ability to stop, go back, and review the material as needed during lectures.

-Cons: There tends to be less interaction with other students in an online course, which can make it more difficult to form a network of contacts. In addition, some schools may not be accredited and held to the same standards as brick-and-mortar establishments.

Pros: There is more opportunity for hands-on learning when taking a traditional advertising copywriting course, such as having access to printers, typesetters, and other resources that students would not normally have at home or in their workplace. In addition, instructors can be more effective when giving personal attention to a smaller number of students. 

Cons: If you reside far from the school, traveling there for class each week may become costly or time-consuming

Sample schedules from different schools, including topics covered and hours per week 

The following list is not extensive, but it gives some idea of the course content and hours per week: 

Capella University – Course offered are included of a certificate program at Capella University, covering such topics as ethics in advertising, legal issues, marketing research, and international markets. 

 -Schedule: Two 13-week semesters or one 26-week term (5 days/week; 7.5 hours per day) 

 -Prerequisites: None 

Western Governors University – Course offered as part of bachelor’s degree program at Western Governors University, covering such topics as ethics in marketing, branding strategies, and how to create an ad campaign 

-Schedule: Four terms (15 weeks/term; 10 hours per week) 

 -Prerequisites: Introduction to Marketing and Principles of Marketing

Sample courses from a traditional program at a brick-and-mortar school, including topics covered and hours per week: 

Tarrant County College – Course offered as an associate degree course through Tarrant County College, covering such topics as advertising history, promotional strategies, and copywriting techniques 

-Schedule: Two semesters or four terms (4 days/week; 7 hours per day) 

 -Prerequisites: None 

University of Massachusetts – Course offered as a bachelor’s degree program at University of Massachusetts, covering such topics as advertising management, media strategy, and how to write an effective tag line for a brand 

-Schedule: Two 16-week semesters or four 32-week terms (5 days/week; 11 hours per week) 

 -Prerequisites: None

What you will need to succeed in an advertising copywriting course

No matter what school or program you choose, there are some skills you should be able to demonstrate before beginning the course that will help ensure your success: 

– Excellent writing skills

 -A strong work ethic and high energy level (you will be writing a lot)

 -Problem-solving abilities (in case you encounter difficult assignments or questions on exams)

 -Creative thinking; self-discipline; time management skills (to balance your classwork with the rest of your activities, including paid work)

How to determine if a school or program will meet your needs

 Before making a final decision on which institution you should attend, do thorough research to be sure it offers the courses you need and can provide realistic information about the placement of graduates (in terms of the type of jobs obtained, salary ranges, and employer feedback). Ask current students for their opinions; check with the Better Business Bureau to see if any complaints have been filed against it; and visit websites such as or for salary information related to this occupation, which can help you gauge whether the money you will make will allow you to pay back your student loans within a reasonable amount of time.

The following is a list of questions to ask when contacting potential schools or programs:

-What courses does the school offer specifically related to advertising copywriting? 

 -Does it have a placement team specifically focused on helping graduates find jobs as advertising copywriters? 

 -How many students typically graduate each year from this program? Where do they typically go to work? 

 -How long does it typically take to complete this program? How many hours per week will I need to dedicate to coursework and/or homework? 

 -Are there any additional costs (fees such as books, new equipment such as a laptop computer, etc.) associated with this program?

Are there specific certifications or degrees I should consider?

A bachelor’s degree in marketing, advertising, or English is an excellent way to prepare for a career as an advertising copywriter, but nothing replaces on-the-job training. When searching online job boards, look for postings that list certification requirements, such as the following: 

  • Certified Copywriter (American Copywriting Institute) 
  • Certified Proposal Professional (American Marketing Association) 
  • Certified Business Communicator (International Association of Business Communicators) 
  • Certified Direct Marketer (Direct Marketing Association)

Is it possible to be hired directly out of school? 

While some online job postings list “experience preferred” or “a bachelor’s degree in marketing, advertising or English required,” many entry-level positions do not list any formal education requirements. 

If you are talented and enthusiastic enough to land an interview with a prospective employer, they may be willing to look past your lack of work experience and hire you based on your skills and qualifications.

Doing your research before beginning an advertising copywriting program can help you find the right school or program for you, which in turn, will increase your chances of obtaining a job after graduation.

Brand copywriting course

Are you a copywriter or a business looking to adapt your writing style to suit the brand? That’s where brand copywriting comes in. You’ll need a course to get you up to speed, and this is how you do it!

What is your brand’s voice? You’ll need to establish this while writing because, in this section, we’ll be reviewing 9 tips to brand copywriting. Get started with reading now!

You’re a brand. A business. An organization with something to say and something to sell. You need copywriting skills, but you don’t have the time or the budget for an in-house writer? That’s where we come in! We offer a large assortment of affordable courses that will help you create great content for your website, social media profiles, newsletters, blogs, and more – so you can keep on doing what you do best: running your company!

Fill out your email to get in touch with a sales representative:

What are the requirements to be a brand copywriter? What should you do before pitching an idea? How to make sure your potential client doesn’t steal it? What kind of mistakes can happen during the process, and how to avoid them? 

We brought together the best tips from experienced professionals in one place so that your brand copywriting course becomes a big success!

Here are 9 tips to get started with brand copywriting today:

1. Get to know your client

Start the process by clarifying the client’s business very well, but don’t give up after one or two meetings. You’ll need to read their website and social media profiles, articles about them in newspapers and magazines, as well as any other data you can get your hands on.

Find out what they do and who their target audience is, how many employees work for them and where etc. You can’t write effective copy if you don’t know about the client’s business firsthand. Don’t hesitate to ask questions; sometimes, it won’t feel like a very appropriate thing to do at first, but it’s necessary if you want to produce high-quality content.

2. Know your audience

You should also know who is going to read the copy you write, i.e., your target audience. You’ll have to consider their age, gender, income level, and more in order to make sure they understand what you’ve written.

There’s also a very specific way to find out what your target audience wants, and it’s called AIDA Model. It says that the readers’ attention is caught with a “sensory trigger” (sight, sound, smell, taste). If they enjoy the sensory experience they get from it, then their desire begins to grow.

Once they start to desire, you’ve got to give them a way to act on their desire (call-to-action). Finally, if their action is successful, they’ll become loyal customers. If your content helps achieve this goal, congratulations – it works! Take advantage of the AIDA model in your copywriting courses by using it on your target audience.

3. Define your role

You have to remember that the copywriter’s job is not just coming up with ideas for articles but also supervising their implementation. This means you’ll have to work very closely with people working in other departments, like design and customer service managers. And it might take some time to settle into this part of your job.

The first thing you have to do is define what ideas are worth pursuing and which ones aren’t, not just because they’re bad but also because they don’t fit with the client’s goals or business model. Once you’ve completed that, you can progress on to the next step and write a brief (summary) of your idea.

Then you’ll be able to give it to the client and get their feedback on it. If they accept it, congratulations – you can start working on some copy.

4. Planning ahead is key

It’s important for every copywriter to plan everything in advance: how long the copy will be and what its purpose is, which tone it should have and who you want to speak to. To get a better picture of what you need to write, think about these things:

  • The client’s goals for this particular text
  • What exactly is going to happen when people read it (i.e., how they’re going to feel)
  • The right time and place to publish it

Your copywriting course should include all these aspects, so think about them carefully before writing any actual content.

5. Keep your tone consistent

Although you’ll be writing for different people at different times, the point of your texts is always the same: they should make people buy a product or service.

Since this is what your copywriting course should be about, you have to define how the tone of your text should sound.

For example, you can choose a formal tone that is usually associated with “trust” and “responsibility,” which makes customers think that if they buy something from you, nothing bad will happen.

Another tone is casual and fun, which might encourage customers to have a good time when reading your content. Different companies choose different tones because they want their copy to sound as trustworthy as possible.

It’s also very important that the tone you choose is consistent throughout all the content you produce, including advertising texts, product descriptions, and articles about your company.

6. Don’t forget your target audience

As I’ve mentioned before, you have to be aware of who is going to read your content, but it’s also important not to write for yourself. Remember that you’re writing specifically for a certain type of customer, which means you have to consider their culture and habits as well as your own.

If your content is meant for young people, for example, you’ll have to use certain language that will appeal to them. And if it’s targeting an older audience, more formal language would have to be used.

Make sure the information in your copywriting course covers this aspect as well so you can define how “cool” your target audience is and what kind of language they use.

7. Testing, testing, 1 2 3!

You’ve probably noticed that this article has a lot of “tests” in the title and throughout the text, and you’re right – it does. The reason why I mentioned them so many times is that I really think it’s important for you to know how important they are, especially when you’re writing something “live” for your client.

To avoid any problems during the publishing process, try creating a testing document that will be sent out to colleagues before the copy has been published. This way, everyone can look at it and make sure there are no errors or layout problems – someone with a fresh perspective is always good to have around.

Your copywriting course should definitely include all these “tests” so you can do it before publishing anything online or sending a text out to the client.

8. Use ‘persona’ when writing for your customers

Writing specifically about a certain audience means you don’t write in an abstract way, which is great because it shows the reader that you know who they are and how to speak to them.

A ‘persona’ can be defined as a useful character that your customer can relate to, which makes your content more personal. For example, if I’m writing for parents, I’d use their children’s age in my copy or even a specific child if I’m writing a product description.

It’s a very good way of conversing with your audience, and it also helps you to get inside the reader’s head, so to speak. You have to remember that their “personas” are real people who have real needs and problems – this is basically what a modern copywriting course should be about.

9. Is your content easy to read?

I know that this aspect might not be as important as the others, but it’s still a really big deal – no one likes to read something that’s hard to understand and takes ages to decipher what the person is trying to say.

In order for your content to make an impact, it has to be easy to read and follow. If you’re writing a long text, it might be good to add short paragraphs and dividers in order for the reader’s eyes not to get tired or distracted too much.

And of course, make sure your copywriting course covers this aspect as well because it will teach you how to write in a way that’s clear and concise, which is very important when it comes to online text.

Closing remarks

This article should help you rocket ahead and get started with your copywriting and give you a leg up on the competition. But don’t stop there! Keep experimenting with different phrases to see what resonates best with your audience. You might be surprised which one is received most favorably, so continue to test new ideas as often as possible for maximum results.

The key to good copywriting is to utilize the power of your words and show, not tell. This means that you should do as much as possible without actually explaining it in order for readers to envisage their own conclusion or understanding about what they are reading. 

Copywriters want people who read their content to feel like they can learn something new even if it’s already been said before because this makes them more likely to buy into your message. It also helps make sure that the reader will be able to understand an idea regardless of how complicated or simple it may seem by making everything clear through visual aids such as graphs, charts, diagrams, etcetera (i.e., “how-to” videos). 

It’s important that you write the content in a way that connects with your audience. You must also make sure your sentences are clear and succinct so people can easily understand what you’re really attempting to say without having to go back and re-read something.

If a leader is what you want to become in copywriting, it’s important that your writing is able to connect with the reader on an emotional level. The easiest way for a writer to do this is through using words and phrases that are less than ten letters long. These shorter words tend to have more of an impact because they don’t require the brain as much work in order to process them. When you use these small words or short phrases, it makes reading easier, which leads people to feel connected with what you’ve written about.

Businesses are searching for new ways to maximize their profit margins. Copywriting is one way that can help you sell more of your products or services, even if the product itself isn’t what customers want at this moment in time. The keyword here is “sell” – copywriters know how to present a product, so it becomes irresistible to potential buyers by tapping into consumers’ desires and needs.

Fill out the sales form below to hire us for our copywriting services. We can help you ensure that your content is well-written, engaging, and optimized for SEO so that you get maximum exposure in search engine results pages (SERPs). 

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It was the morning of the big presentation. The team met in Sheryl’s office to finalize their strategy for pitching to potential investors. They were all excited about how well it had gone, but Sheryl still felt uneasy. She knew that she should have hired a professional writer for this project, and they didn’t even have a copywriter on staff. How would they do today?

Great copywriting is a delicate art. Great companies understand this and seek out top-notch writers to gain a competitive advantage.

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