How to become a copywriter in 10 simple steps. The ultimate guide for aspiring writers and copywriters

The job of a copywriter is to create content that persuades customers and sells strategically. A successful copywriter can land you with a six-figure salary and work in an office or remotely from home. The following article shows you how to become a successful elite writer.

Do you want to know all about copywriters? This blog post is for you. You’ll learn everything from what a copywriter does, how much they make, and the education required. Read on to learn more!

Copywriting is where the written word meets sales. Copywriters write ads, brochures, websites, and more, all with one goal in mind: To sell products or services through words alone. 

In today’s world of technology and social media, it seems that everyone is trying to sound smart with their words – but not many people can back up those words with substance. That’s where copywriters come in… they create compelling content for everything from TV commercials to print campaigns, so others.

What is a copywriter? Copywriter: A writer who writes copy. 

A copywriter, according to Wikipedia, is “an advertiser who writes the text for advertisements.” We’d like to add that a copywriter must be able to sell benefits while avoiding hype, and this is our definition:

Copywriting is the art of writing persuasive text with the goal of persuading someone to take action (such as buying your product). It’s not about being overly salesy or pushy; instead, it’s all about creating content that will make people want what you’re selling. You might be wondering how this could be accomplished without sounding like an advertisement – but don’t worry, there are plenty of ways!

The average person doesn’t think of themselves as someone who needs help with their communications. But nearly everyone would like their advertising/marketing materials (business cards, letterhead, website) to reflect more professionalism and make them stand out from the crowd. It’s why they get business cards in the first place — business casual can only get you so far when it comes to establishing your credibility in your industry.

A good copywriter will also be able to help even without writing any actual ad copy; by simply maximizing your exposure through keyword usage and search engine optimization.

There are a lot of other benefits as well:

  • Better branding.
  • More engagement from your audiences.
  • Even an ability to convert those audiences into sales. 

But let’s not get ahead of ourselves. First, a copywriter who can take all your thoughts and strategies and come up with something that communicates them all in a way that isn’t only pleasant but persuasive as well, and worth your time investing in a professional business relationship.

How do clients choose someone who can help do this? — or maybe that should be the next step since knowing what questions to ask is important before getting started. Here’s our quick checklist:

1) Do they offer both web-based and written marketing services? Or just one? Either is fine, but having an all-in-one shop that can meet all of your needs means they understand what’s going on in the industry and how it affects you.

2) Is the copywriter affiliated with any professional organizations? Can they point to examples of their past work? A good source for a list of associations is the local, state, and national chambers of commerce — where better to look for businesses who want quality results than from other businesses?

3) Are they aware of legal guidelines related to marketing practices in your area/industry? Do you have examples or links to check out before getting started so you know each party is on the same page about everything from trademark issues to approved advertising frequencies per consumer group (and, most importantly: accepted pricing)?

4) Do they have samples that are available online? If possible, get in touch with them directly and ask about more detailed examples of work they’ve done instead of the best-case scenario version. Also, ask if you can see some before/after comparisons — an ad was never improved by being ‘less bad’ at any point during its existence, so make sure it’s exactly what you need before starting a contract.

What does a copywriter do? A copywriter writes the words that sell

A copywriter is someone who writes text for advertisements, marketing, or promotional purpose. The term ‘copy’ in this case means the content itself, not to be confused with copyright law. Copywriters write any kind of text that captures readers’ attention and persuades them to take action on behalf of the business that wrote it. They also research your industry to find out what works before they start writing their own material.

You may have come across some famous examples on television or online recently. Have you ever watched a commercial on TV where you instantly knew which brand was being marketed without even looking at the logo first? This is a common strategy for marketing companies, and the goal is to make the ad memorable enough that people will remember it without having to look at the logo first.

Take some time to consider some of your favorite ads on TV or online recently. What makes them memorable? What techniques do you think were used in those advertisements? You might be surprised how much work goes into making each advertisement both effective and aesthetically pleasing.

There are many different methods for copywriting, and there are no set rules on what works best. Some copywriters rely heavily on statistics and studies about their audience, while others prefer writing from more of an artistic perspective and finding what feels natural to them as they write each line. A successful copywriter can take any one of these approaches and combine them with a little bit of personal experience to create their own style.

In general, copywriters must be passionate about writing and research. Copywriting is an incredibly fast-paced industry where companies need content as soon as possible, which means you might have to work long hours for days or weeks straight until the job is complete or your deadline passes. A successful copywriter will be able to balance the artistic aspect of writing with the business sense that it takes to ensure each advertisement works towards its intended purpose.         

How much does a copywriter make? Average salary between $45k-$90k

The median salary for a copywriter is $17.55 per hour or $36,220 annually (2016 figures).

The lowest-paid copywriters earn an average of $25,500 or less per year, while the highest-paid copywriters earn an average of $43.33 hour, or $85,000 annually (2016 figures).

The need for copywriters has never been greater. The Bureau of Labor Statistics predicts that employment for copywriters will grow 12% from 2010 to 2020. The bureau also reports that the number of copywriter jobs has already increased by 111% between 2006 and 2010.

Many different factors can determine how much a copywriter earns. These factors include experience, employer, location, and education.

A bachelor’s degree in advertising, marketing, or communications can make a candidate more competitive and successful in their advertising career.

The amount of experience a copywriter has will also affect his or her salary. Advertising experience can come from an internship or part-time job in the field of advertising. Other experience can come from freelance work, serving as a media assistant for an advertising agency or marketing company, or serving as a research assistant for an advertising professor.

There are many different entry-level salaries for copywriters. An entry-level salary can range from $25,000 to 40,000 per year. The lower the level of experience that a copywriter has, the lower their salary will be. The more experience a copywriter has, the higher salary they can expect to receive. Also, the amount of time it takes to reach a higher level of pay will affect how much they are paid per hour.

The highest hourly rate for entry-level copywriters is $36 per hour. For copywriters with more than five years of experience, the highest hourly rate is $51 per hour. 

The salary fluctuates with the number of years of experience.

The higher level of education a copywriter has, the more money they can expect to make. Copywriters with a bachelor’s degree typically make more money than copywriters without one.

  • The salary of an entry-level copywriter with no degree is typically between $25,000 and $35,000. 
  • The median salary for a copywriter with a bachelor’s degree is about $40,000 per year. 
  • The median salary for a copywriter with an advanced degree, such as a master’s degree, is about $55,000 per year.

The value of a copywriter’s degree is high because employers may not want to train someone for several years. Employers have to have a certain amount of trust in the copywriter so that they can allow their employees enough autonomy to do their job well.

A good copywriter should have good grammar skills. A bachelor’s degree program in any major will teach students how to structure sentences correctly, spell words correctly, and create correct grammar and punctuation in their writing.

This may not directly affect a copywriter’s salary, but it does make them more desirable to employers. Employers want employees who can write and speak well, and this is why a college degree can make someone more valuable.

 Copywriters must be able to think critically and be creative as well as factual. A good copywriter must be able to research the product or service they are writing about thoroughly.

A bachelor’s degree in marketing, communications, or journalism can make a candidate more competitive and successful in their advertising career. The amount of experience a copywriter has will also affect his or her salary.

What skills does a copywriter need? The ability to write persuasive content that gets people to take action.

1. Learn the basics of copywriting. Copywriting is an easy concept to learn. It’s basically the art of persuading people to buy your products or services by using words. The best way to learn to copywrite is by actually doing it. Learn from the writing of big companies like Apple, Ford, WriteForCopy, and others.

2. Get familiar with persuasive writing techniques. Convincing someone to do something is easier than you think. First, figure out what your goal is. Does it involve another person? Then you’ll need a good opening line and a solid conclusion. Make sure that the information is in between these two matches.

3. Understand the importance of SEO in copywriting. Search engine optimization is important because it can lead to an increase in traffic. Having good SEO is important for writing effective copy. It’s crucial to consider the keywords that people are using when they search online and write your content with these in mind.

4. Know how to write for different media, including print and digital. People often ask me how to write for different media. To become a good content writer, you have to develop an understanding of the different types of writing. This includes print and digital mediums such as web pages and social media posts.

5. Become a master at headlines that are catchy and interesting. A headline is important in writing because it can make or break your article. You should always try to write something catchy and interesting. But how do you do that? Come up with something unique others can’t think of.

6. Practice your skills by joining contests or freelance opportunities. There are many freelance opportunities that will test your skills, but you should concentrate on contests to get your work recognized. If you’re looking to improve your writing, join a contest or look for freelance opportunities!

Copywriting tips

The goal of copywriting is to create a relationship with the reader.

Copywriting should be entertaining and engaging in order to build trust and loyalty while also providing information that will lead to action. The best copywriters are able to capture the attention of their audience by telling stories that provide value and insight into a product or service. They use language that is both persuasive and easy for readers to understand.

The best way to do that is through empathy and understanding their needs.

What I have found to be the most effective way of writing is by being empathetic. If you’re trying to write about something that doesn’t relate directly to you, try doing some research on it. Understanding your audience will help them solve their problems or achieve their goals.

Write in plain English, not industry jargon or high-level language. 

One of the most common mistakes that companies make when writing their content is using industry jargon or high-level language. This can often be misinterpreted because it’s not clear and unless you’re an expert in the field. If you want your writing to be understood by a wide audience, use simple words.

Use active voice and short sentences for clarity.

When writing, use active voice and short sentences. Active voice refers to a sentence where the subject performs an action, while passive voice refers to a sentence where the subject is affected by an action performed on it. Active voice and short sentences are also easy to read.

Be mindful of your word choice and use words that appeal to your target audience’s interests.

You should be conscious of your word choice so that the readers will enjoy your writing. The right word can help you take the lead and bring people to your side, while the wrong one can have them questioning everything you say. Keep the words choice and tone consistent with the people.

Proofread thoroughly before publishing! Typos will reflect poorly on you as a writer and may even cause readers to doubt your credibility.

It doesn’t matter if you’re an editor, writer, journalist, blogger, or social media manager. Proofreading is crucial to any type of writing or editing for getting your message across clearly and effectively. If you don’t, your audience may get the wrong impression of what you are trying to say!

Copywriter requirements

  • Copywriters should be able to multitask and work on multiple projects simultaneously. Copywriters who can manage multiple projects at once are the most valuable workers in any company. They’re able to work on multiple clients without causing a decrease in quality or performance.
  • A degree in marketing, communications, or journalism is helpful but not necessary for this position. I recommend getting a degree in marketing, communications, or journalism. These majors teach students about popular culture and media, which is great for writers!
  • A copywriter should be able to work in a variety of areas such as marketing, advertising, or PR. Copywriters are needed everywhere. They could be working in marketing, online writing, or traditional writing.
  • The ultimate goal of a copywriter is to write compelling content that will appeal to the target audience and increase sales/business online. In order to be a good copywriter, you have to know how the human brain works. It takes skill and practice, but once you master it, you can write content that will engage almost anyone.
  • Copywriters need excellent writing skills and should have an understanding of grammar rules so they can produce quality texts that are free from errors. You have to be able to write easily without worrying about grammar or word choice because you’ll have a client who will expect a lot from you.
  • Some other qualities you might want your next copywriter to possess include creativity and good communication skills (both verbal and written). It’s important that a copywriter possess a large vocabulary, a great imagination, and above all else, excellent communication skills. 

Learn everything you need to know about becoming a copywriter in 10 easy steps.

Step One โ€“ Learn about copywriting basics – what is it, how does it work, and who are some of the most successful writers.

Step Two – Read as many books as possible on copywriting from writers such as John Caples and David Ogilvy.

Step Three – Follow the 10 steps in this blog post to become a successful copywriter.

Step Four – Write articles about various topics that interest you, with a focus on your area of expertise. 

Step Five – Submit your articles to blogs and websites that accept guest posts. 

Step Six – Start blogging about different topics related to your industry or expertise.

Step Seven – Find a blogging platform that suits you and that is a good starting point for beginners.

Step Eight – Build up your portfolio of work with samples of copywriting pieces, blog posts, articles, etc.

Step Nine – Create a list of contacts from previous employers and friends who are working as writers now.

Step Ten – Keep writing! Even if you’re not getting paid for it at first, the more content you create, the better chance of getting hired as a copywriter.

How to get more clients as a freelance copywriter

First, you need to decide what type of writing you’re interested in doing. Are you looking for work as an editor or copywriter? Maybe short-form articles or long-form pieces are more your styles. Once you’ve narrowed down your focus, start researching companies that offer the type of content that interests you most to see if they accept submissions from freelance writers. If not, there’s always the option of pitching these companies with ideas on future stories–just make sure your idea is original! 

Second, consider your location. Are there certain cities in which you’d like to work? There are several benefits to choosing a region in which you want to live, including the cost of living and proximity to family members. Even if these factors don’t play into your decision, it may help when contacting clients because you’re more likely to be familiar with the area or have recently visited.

Third, look into what you’ll need to get started as a freelancer, such as whether or not you’ll require a business license and where to go for health insurance. There are several tax forms that must be filled out depending on your professional status, so it’s important to research local guidelines before deciding to work independently. After you’ve gathered this information, it will be much easier to present yourself as a professional and find the career path that’s right for you.

Fourth, establish a payment schedule that works for both you and your clients. Working on a flat fee basis, charging by the word, or supplying clients with an estimated timeline of how long it will take to complete their task would all be viable options. Knowing ahead of time what type of work you’ll get paid for–and when–will make working toward your financial goals much easier. You’ll also want to consider how you’ll handle work that does not get approved by your clients.

Fifth, set both long-term and short-term goals for yourself in order to stay focused on the tasks at hand. Studying fellow writers will give you insight into what can be expected during this early stage of freelancing and will also help you determine what kind of content may be most in demand. It’s also important to make sure you’re not pricing yourself out of the market; if clients can get similar services for a reduced price, your hard work won’t go far.

Sixth, find an effective way to stay in touch with current and prospective clients. There are several available methods to connecting with your audience, including creating an email list, sending out regular newsletters, or starting a personal blog. Just make sure you’re not bombarding contacts with promotional material; finding the perfect balance will take some time and effort but will be worth it in the end.

Seventh, hold yourself accountable for producing quality work, even if the majority of your clients are still in the trial phase. A large percentage of companies will test potential writers with a small project before offering them more demanding tasks. Even though you’ll most likely be working for lower rates during this period, it’s important to establish what others can expect from you right away. Otherwise, you run the risk of building up a bad reputation among clients.

Eighth, work on your time management skills so you can stay on top of deadlines and meet each task with professionalism. This is especially important when working as both an editor and copywriter since different types of projects require different levels of preparation. If you’re short on time, you may want to hire others (such as proofreaders and analysts) to help manage your workload.

Ninth, don’t forget about the importance of branding! Showing your potential clients why they need your service–and how it can benefit them–is crucial when making a lasting impact on their company. 

Tenth, And finally, embrace the different experiences you’ll encounter on your path to self-employment. You may not know how to handle every situation, but the more trials and tribulations you overcome along the way, the better prepared you will be when starting your own business.

Working independently is an exciting opportunity that presents many possibilities, but it also requires hard work ahead of time. Don’t wait until you’re ready to start accepting jobs before reading up on how things work; get familiar with your options now so you can make the most of this new chapter in your career.

Frequently asked questions

What exactly does a copywriter do?

Answer: A copywriter writes the text of advertising to promote a company’s products or services.

Copywriters are responsible for generating captivating content that tackles important subjects, is readable and engaging, contains links to relevant content on your website, etc. This includes writing both website pages and social media posts. Content needs to be up-to-date with what is happening in society today, so it doesn’t look outdated or irrelevant. Copywriting also touches on SEO by incorporating keywords into their work for search engine optimization purposes–years ago, this may have been done incidentally, but today SEO can make or break a business.

Good copywriters take risks by making assumptions (and learning how wrong they were), building logical links between different concepts, educating people through experiences rather than facts, enabling readers through simple action steps, not assuming familiarity with terminology but instead gradually introducing it until understanding becomes effortless. As well as listening.

How do I become a copywriter?

Answer: It all starts with the foundation. If you want to become a good copywriter, you need to understand how all of the parts fit together.

The best way to start your career as a copywriter is through an apprenticeship model. Hone your skills by working closely under someone who already has expertise in the field, and learn other valuable skills like project management, proposal writing, branding strategyโ€”as well as other valuable human skills like communication, leadership, interpersonal conflict resolution.

Expand your skillset beyond copywriting by learning other valuable soft skills that will help you succeed at any job in this economyโ€”skills that are not seen on resumes but are deeply valued by employers for their ability to manage day-to-day operations of companies or businesses, both large or small.

As you work on crafting perfect persuasive messages for clients’ products or brand identity

In order to be a successful copywriter, it is important for one to maintain mastery of how grammar and punctuation work. You should also have an ear for persuasive language, as well as a sense of what makes a story interesting and readable. This is because good stories are often more effective at conveying thoughts and feelings than just straight-up commands or statements can accomplish on their own.

If there’s anything that really separates good writers from great ones, that’s consistency in voice, voice being something which transports readers into new worlds through placing relevance within narratives so uniquely crafted as those.

Is copywriting a good career?

Answer: Yes, it’s a good career to get into because the demand for copywriters is likely to continue growing.

The “always hire” strategy could be what will push untold numbers of prospective copywriters away from considering this an actual worthwhile profession. Few people try self-employment or freelancing because they don’t think they’ll be able to find gigs if their resume isn’t cooperating, but the “always hire” mindset would restrict your prospects even more than them just not being listed on the job websites.

Copywriting is a competitive career, but it’s also one of the most creative jobs. The thing about copywriting is that there are no set formulas or standard products (like selling cars or books). The long-term needs of the client may not be known, and this makes it challenging to ensure that you can succeed today without years of experience. Copywriters were put on this earth to take all kinds of information – even boring stuff like company policies or study material for students – and make it entertaining enough, so people read it.

It’s difficult for business owners to know when only hiring someone would suffice and when hiring multiple freelancers might yield better results. A company may need just one specialized website worker – while another less specialized company might want 10 (or 3 freelance workers).

What skills do you need to be a copywriter?

Answer: Many skills. Literal skills, technical skills, language arts skills, understanding of the media industry, and research methods.

In general, copywriting is a job that does not require a specific educational attainment level or a specific background in a marketing discipline. Copywriters generally start out having little to no marketing experience whatsoever but must be skilled with digital tools such as Photoshop and Illustrator in order to create any basic designs for advertisements or promotional campaigns. There are some exceptions to this rule, thoughโ€”some firms require specialized knowledge of the company’s business sector before hiring them for their team of writers because it can be difficult for someone who doesn’t know anything about the field they are trying to represent to accurately produce compelling content on behalf of their firm from scratch without making a fool.

Copywriters need to be excellent at understanding people–finding out what they want, how they think, and what will persuade them to come back again for more. Ample writing skills are also highly desirable since copywriting success hinges upon being able to frame complex subjects in a concise yet compelling manner.

As for education credentials, there are no set standards or degrees that show mastery in this field–some copywriters went through university programs while others didn’t have any formal training whatsoever before taking up the craft. The best way to sharpen your natural talents is through practice. 

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By WriteForCopy

WriteForCopy is a company that provides copywriting, website content, writing articles, proofreading and proof-editing documents. We are able to offer these services as we have a flexible team of talented writers who can work with you to develop the perfect tone for your business's message. Our in-house staff includes experienced and qualified editors who can polish up your document or article so it shines. If you need help developing content for your website, our team will be happy to provide you with SEO advice on how best to position your site online so that it ranks highly in search engines and attracts visitors from all over the world. These days, an attractive web presence is vital for any business wishing to attract new customers and clients online.